What Steps to Carry Out for Advanced SEO

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google’s algorithm. Anyone can master advanced concepts with study and hard work. Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge.

My understanding of advanced SEO is more about making the finer adjustments to an already solid SEO strategy.
Advanced SEO includes: Measuring SEO Results, Content Gap Analysis, and Content Audits

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Below are some simple steps for you to apply:

1, Complete an SEO Audit on your website
2, Learn what your users want
3, Create SEO optimized landing pages
4,Make sure your website is mobile-friendly
5, Grow your traffic with infographics
6, Optimize your content for RankBrain
7, Write at least 1,890 words
8, Write a roundup post
9, Post valuable content on social media
10,Use advanced SEO internal deep linking
11, Send link juice to lower ranked pages
12, Link to external sites with high Domain Authority
13, Snag broken link opportunities on Wikipedia to build links
14, Find and use your competitors’ SEO keywords
15, Use AdWords copy in your on-page SEO
16, Use multiple keywords in SEO page titles
17, Monitor Google Search Console stats
18, Regularly update your old content
19, BONUS – Revamp old articles with more organic traffic potential

All you need to do, is to carry out no less than 10 items of the above, you will be well-understood the meaning of advanced SEO.


Get the Best Prices on Black Friday

1. Don’t buy full price

This year, there is a shorter peak holiday season, with only 26 days between Thanksgiving and Christmas compared to 32 days in years past.

That means retailers are are clamoring for your business. They need us to shop with them — every single day counts, and that’s good news for shoppers because it means stores are willing to offer discounts and promotions.

There are lots of ways to save and you should, quite frankly, never pay full price around the holiday season. This can come in a variety of forms, from free shipping codes, promo codes, coupon codes to cashback offers.

2. Do your research

The best way to remedy that is to do your homework and look through Black Friday and Cyber Monday ads in advance and compare the advertised prices and promotions.

For example, if you have a list of items you’d like to buy, you can do some research online. You can even go shopping and scout out what you’re hoping to buy and just track the price every couple of weeks.

Some stores will even price match during Black Friday season, so it’s worth looking into the policies if you’re debating between several stores. There are lots of places that are offering incentives and promotions to get shoppers to shop with them. So find that place and then make your purchase.

There’s even a Black Friday calculator, where you can plug in the type of promotion, the original price and the discount. From there, the calculator will tell you if the deal is worth considering.

3. Strategically abandon your cart

When you’re shopping online and not finding any discounts, it may help to close out of your browser without buying anything and wait a few hours. In other words, abandon your cart.

In an hour, two hours, or sometimes 24 hours, you may get an email from the store with a subject line like: “We noticed you left a few things in your cart. Here’s a 10% off coupon on us to help you check out.” Skirboll calls this a “sneaky” trick to save money, but it works well with retailers where you frequently shop. Keep in mind that you need to be logged in for this to work.

When it comes to using the “abandon your cart” approach during Black Friday and Cyber Monday sales, make sure that you keep track of when a promotion period ends. If you haven’t received any additional coupons via email and the sale is about to end, you may want to check out other stores or simply move forward with the sale price you already have.

4. Download apps and browser extensions

If you’re looking to automate your Black Friday and Cyber Monday experience a bit this year, consider downloading some apps for your smartphone and browser extensions that plug into your internet browser and alert you to cheaper prices and deals.

5. Shop after the sale days end

Only about a third of Americans plan to shop on Black Friday, according to PwC’s report. In fact, over half say they will wait until the week after Black Friday to complete their holiday shopping.

You may be able to find better deals on certain items after Black Friday and Cyber Monday end. For example, Skirboll recommends shoppers avoid buying any fitness equipment or linens until January, since that’s the time when those products tend to have bigger sales.

3 Signals on Cross-border E-commerce Seen from the CIIE

On November 5, the second China International Import Expo (CIIE) opened in Shanghai. According to the data, more than 3000 enterprises from more than 150 countries and regions participated in the exhibition, and the number of participating countries and enterprises exceeded the first one. Meanwhile, T-Mall Global, Jingdong Global, VipShop International, Koala Haigou, Suning Global Outsourcing, Beibei, Yunji, Meidun Mom and other cross-border importer and e-commerce platforms have appeared in the Expo.

According to the monitoring of e-commerce large database, in 2018, the transaction scale of import cross-border e-commerce industry reached 1900 billion yuan (including B2B, B2C, C2C and o2o modes), an increases of 26.66% year on year. Since 2001, the transaction scale of import cross-border e-commerce industry has maintained continuous growth.

Release positive signals for cross-border e-commerce

The second China international cross-border e-commerce development summit, and the Cross-border E-commerce promotion trade development summit will be held during the Expo. Cross-border e-commerce has become a powerful growth point for the development of China’s foreign trade. With the introduction of the e-commerce law and new policies on cross-border e-commerce, the gradually expanded scope of application of import policies, and the continuous increase of domestic demand, cross-border e-commerce will usher in a new round of quality improvement and upgrading.

Editor of Chinadivision found, at least 3 signals can be seen from the summits.

Signal 1: many international brands take Chinese cross-border e-commerce enterprises as a bridge to enter China, strengthen international resource cooperation, and give play to the advantages of local industrial clusters.

