Three Reasons of Fulfillment Centers Start a Business in Shenzhen

As a cross-border e-commerce entrepreneur, you will be surrounded by many choices when finding the warehouse address. However, you will take many detours on the way to your cheapest fulfillment service. What’s worse, some Amazon sellers have been very confused about global ecommerce fulfillment owing to the Amazon warehouse fire and COVID-19.

To tell you the truth, Shenzhen warehouse plays an inportant role in the international orfer fulfillment. A latest study concerning Chinese warehouse location indicated that 75% warehouses come from Shenzhen. Here we have summarized three reasons as shown below:

As you can check in Google Maps, Shenzhen is near the international parcel processing centre——Hongkong, which provides more convenience for picking, packing and shipping. Take Amazon ePacket tracking as an example, Shenzhen warehouse can sent the items directly if your customer has ordered successfully from your webstore. That is to say, you don’t need to manage your own warehouse or distribution center.

Shenzhen is the birthplace of China’s reform and opening up, where many foreign trade enterprises and drop-shippers had been created. So they have more experience in the field of warehousing and shipping for e-commerce, and it is hard to find disorderly shipping and wrong delivery. In this way, you can reduce business risk and increase customer satisfacton.

During COVID-19 pandemic, the majority of e-commerce sellers want continuous selling on AliExpress, eBay and Amazon. Therefore, it is essential to reduce the chance of infection with COVID-19, whether it is warehouse or transportation staff. The number of people diagnosed in Shenzhen is cleared on May 21. Additionally, the government insists on strict pandemic prevention work, requiring everyone in Shenzhen to measure body temperature every day, especially warehouses and catering staff, mask wearing and hand washing are indispensable work.

All in all, you can get a fully automated with less money and time if you choose the most suitable order fulfillment center, and Shenzhen is a competitive choice.

Why Seasonality is Important for Marketing

Seasonality refers to periodic fluctuations that regularly occur in a predictable pattern based on a particular season, quarter, or month.

In marketing, seasonality is more than just throwing a few joyful light-hearted festive posts on your social media accounts.Why is this so?

Because each season comes specific noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive.
Examples of seasonal opportunities that have the power to boost your revenue and connect you with your audience include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve/Day, Valentine’s Day.

1. Spend enough time forecasting

Sound predictions of demands and trends are no longer luxury items, but a necessity for most companies. If you’re to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy.

Forecasting can help you deal with that.

2. Keep a keen eye on search trends

Depending on your industry, your audience, your goals, and even the size of your company, it’s essential to identify and keep a keen eye on search trends.

Google Trends can be a beneficial tool to help highlight the broader search [or seasonality] habits over a given time frame.

Whatever you use, it’s important to use a variety of tools together (from Google to your CRM system to a customizable analytics template) to track your customers’ behavior, any correlations among a specific audience, and your performance.

3. Scour websites, blogs, online forums and discussion boards

It is important to analyze key trends often, statistics or research on blogs, news sites or forums that gather data and break down industry reports into a format you can easily understand and digest.

4. Use different tools and analytics systems

It is also smart to use different tools and analytics systems such as Google trends (which I also mentioned above), Google Adwords to better pinpoint exact keywords and queries and identify the direction seasonal trends and opportunities.

Last one but not the end, adjusting your message, budget, and approach for seasonality.

Seasonality has a significant influence on the strategies that organizations put in place. Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to take this into account well ahead of time. While seasonal marketing is all about having excellent timing, unique content, and a perfect campaign execution that earns engagement, and ultimately, sales.

Customer Retention: Repeat Purchase Campaign

Want to strat a business, and gather those share the same idea with you?

Not all customers are alike. Even if all of them have one thing in common—the fact they bought from you—that doesn’t mean you should treat them the same way. If you treat all your customers the same way, you’re likely to send them irrelevant emails, making them less interested in becoming loyal customers.

Tell your repeat purchasers, which are your caring listener, your stories about the founding of the business, or the coupon for them to continue the buying from you.

How do you extract more out of an existing customer? According to Adobe’s recent study, existing customers are responsible for creating 40% of revenue for an ECommerce store. Acquiring a new customer will be 5 times more expensive than getting a conversion from an existing one. However, increasing customer retention rate in the e-commerce industry by 5% can increase your profitability from 25% to 95%!

Your existing customers are familiar with your brand and your product, which makes them theoretically easier to convert compared to acquiring a new customer. Based on certain triggers derived from user behavior, you can create tailored campaigns with an incentive that will drive up the perceived value of the offer.

Unless the geography or demographics of your customers affect your e-commerce sales, one of the best ways to segment your customer list is by using engagement and transactional attributes based on their past behavior.

How Can Amazon Sellers Use Facebook ads to Boost Sales

As an amazon seller or operator, you are no stranger to the topic of Facebook advertising. You’ve probably heard about Facebook ads that burn money but don’t make money, or you’ve heard about how much traffic you need to make balanced budget.

Using Facebook ads correctly, is the key to boost your Amazon’s ranking, review and sales.
There are 3 ways where Amazon sellers can boost sales through Facebook ads in 2019.

1. The value of Facebook ads

Facebook had 2.41 billion active users in the second quarter of 2019.

There is no doubt that Facebook is the largest social networking platform in the world today. Based on massive user data, Facebook’s advertising system can help advertisers achieve operational goals very efficiently.

So what can Facebook ads help us achieve as Amazon sellers?

first, Increase in sales
The most direct benefit of sales promotion is that it can improve Listing Ranking in a short time as well as its conversion. Especially during the promotion of new products, it can help us to achieve the target promotion effect better.

Second, Customer Data. The most painful thing for Amazon sellers is that they can’t precipitate customer data. The cost of finding a new customer is six times the cost of maintaining an old customer. Then through Facebook advertising, we can easily get customer email and other contact information. And we can also leverage Facebook advertising to a greater extent by accumulating customer information and bringing greater revenue.

Third, Get Review
Access to Review is the top priority of every Amazon seller. After getting contact information from customers through Facebook, there is much more room to operate on reminder email than before.

2, Preparation before Posting Facebook ads

1), Optimize product listing and advertising in the site

Optimize listing of products prepared for Facebook advertising promotion, and complete relevant seo work;
Confirm that good enough photos have been taken for the product;
Confirm the optimization of the station advertisements

2), Create a Landing page

Let consumers make purchases or other actions directly on Landing pages.When a Facebook AD is placed, if it links directly to the product’s amazon page, consumers are likely to see a competing product at a lower price and lose customers.

3), Placing promotional information

Add promotion code to make it easy for consumers to get discount codes

3, Advance the Facebook AD audience

After completing the above steps, Facebook advertisement runs and accumulates certain customer data, which can increase the audience number of our products and increase sales through similar audiences.Based on Facebook ads with similar audiences, I calculated from my existing products that the customer acquisition cost per order was one third of the original customer acquisition cost.Therefore, similar audiences are excellent resources in terms of function, efficiency and promotion cost. What is similar audiences?A similar audience is a new group of people who are already interested in the business you’re promoting and who are similar to your existing premium customers.The important thing to note here is that you have to build a similar audience by building a source audience before you can create a similar audience.