How to Choose Effective Keyword for Search Engines

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

It is best to use simple, everyday language that searchers are likely to type in. As a general rule, you should include multiple uses of each keyword phrase, enough to be prominent on the page without forcing your keywords into your content. You want it to mention each keyword a couple of times while making sure that it still sounds natural. Additionally, you should avoid using only general phrases; be sure to include detailed descriptive words as well. If your keywords are too general, they are likely to be up against too much competition from others targeting the same keywords. However, if your keywords are too specific, fewer people search for those terms, resulting in fewer potential visitors. It’s a balancing act, and the rules aren’t hard and fast. You need to find the right mix for your site by finding the keywords that bring traffic that actually converts — in other words, you want to put out the bait that brings in the right catch.

When putting keywords in the content of your site, make sure the words surrounding them are also good, searchable keywords. For example, if your business dealt with product from China, you might use keyword phrases like this:

best product from China

information for best product

service, price, and shipment for classic China’s products

China’s best products

How to to Earn Backlinks to Your Website

Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are 2:

1. The broken-link building method

We love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.

So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:

  • your keyword + links
  • your keywords + resources
  • keywords inurl:links

2. Backlinks through infographics

Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Chinadivision publish numerous infographics from all over the Internet.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

The Importance of Keeping Update of Your Blog Content

Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.

content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.

What Else Value-added Service Besides Kitting & Assembling

ChinaDivision team have been working to make tasks easier for small business owners when we first started as an order fulfillment and operations management company. Our mission is: taking away the headache of storing products, receiving shipments, and ultimately assembling, kitting, and shipping out orders. Choosing to outsource your inventory management needs lessens your load, leaving it in the hands of our highly experienced team whose sole purpose is to offer the best service possible to you and your customers.

Add Marketing Inserts to Increase Your Customer Loyalty and Boost Sales

Marketing inserts can be a cost-effective and versatile medium to build a solid relationship with your customers, which helps increase sales, boost order size and profit. Beside the service of kitting & assembling, ChinaDivision enables you to impact the moment a customer opens that package by including customized marketing materials from your brand, such as :

  • Product samples for featured or seasonal products
  • Discount offers or special sales items
  • Small gifts with branded logo
  • Thank-you notes, postcards or holiday cards
  • Promotional material like brochures, catalogs, CDs or DVDs.

Apply SKU or Barcode Labels What You Do Not really Have

Package and product labeling is time consuming and can cover your branded packaging if not applied correctly. ChinaDivision understands the intricacies, so we ensure the appropriate placement of labels on your products – whether they are labels for pallet or for individual products, whether there are hundreds or thousands of labels, we’ll respond to your needs quickly and effectively.

Package Your Products in Customized Boxes in Your Preferred Style

Consider ChinaDivision’s service as a seamless, integrated solution. Our professional packing service team are proficient in various packaging and can work within your current business requirement for brand upgrading. From simple blister packs to complex custom designs, our variety of packaging alternatives can meet your needs.

ChinaDivision–Find Out What Order Fulfillment Center You Need

Order fulfillment is a critical component to your overall business operations. If you are experiencing signs that reveal your current eCommerce fulfillment operations are in trouble, it’s time to Get Smart About Your eCommerce Fulfillment Center.

1. Define Your Short-term and Long-term eCommerce Goals

Evaluating your current eCommerce fulfillment center will help identify areas of improvement that can be accomplished in the short-term and the long-run.

Short-term goals for your operations may include:

  • Cutting down on shipping times and shipping costs
  • Improving order accuracy and reducing returns
  • Decreasing customer support response times

Long-term goals for your business may include:

  • Lessening the strain on internal departments (accounting, customer service, and operations)
  • Expanding fulfillment operations into multiple facilities (ex. east coast and west coast)
  • Expanding product line to allow for additional SKUs and inventory

Discuss these items with your potential fulfillment center to determine the timelines for implementing solutions that will best support your goals and continued business growth.

2. Evaluate the Fulfillment Provider’s Expertise within Your Market Niche

Although eCommerce retailers often get lumped into one group, there is a huge amount of diversity in the types of products sold over the internet and their fulfillment needs. Ask your potential eCommerce fulfillment center about the industry verticals they pick, pack and ship. If you have a specialized product or need customized fulfillment processes, look for providers with similar clients. Many eCommerce fulfillment centers are specialized with robotics and equipment designed to handle specific types of products. Asking the right questions will help you identify both strengths and weaknesses.

For example, Warehouse A works closely with clothing retailers, Warehouse B works closely with large, heavy goods, and Warehouse C works mostly with small electronics. Each of these eCommerce fulfillment centers will be likely to have greater know-how on special handling of their serviced market verticals. Each warehouse will be better equipped to store the different types of products. For example, hanging storage for clothing, ample storage for large goods, or secured storage for high-value electronics. In addition, the employees will have experience with handling and packaging your products with greater efficiency than an inexperienced firm.

3. Select a Fulfillment Provider that Aligns with Your Vision & Values

The mission of a company will often provide clues regarding the future success of your business partnership. When choosing a fulfillment center, focus on creating a long-term partnership that will benefit both parties.

Look to partner with an order fulfillment company that has a business model built around principles such as continuous advancement, professionalism, and maximizing customer satisfaction reassures your best interests will be looked out for.