Signal 2: domestic cross-border e-commerce platforms seek new opportunities for cooperation, promote transnational cooperation and bring more trade opportunities.

Signal 3: accelerate the development of cross-border import market to meet diversified consumer demand.

Share Your Amazon Listings on Social Media to Promote and Sell More Products

The average person spends nearly two hours per day on social media platforms. Given this popularity, sharing your Amazon listings on social media through your business’ accounts is a powerful way of getting your products in front of more buyers.

Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Here are a few ideas:

  • Use a social media promo code. Merchants with a Professional Selling account on Amazon can create a promotion link to share through social media about a discount they’re offering on the listing. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. For more assistance, check out this guide.
  • Share content that includes your listing link. Posting an informative, helpful blog post or video that includes a link to your Amazon listing, such as a How-to video or list post, is a great way to indirectly promote your products through social media.
  • Host a contest or giveaway. Announce through your social media accounts that any user who posts your Amazon listing in their bio will be entered for a chance to win a prize. This reward will motivate users to share your listing and spread the word about your Amazon products.

By creating social media content that is exciting and relevant, you can promote your Amazon listings through social media in a way that feels natural rather than invasive.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

The Importance of Keeping Update of Your Blog Content

Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.

content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.

Summary of 2018: Only When the Tide Recedes Can We Know Who is Swimming Naked

Although cross-border e-commerce is still very hot, volume is growing, platforms, sellers, third-party service providers are also constantly chasing industry opportunities, but in the past 2018, cross-border e-commerce is not so good.

From the macro environment: complex

Increase in entrants and intensify competition: With the increase of participants, cross-border e-commerce is experiencing a change from “Blue Sea” to “Red Sea”. Traditional foreign trade has transformed into cross-border e-commerce, and a large number of domestic Taobao and Tianmao sellers have entered the cross-border e-commerce industry. Sellers in India and other Southeast Asian countries have sprung up, and competition has intensified dramatically. The result is that the flow and resources are inclined to big sellers and high-quality sellers, which also means the crisis of small and medium sellers.

Unpredictable international trade environment : the outbreak of the Sino-US trade war also makes the world trade situation become ups and downs in a sudden, which is full of uncertainty.  Although it does not have a great impact on cross-border e-commerce, sellers are more or less feeling a little down. The cruel thing is that the United States announced the withdrawal of the Universal Postal Union process, which directly results in higher postage charges and higher operating costs of cross-border e-commerce.

As can be seen from the earnings of cross-border e-commerce head sellers, 2018 may be profitable, but all the money is in the warehouse. A large inventory backlog occupies a large amount of fund liquidity.

In 2019, cross-border e-commerce vendors will still face many challenges.  Externally, we should expand new markets and increase revenue. Competition between Europe and the United States and other markets has become more intense. It is better to open up a new market than to compete in the US and Europe. In fact, last year Amazon announced the opening of India and Middle East is a new signal to Chinese sellers.

Internally, refined and branded operation. Fine operation will become the mainstream, abandoning the rough operation in the past, such as following the trend to selling goods, to achieve intensive farming, it is worth mentioning that the use of big data will become a sharp tool for sellers to improve the fine operation. At the same time, the deterioration of seller’s price competitive advantage, the reduction of operation and logistics costs, the improvement of operation efficiency, service level, and the realization of healthy capital flow will become the direction of seller’s attention. A certain scale of sellers can timely branding.

But we’re still moving forward. ChinaDivision had just finished its annual meeting over the last week, In review of last year, CNstorm Group, the holding company records a new sales volume, way more than any years in the past.

Let’s hope for the best, but don’t forget, prepare for the worst. New journey, we are ready!

 

CIIE Logistics Channels Boosts Cross-border E-commerce Benefits

At a press conference on “Promoting Consumption Upgrading Through E-Commerce Import” held during the first CIIE (China International Import Expo), Qian FangLi, director of the department of e-commerce and informatization of the ministry of commerce, said: ” we will adhere to the principle of encouraging innovation, inclusiveness and prudence, optimize and improve regulatory measures in accordance with the overall approach of ‘temporary supervision of personal belongings’, while ensuring the overall stability of regulatory arrangements.”  

On the whole, this is a good news for both import and export cross-border Ecommerce. Statistics from the UN Conference on Trade and Development shows that the proportion of China’s global trade in services rose from 11.42% to 15.59% from 2005 to 2016.

After joining the World Trade Organization, China’s services trade has grew rapidly. The total volume of imports and exports of the country’s services trade increased from $67.4 billion to about $696 billion from 2001 to 2017, achieving more than 10 times of growth.

“If Chinese companies want to further participate in the international division of labor and cooperation and enhance their status in the global value chain, then developing services is indispensable,” said Zhao Liqiang, global partner of Bain & Company.

We believes that the advantages of Chinese products in terms of quality and scale have made them very popular all over the world, especially in Southeast Asia. With the support of the Belt and Road Initiative, consumers will also further help Chinese sellers to explore overseas markets more efficiently.

Want more business opportunities? Now visit Chinadivision.com, discuss with our professional order fulfillment specialist about your specific projects and we’ll treat you as members of our family, with reliable cost-effective service and support.