5 Impressive Benefits on Using Google Banner Ads

Internet is our daily routine, people go online everyday. Can you imagine how wide your audience coverage could be with banner ads?

1. Cost-effective Marketing Strategy

You may create banner online free and get started with Google Ads as soon as possible. However, you must have a pre-defined budget to take this step. Though it is a cost-effective technique, you cannot start with the least budget that you think with Facebook Marketing.

Depending on the type of Google Ad you choose, the budget may vary. Thinking positively, if your Ad campaign is successful, ROI will overshadow the investment in Banner Ads.

Banners work similar to the high-rise banners we see on road, just it is visible to netizens. Please your target audience with a satisfying & problem-solving banner at first place.

2. Spreads Brand Awareness

Big brands need no introduction but if you are new in the market, you have to make your place. Making users feel safe by winning their trust with just a Google Ad is a tough task. However, your Display Ad can spread brand awareness like anything.

As it is one-to-one interaction with relevant and potential users, making them aware of your products and services can be easily accomplished.

3. Customized Target Audience

Covering the actual target audience is very crucial when you are into online marketing. Using a free banner creator can be quite overwhelming that you want to show it to everyone. This will be of no use if you don’t drive leads.

With Google Banner Ads, you can take full control of targeting the desired and relevant audience according to location, age, gender, and more. Make its use to the fullest and try every possibility that users click the Ad. Doing so, you will never end up targeting everyone i.e. irrelevant target audience who are least interested in your business.

4. Simplified Goal-tracking

One-time set-up and then lots of brain exercise with goal tracking is the secret to a successful marketing strategy. Google Banner Ads lets you measure your marketing campaigns easily. You can see how many people viewed your Ad and what is the CTR. The impact of Banner Ads can be tracked closely with Google Analytics too.

Running a campaign with consistent goal-tracking will let you make changes to your strategy (if needed) and correct your mistakes (if any).

5. Flexible Ad Management

Google Display Ad Network also covers the audience who has never visited your site but explored a similar website at least once. This opens up opportunities to beat your competitors by being in the eyes of the similar interested audience.
As the target audience repeatedly views your Ads, they may feel like visiting at least once. Thus, you can make it better interactive next time. You can enjoy making Banners by considering flexibility in mind and win the user’s attention.
Also, banner ads are mostly chosen by businesses as a part of a long-term marketing strategy. Hardly any business shutdown Banner Ads in a day or two. Make sure that your Banner is trendy and compelling enough to drive conversions for a long period.

Customer Retention: Repeat Purchase Campaign

Want to strat a business, and gather those share the same idea with you?

Not all customers are alike. Even if all of them have one thing in common—the fact they bought from you—that doesn’t mean you should treat them the same way. If you treat all your customers the same way, you’re likely to send them irrelevant emails, making them less interested in becoming loyal customers.

Tell your repeat purchasers, which are your caring listener, your stories about the founding of the business, or the coupon for them to continue the buying from you.

How do you extract more out of an existing customer? According to Adobe’s recent study, existing customers are responsible for creating 40% of revenue for an ECommerce store. Acquiring a new customer will be 5 times more expensive than getting a conversion from an existing one. However, increasing customer retention rate in the e-commerce industry by 5% can increase your profitability from 25% to 95%!

Your existing customers are familiar with your brand and your product, which makes them theoretically easier to convert compared to acquiring a new customer. Based on certain triggers derived from user behavior, you can create tailored campaigns with an incentive that will drive up the perceived value of the offer.

Unless the geography or demographics of your customers affect your e-commerce sales, one of the best ways to segment your customer list is by using engagement and transactional attributes based on their past behavior.

What Can You Look for in a Fulfillment Warehouse

Whether you own an eCommerce operation or run franchises, you’ll be responsible for shipping orders to the right destination. That’s easier said than done most days. Your team has to take care of packaging and branding, all while executing a complete distribution strategy. 

Partnering with a fulfillment professional can help streamline all these efforts, but not all warehousing companies are created equal. 

Make sure you do your homework before signing a service contract with just any fulfillment partner. Here’s what you need to pay attention to:

Services Provided

The first thing to do is to make sure your potential partner can actually handle all the things your store requires. Most fulfillment companies offer a basic set of solutions (warehousing, order fulfillment, and shipping), but the best professionals are those who go the extra mile. Work with a fulfillment company that also provides printing and branding support. The right partner can easily adapt to any obstacle that interferes with the goals of your fulfillment strategy. 

