Improve Internal Linking with Popular Content

Once you have identified the Landing pages (where people entered your website from search) and the exit pages (where they left off after interacting with your page), it is time to improve internal linking and your overall on-page website optimization.

This is vital because when you implement the right on-page optimization tactics, it can increase your search traffic and rankings. This will also prevent your pages from leaking, which causes people to leave too early because they can’t find what they are looking for easily (assuming you even have the right content).

Peradventure your homepage is receiving the most traffic, then it makes sense to link to your internal pages. That way, when you get a trusted link to the homepage, some of the link juice or value of that link is transferred to the internal pages.

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Next, select the primary Goal you would like to view and analyze. And you will see the previous pages the website visitors interacted with before accomplishing this Goal on your page. That is the page they spent more time interacting with before conversion.

From the insights gleaned from Analytics, we understand that these pages are converting most visitors on your website. It is now your job to funnel these pages and others that you have discovered during this process.

Make no mistakes about it – internal linking increases the backlink earning potential of your best pages.

As a rule of thumb, every time you publish new content, link to your top-ranking pages so visitors can discover them easily. Search engine crawlers also follow links on the page. More importantly, Moz did a study and found that links from fresh pages and fresh websites pass fresh juice that Google likes.

ChinaDivision’s Smarter 3PL improves ecommerce fulfillment

Retail has never been more competitive and complex. Ecommerce needs to be viewed in concert with all your retail strategies: brick and mortar, third party marketplaces like Amazon, and your own online store. ChinaDivision’s experience as an omni-channel provider means we understand the entire retail landscape, making us uniquely qualified to help you manage the challenges of selling across all retail platforms. ChinaDivision helps you navigate the complexities that are unique to ecommerce. Let our experienced team help design a Direct-to-Consumer solution that is right for your brand.

Our distribution centers are integrated with customized warehouse management systems, radio frequency handheld scanning, and labor management systems that allow us to manage all warehouse operations in the most efficient and cost-effective manner possible.

We seamlessly integrate order processing, inventory and shipping data with all ecommerce platforms, ensuring fulfillment speed and data accuracy. Timely access to all your data with powerful, customized reporting tools ensures you receive business intelligence that informs strategy and decision making.

Share Your Amazon Listings on Social Media to Promote and Sell More Products

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more assistance, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

Why You Need a Third-Party Fulfillment for Your eBay Store

There are many benefits to outsourcing your eBay fulfillment. Here are just a few.Save Time In an ideal world, you would ship each item you sell on eBay as soon as the sale is complete. In the real world, a million things can get in the way. The baby needed to go to the doctor or your water heater broke. Perhaps you got hit with the latest virus and couldn’t drag yourself out of bed. When you use a fulfillment center, you eliminate the unexpected delays that come when life gets in the way. Your orders will ship without interruption while you find out if the baby swallowed a penny. When you hand off your fulfillment to the professionals, your business will run more efficiently.
Faster and Less Expensive ShippingA centrally-located fulfillment center can get your packages to most people in the US in two days or less. In addition, since fulfillment centers are bulk shippers, they can often negotiate lower shipping rates. Your eBay fulfillment provider could pass on those savings to you. More accurate picking and packing can lead to fewer returns. Returns cost you money, so that’s more savings. Boost Seller RatingOne easy way for eBay sellers to earn negative feedback is slow shipping. Your eBay fulfillment center can help you communicate with buyers about shipping times. This is a great way to manage expectations and keep them updated on unexpected delays. It’s even better if their order arrives quickly with no extra hassles. A fulfillment warehouse can make all of that happen.The employees at 3PL providers pick and pack shipments all day, every day. Fulfillment warehouses have systems in place to ensure accuracy. Your customer’s order can go out the day after your customer makes the purchase (and many times the same day)
Lower Return RatesA generous return policy is a must for online sales. In fact, 40% of online shoppers report buying multiple products with a plan to return some of them.Statistics on eCommerce return rates vary widely. One surve

Significance of Modernizing Your Company’s Technology

The life cycle of information technology is becoming shorter every year. New competitors are disrupting industries by leveraging state-of-the-moment digital practices and processes. Customer expectations are constantly evolving in an accelerating race for the most advanced, hyper-connected, seamless experiences. IT functions are under unrelenting pressure to support leading-edge capabilities such as data analytics, cyber-security, automated processing, and integration with third-party systems. The easiest way to do this is through platforms that connect everyone to the same cloud-based cross-industry digital infrastructure.

In this context, your company’s legacy IT system, which seemed so capable a few years ago, is rapidly becoming obsolete. The systems modernization you need today is more than an upgrade; you’re playing a new game with new rules, in which you modernize not just the tools and functions, but the way you do IT. The vendors are largely the same, but the options and principles of the past no longer apply. Hardware no longer stands alone. Sensors and Internet connections are embedded in practically every tool, including those that used to be purely mechanical. Software is no longer sold as a package to install. It is offered as a platform, by subscription from the cloud, is automatically upgraded, and is programmed in new ways.

Yet some of the most important factors have not changed at all. Organizations must remain focused on their competitive edge. Modernization efforts must create value for the enterprise. Investors and other stakeholders are as demanding as ever. (order fulfillment company)