How to Choose Effective Keyword for Search Engines

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

It is best to use simple, everyday language that searchers are likely to type in. As a general rule, you should include multiple uses of each keyword phrase, enough to be prominent on the page without forcing your keywords into your content. You want it to mention each keyword a couple of times while making sure that it still sounds natural. Additionally, you should avoid using only general phrases; be sure to include detailed descriptive words as well. If your keywords are too general, they are likely to be up against too much competition from others targeting the same keywords. However, if your keywords are too specific, fewer people search for those terms, resulting in fewer potential visitors. It’s a balancing act, and the rules aren’t hard and fast. You need to find the right mix for your site by finding the keywords that bring traffic that actually converts — in other words, you want to put out the bait that brings in the right catch.

When putting keywords in the content of your site, make sure the words surrounding them are also good, searchable keywords. For example, if your business dealt with product from China, you might use keyword phrases like this:

best product from China

information for best product

service, price, and shipment for classic China’s products

China’s best products

Improve Internal Linking with Popular Content

Once you have identified the Landing pages (where people entered your website from search) and the exit pages (where they left off after interacting with your page), it is time to improve internal linking and your overall on-page website optimization.

This is vital because when you implement the right on-page optimization tactics, it can increase your search traffic and rankings. This will also prevent your pages from leaking, which causes people to leave too early because they can’t find what they are looking for easily (assuming you even have the right content).

Peradventure your homepage is receiving the most traffic, then it makes sense to link to your internal pages. That way, when you get a trusted link to the homepage, some of the link juice or value of that link is transferred to the internal pages.

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Next, select the primary Goal you would like to view and analyze. And you will see the previous pages the website visitors interacted with before accomplishing this Goal on your page. That is the page they spent more time interacting with before conversion.

From the insights gleaned from Analytics, we understand that these pages are converting most visitors on your website. It is now your job to funnel these pages and others that you have discovered during this process.

Make no mistakes about it – internal linking increases the backlink earning potential of your best pages.

As a rule of thumb, every time you publish new content, link to your top-ranking pages so visitors can discover them easily. Search engine crawlers also follow links on the page. More importantly, Moz did a study and found that links from fresh pages and fresh websites pass fresh juice that Google likes.

What Can You Look for in a Fulfillment Warehouse

Whether you own an eCommerce operation or run franchises, you’ll be responsible for shipping orders to the right destination. That’s easier said than done most days. Your team has to take care of packaging and branding, all while executing a complete distribution strategy. 

Partnering with a fulfillment professional can help streamline all these efforts, but not all warehousing companies are created equal. 

Make sure you do your homework before signing a service contract with just any fulfillment partner. Here’s what you need to pay attention to:

Services Provided

The first thing to do is to make sure your potential partner can actually handle all the things your store requires. Most fulfillment companies offer a basic set of solutions (warehousing, order fulfillment, and shipping), but the best professionals are those who go the extra mile. Work with a fulfillment company that also provides printing and branding support. The right partner can easily adapt to any obstacle that interferes with the goals of your fulfillment strategy. 

Pricing

An affordable service doesn’t mean settling for a cheap fix. You want to work with a professional who provides honest and quality work, but when it comes to pricing, it’s best to hire a firm that won’t break the bank. Ask for quotes and get details about service fees and financing options. Study each offer carefully and keep your eyes peeled for hidden costs. Give each company an idea of your budget so they can tailor a solution to your finances.

Location

The closer the facility is to your customers, the shorter the distance your goods have to travel. Look for a fulfillment center that is centrally located in a high-traffic area. This can help shrink the delivery and get orders fulfilled much faster. If you own a business that ships products across the nation or on a global scale, you’ll want to partner with a fulfillment company that has multiple warehouse units. 

Availability

Customer service is one of the most important things when cultivating a working relationship. If you run an eCommerce store, you’ll need to provide around-the-clock customer support in case something goes wrong with a customer’s order. The same goes for fulfillment companies. Find out how to get in touch with your partners and when they’re most accessible. The best companies to work with are those with emergency response hotlines. This ensures that someone is always available to help in case something disrupts your distribution. 

Shipping Specialties 

Working with a larger fulfillment center introduces you to special shipping rates, which can help you save a fortune on all distribution efforts. Lower shipping prices leads to more products stocked and more money to set aside for other areas of the business. In addition, you’ll want to collaborate with a company that has a reputation for meeting deadlines, while delivering products in a quality fashion.

