Improve Internal Linking with Popular Content

Once you have identified the Landing pages (where people entered your website from search) and the exit pages (where they left off after interacting with your page), it is time to improve internal linking and your overall on-page website optimization.

This is vital because when you implement the right on-page optimization tactics, it can increase your search traffic and rankings. This will also prevent your pages from leaking, which causes people to leave too early because they can’t find what they are looking for easily (assuming you even have the right content).

Peradventure your homepage is receiving the most traffic, then it makes sense to link to your internal pages. That way, when you get a trusted link to the homepage, some of the link juice or value of that link is transferred to the internal pages.

Next, select the primary Goal you would like to view and analyze. And you will see the previous pages the website visitors interacted with before accomplishing this Goal on your page. That is the page they spent more time interacting with before conversion.

From the insights gleaned from Analytics, we understand that these pages are converting most visitors on your website. It is now your job to funnel these pages and others that you have discovered during this process.

Make no mistakes about it – internal linking increases the backlink earning potential of your best pages.

As a rule of thumb, every time you publish new content, link to your top-ranking pages so visitors can discover them easily. Search engine crawlers also follow links on the page. More importantly, Moz did a study and found that links from fresh pages and fresh websites pass fresh juice that Google likes.

Get the Best Prices on Black Friday

1. Don’t buy full price

This year, there is a shorter peak holiday season, with only 26 days between Thanksgiving and Christmas compared to 32 days in years past.

That means retailers are are clamoring for your business. They need us to shop with them — every single day counts, and that’s good news for shoppers because it means stores are willing to offer discounts and promotions.

There are lots of ways to save and you should, quite frankly, never pay full price around the holiday season. This can come in a variety of forms, from free shipping codes, promo codes, coupon codes to cashback offers.

2. Do your research

The best way to remedy that is to do your homework and look through Black Friday and Cyber Monday ads in advance and compare the advertised prices and promotions.

For example, if you have a list of items you’d like to buy, you can do some research online. You can even go shopping and scout out what you’re hoping to buy and just track the price every couple of weeks.

Some stores will even price match during Black Friday season, so it’s worth looking into the policies if you’re debating between several stores. There are lots of places that are offering incentives and promotions to get shoppers to shop with them. So find that place and then make your purchase.

There’s even a Black Friday calculator, where you can plug in the type of promotion, the original price and the discount. From there, the calculator will tell you if the deal is worth considering.

3. Strategically abandon your cart

When you’re shopping online and not finding any discounts, it may help to close out of your browser without buying anything and wait a few hours. In other words, abandon your cart.

In an hour, two hours, or sometimes 24 hours, you may get an email from the store with a subject line like: “We noticed you left a few things in your cart. Here’s a 10% off coupon on us to help you check out.” Skirboll calls this a “sneaky” trick to save money, but it works well with retailers where you frequently shop. Keep in mind that you need to be logged in for this to work.

When it comes to using the “abandon your cart” approach during Black Friday and Cyber Monday sales, make sure that you keep track of when a promotion period ends. If you haven’t received any additional coupons via email and the sale is about to end, you may want to check out other stores or simply move forward with the sale price you already have.

4. Download apps and browser extensions

If you’re looking to automate your Black Friday and Cyber Monday experience a bit this year, consider downloading some apps for your smartphone and browser extensions that plug into your internet browser and alert you to cheaper prices and deals.

5. Shop after the sale days end

Only about a third of Americans plan to shop on Black Friday, according to PwC’s report. In fact, over half say they will wait until the week after Black Friday to complete their holiday shopping.

You may be able to find better deals on certain items after Black Friday and Cyber Monday end. For example, Skirboll recommends shoppers avoid buying any fitness equipment or linens until January, since that’s the time when those products tend to have bigger sales.

What Can You Look for in a Fulfillment Warehouse

Whether you own an eCommerce operation or run franchises, you’ll be responsible for shipping orders to the right destination. That’s easier said than done most days. Your team has to take care of packaging and branding, all while executing a complete distribution strategy. 

Partnering with a fulfillment professional can help streamline all these efforts, but not all warehousing companies are created equal. 

