What Steps to Carry Out for Advanced SEO

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google’s algorithm. Anyone can master advanced concepts with study and hard work. Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

My understanding of advanced SEO is more about making the finer adjustments to an already solid SEO strategy.
Advanced SEO includes: Measuring SEO Results, Content Gap Analysis, and Content Audits

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Below are some simple steps for you to apply:

1, Complete an SEO Audit on your website
2, Learn what your users want
3, Create SEO optimized landing pages
4,Make sure your website is mobile-friendly
5, Grow your traffic with infographics
6, Optimize your content for RankBrain
7, Write at least 1,890 words
8, Write a roundup post
9, Post valuable content on social media
10,Use advanced SEO internal deep linking
11, Send link juice to lower ranked pages
12, Link to external sites with high Domain Authority
13, Snag broken link opportunities on Wikipedia to build links
14, Find and use your competitors’ SEO keywords
15, Use AdWords copy in your on-page SEO
16, Use multiple keywords in SEO page titles
17, Monitor Google Search Console stats
18, Regularly update your old content
19, BONUS – Revamp old articles with more organic traffic potential

All you need to do, is to carry out no less than 10 items of the above, you will be well-understood the meaning of advanced SEO.


Why Seasonality is Important for Marketing

Seasonality refers to periodic fluctuations that regularly occur in a predictable pattern based on a particular season, quarter, or month.

In marketing, seasonality is more than just throwing a few joyful light-hearted festive posts on your social media accounts.Why is this so?

Because each season comes specific noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive.
Examples of seasonal opportunities that have the power to boost your revenue and connect you with your audience include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve/Day, Valentine’s Day.

1. Spend enough time forecasting

Sound predictions of demands and trends are no longer luxury items, but a necessity for most companies. If you’re to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy.

Forecasting can help you deal with that.

2. Keep a keen eye on search trends

Depending on your industry, your audience, your goals, and even the size of your company, it’s essential to identify and keep a keen eye on search trends.

Google Trends can be a beneficial tool to help highlight the broader search [or seasonality] habits over a given time frame.

Whatever you use, it’s important to use a variety of tools together (from Google to your CRM system to a customizable analytics template) to track your customers’ behavior, any correlations among a specific audience, and your performance.

3. Scour websites, blogs, online forums and discussion boards

It is important to analyze key trends often, statistics or research on blogs, news sites or forums that gather data and break down industry reports into a format you can easily understand and digest.

4. Use different tools and analytics systems

It is also smart to use different tools and analytics systems such as Google trends (which I also mentioned above), Google Adwords to better pinpoint exact keywords and queries and identify the direction seasonal trends and opportunities.

Last one but not the end, adjusting your message, budget, and approach for seasonality.

Seasonality has a significant influence on the strategies that organizations put in place. Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to take this into account well ahead of time. While seasonal marketing is all about having excellent timing, unique content, and a perfect campaign execution that earns engagement, and ultimately, sales.

What is Transportation-Based 3PL

Specialize in the transportation between locations. For example, they might transport inventory between your factory and warehouse or you and your retail buyer. Consider the following when weighing a parcel transportation provider:

1. Origin location

2. Destination location

3. Timeframes

4. Shipping methods

5. Service levels

6. Pricing and discounts


Remember to consider import/export taxes and duties if you transport freight globally.

Traditional parcel transportation providers include DHL, FedEx, UPS, and the USPS. Same-day delivery is normally handled by local couriers like Postmates and UberRush. Transportation marketplaces like Flexport, Freightos, and GrandJunction connect buyers and sellers.

Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

Order Fulfillment Costs are Rising, where?

Your Fulfillment Costs are Rising
Many startups bootstrap their operations to conserve resources in order to retain greater control while growing the business. This is great because you focus on the core aspects of your business, but it necessitates you to look past initial costs and take into consideration the bigger picture of outsourcing fulfillment. Does your business require you to scale quickly to maintain a competitive advantage? Or will you benefit by having a logistics partner? By bootstrapping fulfillment, you may miss out on the extensive network that a well-connected fulfillment center could provide by way of valuable industry-centric advice.

If you’re still hung up on costs, make sure you do the math. Once you factor in the cost of printers, scales, shelving, facilities, labor and supplies, it’s not uncommon to find that the total outsourced fulfillment cost per order comes in at less than the DIY cost per order. This also doesn’t take into account the value of freed-up working capital and the most essential resource of all time.