Branding Options

It’s one thing to ship your products to a physical location, but if you don’t have a brand that resonates with people, then good luck making a sale. A third-party fulfillment (3PL) provider should lend a hand in your branding efforts. The best partners can print custom labels. Do your research and find a partner that can deliver authentic packaging on a variety of materials. 

ChinaDivision’s Smarter 3PL improves ecommerce fulfillment

Retail has never been more competitive and complex. Ecommerce needs to be viewed in concert with all your retail strategies: brick and mortar, third party marketplaces like Amazon, and your own online store. ChinaDivision’s experience as an omni-channel provider means we understand the entire retail landscape, making us uniquely qualified to help you manage the challenges of selling across all retail platforms. ChinaDivision helps you navigate the complexities that are unique to ecommerce. Let our experienced team help design a Direct-to-Consumer solution that is right for your brand.

Our distribution centers are integrated with customized warehouse management systems, radio frequency handheld scanning, and labor management systems that allow us to manage all warehouse operations in the most efficient and cost-effective manner possible.

We seamlessly integrate order processing, inventory and shipping data with all ecommerce platforms, ensuring fulfillment speed and data accuracy. Timely access to all your data with powerful, customized reporting tools ensures you receive business intelligence that informs strategy and decision making.

The Importance of Keeping Update of Your Blog Content

Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.

content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.

Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

Is dropshipping really so profitable

As a business entity you need to rely on third party to fulfill the order. That’s the biggest challenge with dropshipping. It’s extremely difficult for find the right drop shipping vendor/ partner for your establishment.

First thing when you plan to start dropshipping you need to fathom the idea that the success purely depends on your online strategies. It’s not an easy task to compete with every brand that tries to dominates the search engine and still trium in terms of getting a higher visibility. You need to have a fair idea of who to target and which target market to penetrate.

If it’s a new website then it becomes a bit hard to compete with the well established brands in terms of branded keywords. I didn’t said its impossible. It’s just that you need to come up with a good SEO strategy to outsmart the competitors. I most cases the people tend to give up with in the first fe months. Let me remind you ROME is NOT build IN a DAY. You can only succeed if you put your heart and soul to it. You need to follow the best standard set in the industry.

Besides, we still want you to know and can make your own decision:

Advantages of Dropshipping

  • No need to maintain a big team
  • Can start with the least investment
  • Don’t have to muddle with inventory management
  • Sell a product and then earn the commision/ profit margin
  • The hard work you put into SEO will be a long term investment
  • Can scale up at anytime and convert the online store into an exclusive store.
  • Can list multiple products on the same platform and give the user an opportunity to select the best.
  • Cans start at any time (only hassle is to find the right dropshipper, and agree on the profit margin.

Disadvantages of Dropshipping

  • Digital marketing will consume a good amount of resource
  • If not monitored and managed, the business model will create confusion among customers
  • You will be the sole point of contact when comes o the product, since the customer placed the order on your platform.

Why You Need a Third-Party Fulfillment for Your eBay Store

There are many benefits to outsourcing your eBay fulfillment. Here are just a few.Save Time In an ideal world, you would ship each item you sell on eBay as soon as the sale is complete. In the real world, a million things can get in the way. The baby needed to go to the doctor or your water heater broke. Perhaps you got hit with the latest virus and couldn’t drag yourself out of bed. When you use a fulfillment center, you eliminate the unexpected delays that come when life gets in the way. Your orders will ship without interruption while you find out if the baby swallowed a penny. When you hand off your fulfillment to the professionals, your business will run more efficiently.
Faster and Less Expensive ShippingA centrally-located fulfillment center can get your packages to most people in the US in two days or less. In addition, since fulfillment centers are bulk shippers, they can often negotiate lower shipping rates. Your eBay fulfillment provider could pass on those savings to you. More accurate picking and packing can lead to fewer returns. Returns cost you money, so that’s more savings. Boost Seller RatingOne easy way for eBay sellers to earn negative feedback is slow shipping. Your eBay fulfillment center can help you communicate with buyers about shipping times. This is a great way to manage expectations and keep them updated on unexpected delays. It’s even better if their order arrives quickly with no extra hassles. A fulfillment warehouse can make all of that happen.The employees at 3PL providers pick and pack shipments all day, every day. Fulfillment warehouses have systems in place to ensure accuracy. Your customer’s order can go out the day after your customer makes the purchase (and many times the same day)
Lower Return RatesA generous return policy is a must for online sales. In fact, 40% of online shoppers report buying multiple products with a plan to return some of them.Statistics on eCommerce return rates vary widely. One surve