4. Assess the Level of Flexibility and Personalization Available

This is important, especially for growing businesses whose business model evolves over time. Determine the extent to which accommodations can be made as your business evolves and your order fulfillment needs change.

Not all fulfillment centers are capable of accommodating changing needs on short notices, something which is crucial for growing businesses. Large-scale facilities with streamlined operations and abundant resources can better handle stressful situations that will help your growing business succeed.

5. Confirm the Provider’s Levels of Customer Support and Communication

Your first interactions with a provider will give you a glimpse as to what it will be like working with them further down the road. During your inquiry or quote, keep the following questions in mind:

  • How quickly did you receive a response?
  • How knowledgeable was the representative in answering your questions?
  • Did the fulfillment provider take the time to get to know your business?

Open and proactive communication is key to a successful transition and managing day to day operations. Having a dedicated client support team committed to providing expert support tailored to your business will make all the difference in a truly successful partnership.

Why do China Outperform other Countries in the International Market

In more modern times, international trade was not so expensive or risky, but it was inaccessible because you had to know someone. 20 years ago if you wanted to buy something from a factory , how would you do? If you didn’t know someone, you would probably be to go to China and start visiting around until you found a factory, buy some samples on the spot and write their address and phone number on a piece of paper and then come home. (kitting and assembling)

As you might expect, the greatest agent of change in our lifetimes – the internet – plays a central role here. In the last 5 years countless Chinese companies have figured out that if they make a web page and hire someone with enough english to process an order, they can bypass lots of middlemen and be far more accessible to their potential customers – YOU! (kitting and assembling)

The fact that India buys all sorts of stuff ranging from solar power equipment and high-end electronics to plastic buckets, Hindu idols, and winter coats. China’s exports to India were an estimated $61 billion in 2016-17 while India’s exports to China were $10 billion in that period. So China has an enormous surplus with regard to India. Looking at India’s trade deficit with China in the context of gross domestic product or GDP, however, China has less exposure. Its exports to India amount to about 2.7% of India’s GDP (about $2.26 trillion in 2016, according to World Bank data) and about 0.5% of Chinese GDP (about $11.2 trillion in 2016, according to the World Bank). India’s exports to China amount to about 0.08% of Chinese GDP and about 0.45% of Indian GDP.

So, what if there is a conflict in between 2 countries on any other international issue? But people still need to buy  substantial products from all over the world, no one would neglect the powerful manufacturer giant–China.(kitting and assembling)

B2B cross-border ecommerce is your ideal choice, this mode make you still afford to buy different staffs from international market. With years of experience on B2B market, ChinaDivision is a professional  order fulfillment expert. Now get in touch with us to discuss your specific projects and we’ll treat you as members of our family, with reliable cost-effective service and support. We look forward to hearing from you!

What is the Magic of A Dropshipping Business

If you’re interested in ecommerce, you may have heard about dropshipping. Dropshipping has seen a huge rise recently especially in developing countries , and many entrepreneurs have already found success by running their stores with this business model. (kitting and assembling)

However, dropshipping is still a fairly new concept to many startup  entrepreneurs. To make people understand dropshipping in an easy way, ChinaDivision–a professional order fulfillment center,  has listed below points in an understandable way for your reference:

  1. Finding a reliable supplier who is willing to send out products in your name and not their company’s name
  2. Listing every last one of the products from their site into yours. Markup the prices at least 15%. The more products, the higher chances you have of selling in high volumes. This part is tedious. Remember, you have spent $0 so far, you have not bought anything yet. (kitting and assembling)
  3. When an order comes in and your customer has paid you, you then buy the product your customer ordered from your supplier and enter their address so it can be sent to your customer. You only buy the products after they have sold in your store. There is no investment or risk. (kitting and assembling)

If you are interested in starting a new business, you can try dropshipping from now on. With years of industry experience, ChinaDivision can always assist your business to a much more smooth way.

 

How Your Company May Benefit From Kitting & Assembly Services

As an online store owner, you may have heard about some services that are emerged from B2B business. If you are cooperating with international drop-shipping service, then Kitting & Assembly Services is what you need to make your business better.

Kitting (also called “product bundling”) is when two or more related items are packaged together in order to create one product/parcel that is ready to ship. While Assembly is the process of arranging all the components of a “kit” and readying it for shipment.

As an professional order fulfillment service provider, ChinaDivision has extensive experience creating multi-packs, club packs, promotion kits and other product kits.

There are some substantial benefits for your company when you utilize kitting and assembly services from a fulfillment center.

1- Orders are Fulfilled Faster for Less

When products are assembled in bulk, order fulfillment becomes quick and pick/pack costs are reduced as each kit is counted as one SKU.

2- Shipping Mistakes are Reduced

The chance of error goes down when items are shipped in kit form. Also, weighing and labeling individual items is eliminated, making it possible to pre-print shipping labels. Each eliminated step also eliminates a chance for error.

3- Packaging is Efficient and Cost-Effective

Postal costs are reduced when kits are packaged in a box that is customized in size and weight.

All of these benefits translate into big cost savings for you and better service for your customers.

Now get in touch with us (ChinaDivision Kitting and Assembling service) to discuss your specific projects and we’ll treat you as members of our family, with reliable cost-effective service and support. We look forward to hearing from you!