What Steps to Carry Out for Advanced SEO

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google’s algorithm. Anyone can master advanced concepts with study and hard work. Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

My understanding of advanced SEO is more about making the finer adjustments to an already solid SEO strategy.
Advanced SEO includes: Measuring SEO Results, Content Gap Analysis, and Content Audits

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Below are some simple steps for you to apply:

1, Complete an SEO Audit on your website
2, Learn what your users want
3, Create SEO optimized landing pages
4,Make sure your website is mobile-friendly
5, Grow your traffic with infographics
6, Optimize your content for RankBrain
7, Write at least 1,890 words
8, Write a roundup post
9, Post valuable content on social media
10,Use advanced SEO internal deep linking
11, Send link juice to lower ranked pages
12, Link to external sites with high Domain Authority
13, Snag broken link opportunities on Wikipedia to build links
14, Find and use your competitors’ SEO keywords
15, Use AdWords copy in your on-page SEO
16, Use multiple keywords in SEO page titles
17, Monitor Google Search Console stats
18, Regularly update your old content
19, BONUS – Revamp old articles with more organic traffic potential

All you need to do, is to carry out no less than 10 items of the above, you will be well-understood the meaning of advanced SEO.


How to Choose Effective Keyword for Search Engines

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

It is best to use simple, everyday language that searchers are likely to type in. As a general rule, you should include multiple uses of each keyword phrase, enough to be prominent on the page without forcing your keywords into your content. You want it to mention each keyword a couple of times while making sure that it still sounds natural. Additionally, you should avoid using only general phrases; be sure to include detailed descriptive words as well. If your keywords are too general, they are likely to be up against too much competition from others targeting the same keywords. However, if your keywords are too specific, fewer people search for those terms, resulting in fewer potential visitors. It’s a balancing act, and the rules aren’t hard and fast. You need to find the right mix for your site by finding the keywords that bring traffic that actually converts — in other words, you want to put out the bait that brings in the right catch.

When putting keywords in the content of your site, make sure the words surrounding them are also good, searchable keywords. For example, if your business dealt with product from China, you might use keyword phrases like this:

best product from China

information for best product

service, price, and shipment for classic China’s products

China’s best products

What You Are Relying on, is Our Specialty

Companies partner with us to streamline their fulfillment needs, maximize their customer satisfaction and drive the next business growth.

From a technology perspective, the 3PL landscape is evolving. Historically, 3PLs could compete by supporting and operating a facility that leveraged their clients’ warehouse management system (WMS). Today they are expected to offer not just the operational expertise, but also the building, multiple WMS solutions, and technology that offers their clients’ a competitive advantage–a turnkey solution with appurtenance. This shifting landscape forces many 3PLs to operate both internally and externally owned WMS solutions and manage both digital and paper-based documentation in response to their clients’ vastly differing needs. Forming the new paradigm are demands for API based integration services, flexible rapid deployment WMS solutions at multiple price points, automation and labor reduction through disruptive technology, and complementary supply chain products that digitize the supply chain–all of which must be scalable and supportable on a global playing field. As the number of systems 3PLs are required to offer clients, and ultimately support, grows, so does their clients’ desire for real-time visibility to data and information about their product and service levels. This is causing 3PLs to take a closer look at complementary software that can be deployed across a myriad of systems, within their network, in order to consolidate the disparate data and documentation while providing different slices of that information to the diverse set of interested person as.

Chinadivision is now conducting a 3PL innovation, new customers and regular customers has benefited from our expending.

You expection is our goal, and by achiving this common goal, we strengthed our business relationship.

7 Tried-and-Trusted Black Friday Marketing Strategies

You’re likely looking for new ways to increase your Black Friday sales. Maybe you designed a few popups and already scheduled some emails.

But you’re also aware that your competition is doing the same.

Whether it’s the Black Friday, Cyber Monday, or Christmas sale you’re planning, there are always quick wins you can apply to stand out among competition this year. Make sure to trigger urgency and scarcity with your Black Friday marketing, but don’t drive your prospects into a panic like many e-tailers do.

If you want to make a difference this year, try these seven lesser-known strategies that only the best e-commerce marketers know about.

1. Experiment with Timing

The problem with many online stores’ Black Friday strategies is that they’re too predictable.

While there’s nothing wrong with being consistent and setting expectations, the situation is more tricky for Black Friday. chinadivision

Consumers become numb during the shopping weekend because they receive the same type of marketing messages over and over again.

This year, try changing your timing—slightly or dramatically—so your messages don’t get lost among a million other distractors.

How early or late should you be? That’s up to you.

2. Make Your Sale Memorable

Your online store may have the best deals and the fastest delivery options. But you won’t be the only one making these claims.

While every single e-tailer is competing for your prospects’ attention, the competition gets even more fierce during Black Friday.

It’s not easy for consumers either. They have to navigate through different stores, make comparisons, and create shopping lists so that they can buy their favorite items before they sell out.

This is a great opportunity for you to stand out and make your e-commerce site memorable on Black Friday.

3. Use the Element of Surprise

Surprises are exciting, but they’re also a powerful marketing tool when used right.

While every other online store kills the element of surprise by adding their Black Friday discounts to their subject lines, there are a handful of successful e-tailers that know the magic of surprises.

Those are the brands that stand out in busy Black Friday inboxes and get their emails opened.

4. Offer More Benefits

You might be thinking that Black Friday is only about discounting.

You’re right to an extent. Consumers are expecting a compelling discount during the Black Friday weekend, but that’s not all.

If everybody is discounting their products, what makes you different?

Black Friday is a good time to go beyond discounts and offer more benefits to your customers, such as free shipping, returns, or bonuses.

5. Make Your Subject Line Stand Out

Black Friday is not a battle of discounting, it’s a battle of attention.

If you want to win this battle, your first goal should be getting noticed in your subscribers’ inboxes.

And you know by now that crafting well-written email subject lines is the first condition to it.

6. Redefine Black Friday

Almost every brand approaches Black Friday the same way these days: Discount your products, send a promotional email, and wait for the results.

But there’s a reason why e-tailers like Chubbies win Black Friday: They go above and beyond to redefine Black Friday.

As a part of the long shopping weekend, Chubbies owns Cyber Monday and turn it into a branded day that they call “Thighber Monday.”

Besides being fun and memorable, they offer customers gifts on this day.

7. Tease Your Next Campaign

As I mentioned before, Black Friday starts long before the Friday. But it also doesn’t end on Friday.

If you want to make the most out of the holiday shopping season, try teasing your next big shopping day when Black Friday ends.

You can already start promoting Cyber Monday, Christmas, or a local holiday and hint that a compelling offer is around the corner.

Share Your Amazon Listings on Social Media to Promote and Sell More Products

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more assistance, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

Order Fulfillment Costs are Rising, where?

Your Fulfillment Costs are Rising
Many startups bootstrap their operations to conserve resources in order to retain greater control while growing the business. This is great because you focus on the core aspects of your business, but it necessitates you to look past initial costs and take into consideration the bigger picture of outsourcing fulfillment. Does your business require you to scale quickly to maintain a competitive advantage? Or will you benefit by having a logistics partner? By bootstrapping fulfillment, you may miss out on the extensive network that a well-connected fulfillment center could provide by way of valuable industry-centric advice.

If you’re still hung up on costs, make sure you do the math. Once you factor in the cost of printers, scales, shelving, facilities, labor and supplies, it’s not uncommon to find that the total outsourced fulfillment cost per order comes in at less than the DIY cost per order. This also doesn’t take into account the value of freed-up working capital and the most essential resource of all time.