Make sure you do your homework before signing a service contract with just any fulfillment partner. Here’s what you need to pay attention to:

Services Provided

The first thing to do is to make sure your potential partner can actually handle all the things your store requires. Most fulfillment companies offer a basic set of solutions (warehousing, order fulfillment, and shipping), but the best professionals are those who go the extra mile. Work with a fulfillment company that also provides printing and branding support. The right partner can easily adapt to any obstacle that interferes with the goals of your fulfillment strategy. 

Pricing

An affordable service doesn’t mean settling for a cheap fix. You want to work with a professional who provides honest and quality work, but when it comes to pricing, it’s best to hire a firm that won’t break the bank. Ask for quotes and get details about service fees and financing options. Study each offer carefully and keep your eyes peeled for hidden costs. Give each company an idea of your budget so they can tailor a solution to your finances.

Location

The closer the facility is to your customers, the shorter the distance your goods have to travel. Look for a fulfillment center that is centrally located in a high-traffic area. This can help shrink the delivery and get orders fulfilled much faster. If you own a business that ships products across the nation or on a global scale, you’ll want to partner with a fulfillment company that has multiple warehouse units. 

Availability

Customer service is one of the most important things when cultivating a working relationship. If you run an eCommerce store, you’ll need to provide around-the-clock customer support in case something goes wrong with a customer’s order. The same goes for fulfillment companies. Find out how to get in touch with your partners and when they’re most accessible. The best companies to work with are those with emergency response hotlines. This ensures that someone is always available to help in case something disrupts your distribution. 

Shipping Specialties 

Working with a larger fulfillment center introduces you to special shipping rates, which can help you save a fortune on all distribution efforts. Lower shipping prices leads to more products stocked and more money to set aside for other areas of the business. In addition, you’ll want to collaborate with a company that has a reputation for meeting deadlines, while delivering products in a quality fashion.

Branding Options

It’s one thing to ship your products to a physical location, but if you don’t have a brand that resonates with people, then good luck making a sale. A third-party fulfillment (3PL) provider should lend a hand in your branding efforts. The best partners can print custom labels. Do your research and find a partner that can deliver authentic packaging on a variety of materials. 

Share Your Amazon Listings on Social Media to Promote and Sell More Products

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more assistance, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Why You Need a 3PL Fulfillment Service

Imagine that you run a small business selling customized iPhone cases to customers. It’s a small business — you’re the sole proprietor — and you spend a good deal of time reaching out to prospective customers, podcasts, guest bloggers, and other means to drum up business. You also spend time dealing with product improvements and customer support.

Your excellent work has led to a tremendous spike in orders… except now you have to somehow process 10–20 orders per day in addition to doing all the other things you were doing.

You have three options:

  1. You can fulfill the orders yourself and spend the extra few hours a day handling this fulfillment… time that will come out of efforts to grow and sustain your company.
  2. You can hire someone internally to fulfill these orders and pay them to store and process inventory, pick and reconcile order forms, and then either arrange a carrier pickup (e.g. FedEx) or take them to a distribution center for shipment.
  3. You can outsource fulfillment with a 3PL, and they will do all of this for you.

Obviously, option #1 isn’t particularly great, because it involves compromising your company’s growth at a pivotal time.

Option #2 isn’t bad… but it is usually quite costly.

Option #3 — using a 3PL Fulfillment center — is a fabulous option in many cases, because it will be cheaper than hiring an associate in terms of absolute-capital outlay, but you’ll also very likely benefit from shipping costs due to a fulfillment center being able to operate with economies of scale (excellent ones ship millions of packages a year and thus have access to the very best shipping rates).

The services a 3PL Fulfillment center will vary based on the place, but over at ChinaDivision, we offer the following services (this list is not exhaustive):

  • Warehousing: your product has to sit somewhere. Sheds, storage units, and living rooms are options for some… but a fulfillment center has extensive warehouse space and can warehouse your products for you.
  • Inventory/Order Management: When an order comes in from a customer, a great fulfillment center will automatically adjust the available inventory and reconcile the order against current inventory levels.
  • Integration: Fulfillment centers should be able to integrate their software with your shopping carts across every channel. So it doesn’t matter if your customer came to you through Amazon, your Shopify site, or your eBay store — all stores should be integrated with your account through the fulfillment center.
  • Shipping and Handling: Printing out shipping labels, affixing them to boxes, building the boxes themselves, and then taking all of the units to be shipped… this takes time, money, and effort. Fulfillment companies can handle this easily and turn a 2 hour job into a 15 minute one.
  • Special Kitting: Do you have a subscription box that requires assembly? Are you trying to prep your packages for FBA? An exemplary fulfillment center will be able to accommodate any and all of these requests.

