The Best Ways to Increase Conversions on Your Website

Here we have put together a few bullet-proof tactics to win more customers today.

  • Social proof

The most powerful weapon of conversion rate optimization is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

  1. Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
  2. Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
  3. Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
  4. Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
  5. Gather reviews and display them on your website for added trust.
  • Social Media

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action like hitting the buy, click, sign up, or call button. Best way to do that?

  • Irresistible great content

Great copy sells. First, personalize your message according to the target audience’s needs and demographics.

What exactly can you personalize on your site? A whole lot.

Show relevant testimonials and testimonials. Make your opt-in forms appropriate to what a user is doing on your website at the moment. Write customer-focused copy. Post valuable blog articles to keep your prospects coming back for the new insights.

  • A/B tests

Reduce risks that come with making guesses about your conversion rate with the help of A/B tests. Thus, you will turn more visitors into leads and customers. For instance, being unable to decide which website layout brings more customers, you can run an A/B test to determine which one works better.

How to Reduce the Outrageous Shipping Costs of Big Item

Shipping is part of running most business where selling of physical products are involved. In order to lower these outside costs, you have a few options to try and lower them (if you can).

Negotiate with your supplier on the product and/or shipping. If you can show them the cost of shipping is becoming prohibitive for you to do business with them, they may lower the product price OR they may have better relationships with carriers which they can leverage to get you better shipping rates.
If coming from China, ask your supplier to ship the product to you. Many of these large companies in China (and other parts), ship huge amounts and thus get extremely competitive shipping rates. Instead of setting up your own shipping, let them do it.
Use a shipping broker, either one from China or your country. They ship large volumes and get extremely competitive shipping rates. Most business owners think they can negotiate better rates, but if you don’t have big volumes, especially when starting, you will never enjoy low rates.
Use a freight forwarder, who consolidate multiple shipments into one and ship in bulk which lowers the rate for every businesses product on that shipment. Again, they like the brokers, have terrific relationships with carriers and enjoy much lower rates.
Buy more and ship in volume, which will lower the shipping cost per item shipped. If you buy 30 chairs as opposed to 10, the cost to ship per items is naturally lower when you ship a higher number.
Gang up with other businesses who ship from the same source or supplier and ship together and split the costs.
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