Pricing

An affordable service doesn’t mean settling for a cheap fix. You want to work with a professional who provides honest and quality work, but when it comes to pricing, it’s best to hire a firm that won’t break the bank. Ask for quotes and get details about service fees and financing options. Study each offer carefully and keep your eyes peeled for hidden costs. Give each company an idea of your budget so they can tailor a solution to your finances.

Location

The closer the facility is to your customers, the shorter the distance your goods have to travel. Look for a fulfillment center that is centrally located in a high-traffic area. This can help shrink the delivery and get orders fulfilled much faster. If you own a business that ships products across the nation or on a global scale, you’ll want to partner with a fulfillment company that has multiple warehouse units. 

Availability

Customer service is one of the most important things when cultivating a working relationship. If you run an eCommerce store, you’ll need to provide around-the-clock customer support in case something goes wrong with a customer’s order. The same goes for fulfillment companies. Find out how to get in touch with your partners and when they’re most accessible. The best companies to work with are those with emergency response hotlines. This ensures that someone is always available to help in case something disrupts your distribution. 

Shipping Specialties 

Working with a larger fulfillment center introduces you to special shipping rates, which can help you save a fortune on all distribution efforts. Lower shipping prices leads to more products stocked and more money to set aside for other areas of the business. In addition, you’ll want to collaborate with a company that has a reputation for meeting deadlines, while delivering products in a quality fashion.

Branding Options

It’s one thing to ship your products to a physical location, but if you don’t have a brand that resonates with people, then good luck making a sale. A third-party fulfillment (3PL) provider should lend a hand in your branding efforts. The best partners can print custom labels. Do your research and find a partner that can deliver authentic packaging on a variety of materials. 

How to Choose Order Fulfillment Service Provider in China?

Because of the cheap labor and developed manufacturing industry, sending from China fulfillment service are the first choice of a lot of e-commerce sellers. Most of the order fulfillment service providers in China are located in Shenzhen, which is very close to the logistics hub HongKong. Recent years more and more companies start to provide order fulfillment service, but their service level are very uneven. Be ware of the unqualified companies with lousy services, they will drag your business down and make you suffer from money loss. Here are some tips to choose quality order fulfillment service company in China.

How to Choose Order Fulfillment Service Provider in China

Consider the tech strength

Global shipping related order fulfillment involves a lot of orders and sections, so it need technologies to make the process seamless. Tech oriented service normally means the fulfillment team is technically powerful enough to provide a whole scientific system including the fulfillment integration of a varies of e-commerce platforms. Fulfillment integration can reduce the manual transfer times, which not only saves time and energy, but also lower the error rate.

ChinaDivision has developed easy-to-use fulfillment integration for multiple platforms, such as Shopify fulfillment integration, openCart fulfillment integration, WordPress fulfillment integration, magento fulfillment integration, etc.

“The dashboard looks great and it already synced my orders, I will surely be adding SKUs later”,after installing our Shopify fulfillment plug-in and synced a lot of orders within seconds, one of our clients e-mailed us happily. ChinaDivision fulfillment integration is stable and starter friendly, we are still adding more features to make it more powerful.

Choose the service with high performance-price ratio

Budget control is essential for any kind of business, but pursuing low price blindly will make you fall into a trap, for example, your fulfillment provider shuts down with out notice. Order fulfillment requires a series of specialized skills, all of them need years of experiences, which is too long for some companies who just rent a warehouse and start to post ads. Fortunately, quality service doesn’t have to be expensive. With optimized operations, the order fulfillment process can be very efficient and cost-effective.

Unlike some China based fulfillment companies, ChinaDivision is not start from scratch, its brand owner Shenzhen CNstorm E-commerce Co.,Ltd, also owns a B2C platform, which has been operated for years. With the experiences accumulated from the B2C business, ChinaDivision have provided high performance-price ratio service to clients all over the world.

Investigate the express carrier cooperation

The express carriers, such as UPS, DHL, EMS, etc, charge much lower shipping fees from their long-term cooperation partners. In this case, choosing the fulfillment company with better carrier cooperation can reduce a lot of your shipping cost. More than that, deep cooperation also means better communication, it can make a lot of differences in global shipping. You can monitor your order status in real time and deal with problems promptly.

Running global shipping related business, ChinaDivision have cooperated with the world-leading express carriers for many years. We also have dedicated line services, which integrated with European countries to take care of last mile delivery.