Exporting E-commerce Should Be Considered as the Main Body of E-commerce

As we know, E-commerce contains importing e-commerce and exporting e-commerce, while recently people mainly talk about importing e-commerce, but seldom think about selling our products to the other countries. And also, the logistics service provider as well.(e-commerce business)
With the rapid development of e-commerce, supporting service is well developed as well. ChinaDivision gains great development under this background. (global shipping from China)

1, Exporting e-commerce market share is getting bigger.
According to the , first half year of 2017, China E-commerce trading scale reached to 3.6 trillion, with a 30.7% year-on-year growth rate, including exporting e-commerce 2.75 trillion(81.5%), and importing e-commerce 0.8624 billion.(18.5%). and it is believed that total e-commerce trading scale will reach to 6.8 trillion.
2, Made in China is not the same as it was before.(e-commerce business)
In many people’s eyes, the low-end image of domestic goods may be the biggest problem for exporting e-commerce.However, the rapid growth of export e-commerce has a lot to do with the quality change of products made in China.
3, Policy-driven is always the fundamental guarantee. (global shipping from China)
Beside the “Belt?and Road” Initiative and industrial structural transformation, exporting e-commerce also bears a mission of balancing the international trade and adjusting the foreign exchange reserves. Therefore, government also spare no effort to support the development of E-commerce.

As an professional B2B order fulfillment and logistics service provider.
You can trust us:
Store, Pack and Ship directly from China, to better extend your business. We are your ideal choice. (e-commerce business) ChinaDivision.com is a leading service provider of China drop shipping, warehouse fulfillment, supply chain management and global shipping from China. With FREE warehousing for 90 days, state of the art warehouse management system, FREE API & plugins, we are confident to expand your business to new territories. We also provide customized value-added services including assembly, customized package and business inserts. If your manufacturer is in China, why not partner with us, ship directly from China and cut your cost?

ChinaDivision Attended the First Anniversary of ESCE (Edinburgh Center) and Assisted with Exhibit Transportation

Edinburgh-Shenzhen Creative Exchange (ESCE) is a creative exchange program implemented on the basis of cooperation between municipal governments of Shenzhen and Scotland. It is aimed to enhanced cultural collaboration and increased exchanges between both nations.

On September 7, 2016, Edinburgh center embraced for its first anniversary. (cross-border e-commerce) The project team of ESCE (Shenzhen Center) arrived at Britain successively to hold a series of industrial activities at the Edinburgh Center. Senior leaders of ChinaDivision attended the anniversary along with the delegation led by Mayor Xu Qin and Yao Ren. Besides, ChinaDivision also assisted with the exhibit transportation to Scotland.

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District -1

Xu Qin, Mayor of Shenzhen (second from right) shook hands with Ethan Chang, CEO of ChinaDivision (second from left)

 

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District -2

ChinaDivision CEO Ethan Chang (left) with Mayor of Bao’ao District, Yao Ren (right)

 

ESCE (Edinburgh Center) is located at the creative exchange hub as well as city council of Edinburgh, which often receives important government officials and famous enterprises from all over the world. Thus, ESCE decides to build an exhibition area in Edinburgh as a window to show creative products and corporate image of Shenzhen.(cross-border e-commerce)

During September 5 to September 15, senior leaders of ChinaDivision also visited London, Edinburgh, Oxford, Cambridge and York with the delegation led by Xu Qin and Yao Ren. They not only had a knowledge of British culture and technology innovation, but also paid a visit to British senior government officials, business elites and top university professors.

It was a great honor for ChinaDivision to meet elites in different areas and share their perspectives of the global e-commerce. (cross-border e-commerce) ChinaDivision will spare no efforts to meet the upcoming opportunities and challenges.

Shenzhen delegation at ESCE (Edinburgh Center)

Shenzhen delegation at ESCE (Edinburgh Center)