Why Seasonality is Important for Marketing

Seasonality refers to periodic fluctuations that regularly occur in a predictable pattern based on a particular season, quarter, or month.

In marketing, seasonality is more than just throwing a few joyful light-hearted festive posts on your social media accounts.Why is this so?

Because each season comes specific noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive.
Examples of seasonal opportunities that have the power to boost your revenue and connect you with your audience include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve/Day, Valentine’s Day.

1. Spend enough time forecasting

Sound predictions of demands and trends are no longer luxury items, but a necessity for most companies. If you’re to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy.

Forecasting can help you deal with that.

2. Keep a keen eye on search trends

Depending on your industry, your audience, your goals, and even the size of your company, it’s essential to identify and keep a keen eye on search trends.

Google Trends can be a beneficial tool to help highlight the broader search [or seasonality] habits over a given time frame.

Whatever you use, it’s important to use a variety of tools together (from Google to your CRM system to a customizable analytics template) to track your customers’ behavior, any correlations among a specific audience, and your performance.

3. Scour websites, blogs, online forums and discussion boards

It is important to analyze key trends often, statistics or research on blogs, news sites or forums that gather data and break down industry reports into a format you can easily understand and digest.

4. Use different tools and analytics systems

It is also smart to use different tools and analytics systems such as Google trends (which I also mentioned above), Google Adwords to better pinpoint exact keywords and queries and identify the direction seasonal trends and opportunities.

Last one but not the end, adjusting your message, budget, and approach for seasonality.

Seasonality has a significant influence on the strategies that organizations put in place. Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to take this into account well ahead of time. While seasonal marketing is all about having excellent timing, unique content, and a perfect campaign execution that earns engagement, and ultimately, sales.

ChinaDivision’s Smarter 3PL improves ecommerce fulfillment

Retail has never been more competitive and complex. Ecommerce needs to be viewed in concert with all your retail strategies: brick and mortar, third party marketplaces like Amazon, and your own online store. ChinaDivision’s experience as an omni-channel provider means we understand the entire retail landscape, making us uniquely qualified to help you manage the challenges of selling across all retail platforms. ChinaDivision helps you navigate the complexities that are unique to ecommerce. Let our experienced team help design a Direct-to-Consumer solution that is right for your brand.

Our distribution centers are integrated with customized warehouse management systems, radio frequency handheld scanning, and labor management systems that allow us to manage all warehouse operations in the most efficient and cost-effective manner possible.

We seamlessly integrate order processing, inventory and shipping data with all ecommerce platforms, ensuring fulfillment speed and data accuracy. Timely access to all your data with powerful, customized reporting tools ensures you receive business intelligence that informs strategy and decision making.

Assemble-to-order with Planned Orders

Assemble-to-order with planned orders is particularly useful:

If production control is managed using production orders (see Special Settings for Projects) but you do not want to create the production order along with the sales order. You can use the planned order to fine-tune planning and then convert it into a production order at a later date.
If production is controlled using Repetitive Manufacturing. The planned order is then the run schedule quantity which you can plan using the planning and control tools provided by Repetitive Manufacturing. In this procedure, the goods receipt for the material can also be posted with reference to the sales order number. Thus, the costs can also be directly assigned to the sales order even in Repetitive Manufacturing.
Assemble-to-order with Repetitive Manufacturing

Use assemble-to-order with Repetitive Manufacturing if several of the following points apply to your situation:

Production of the finished product is carried out in clear and simple steps.
The assembly is produced in a constant flow over the production lines.
Simple routings are used, or assembly can be carried out without routings.
The components can be staged anonymously at the production lines. The components are procured, for example, with KANBAN using consumption-based planning, or with the planning strategy “subassembly planning”.
You want to reduce the effort required for production control and backflushing.
Sample Scenario for Assemble-to-order with Repetitive Manufacturing

The production process is kept as simple as possible. There are only a limited number of production levels involved in producing the product. The number of components is relatively low, however, it is quite possible to produce a large number of finished products due to configuration options.
The components required for final assembly are selected via the configuration in the sales order and are staged at the production line anonymously. You can use the assembly order to carry out an availability check for the selected components. Components that are always readily available are excluded from the availability check by setting the appropriate indicator in the material master record. (order fulfillment center
The finished product is assembled without a routing and the operations are similar. The planning table in Repetitive Manufacturing provides the planner with an overview of the production rates. Here, the planner can also check capacities for the production lines and distribute the ordered quantities to the production lines with available capacity.
When production is complete, the goods receipt for the finished product is posted with reference to the sales order number – a special function exists in Repetitive Manufacturing for this. Once the goods receipt is posted, the goods are withdrawn for the specific sales order and the assembly order is deleted.
For the scenario described above, you can also work without using the planning functions of Repetitive Manufacturing. In this case, capacity planning is not carried out from the planning table in Repetitive Manufacturing, but instead, using the capacity leveling functions in capacity planning. However, you can still use the backflushing functions in Repetitive Manufacturing.

ChinaDivision: How to Increase Supply Chain Visibility

In our “now” economy, consumers demand real-time visibility, along with the near-immediate delivery of goods. This has created a great deal of supply chain disruption, causing businesses to reevaluate the way they operate. ChinaDivision, a professional and experienced order fulfillment giant, provides tips on how to achieve end-to-end visibility, and ultimately ensure a more efficient supply chain.

1. Start with the experience. Begin by defining what visibility means to your end users/customers, what kind of experience you want them to have, and what you want to gain from increased visibility.(order fulfillment )

2. Select a platform for connectivity. Your digital platform should connect key players. This means ensuring the platform is technologically agnostic and all intended parties can easily access it.

3. Attract the right talent. New technology enables both new processes and new talent. Recruit people who are analytically inclined and highly skilled at interpreting data.

4. Manage and standardize data. Having a clear data strategy is imperative. Cleansing and defining consistent data models allows you to consistently utilize and translate the data into meaningful information.

5. Trust the information. It’s critical to believe the data. You must trust the information, its security, and the entities you exchange information with. Find ways to confirm confidentiality and ensure security around the financial exchange of information.

6. Interpret and leverage figures. You can’t find ways to improve until you know what problems to solve. Data allows you to proactively manage exceptions before they occur, saving your business time and money while keeping customers happy.

7. Drive efficient decision-making. Once you discover opportunities for improvement, you have to respond to those needs. Now that you know where everything is across your supply chain, you can execute solutions.

8. Focus on real-time transparency. The frequency and size of data exchange is dramatically increasing at an accelerated rate. Being able to leverage this data in real time is imperative. The key enablers consist of understanding what data is most critical to solving key business problems, what it means, and what to do when exceptions occur.(order fulfillment

9. Opt for a neutral integration platform. The ability to flex up or down, quickly adjust, and accelerate the development of new capabilities requires an Enterprise Integration Platform. This allows companies to easily integrate, regardless of the execution systems in play.

10. Develop an extended ecosystem. Assuming you can develop and own all these capabilities offers a false sense of security. Today’s new digital environment requires a collaborative approach to managing your supply chain. Developing an extended ecosystem that brings the best of all your partners’ capabilities into a single environment is vital.