The Best Ways to Increase Conversions on Your Website

Here we have put together a few bullet-proof tactics to win more customers today.

  • Social proof

The most powerful weapon of conversion rate optimization is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

  1. Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
  2. Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
  3. Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
  4. Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
  5. Gather reviews and display them on your website for added trust.
  • Social Media

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action like hitting the buy, click, sign up, or call button. Best way to do that?

  • Irresistible great content

Great copy sells. First, personalize your message according to the target audience’s needs and demographics.

What exactly can you personalize on your site? A whole lot.

Show relevant testimonials and testimonials. Make your opt-in forms appropriate to what a user is doing on your website at the moment. Write customer-focused copy. Post valuable blog articles to keep your prospects coming back for the new insights.

  • A/B tests

Reduce risks that come with making guesses about your conversion rate with the help of A/B tests. Thus, you will turn more visitors into leads and customers. For instance, being unable to decide which website layout brings more customers, you can run an A/B test to determine which one works better.

How to Choose Effective Keyword for Search Engines

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

It is best to use simple, everyday language that searchers are likely to type in. As a general rule, you should include multiple uses of each keyword phrase, enough to be prominent on the page without forcing your keywords into your content. You want it to mention each keyword a couple of times while making sure that it still sounds natural. Additionally, you should avoid using only general phrases; be sure to include detailed descriptive words as well. If your keywords are too general, they are likely to be up against too much competition from others targeting the same keywords. However, if your keywords are too specific, fewer people search for those terms, resulting in fewer potential visitors. It’s a balancing act, and the rules aren’t hard and fast. You need to find the right mix for your site by finding the keywords that bring traffic that actually converts — in other words, you want to put out the bait that brings in the right catch.

When putting keywords in the content of your site, make sure the words surrounding them are also good, searchable keywords. For example, if your business dealt with product from China, you might use keyword phrases like this:

best product from China

information for best product

service, price, and shipment for classic China’s products

China’s best products

How to Reduce the Outrageous Shipping Costs of Big Item

Shipping is part of running most business where selling of physical products are involved. In order to lower these outside costs, you have a few options to try and lower them (if you can).

Negotiate with your supplier on the product and/or shipping. If you can show them the cost of shipping is becoming prohibitive for you to do business with them, they may lower the product price OR they may have better relationships with carriers which they can leverage to get you better shipping rates.
If coming from China, ask your supplier to ship the product to you. Many of these large companies in China (and other parts), ship huge amounts and thus get extremely competitive shipping rates. Instead of setting up your own shipping, let them do it.
Use a shipping broker, either one from China or your country. They ship large volumes and get extremely competitive shipping rates. Most business owners think they can negotiate better rates, but if you don’t have big volumes, especially when starting, you will never enjoy low rates.
Use a freight forwarder, who consolidate multiple shipments into one and ship in bulk which lowers the rate for every businesses product on that shipment. Again, they like the brokers, have terrific relationships with carriers and enjoy much lower rates.
Buy more and ship in volume, which will lower the shipping cost per item shipped. If you buy 30 chairs as opposed to 10, the cost to ship per items is naturally lower when you ship a higher number.
Gang up with other businesses who ship from the same source or supplier and ship together and split the costs.
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Creating Content to Win with Google and Your Customers

Content will be at the heart of everything you do on your website and beyond. What’s your core brand message? What do you want to stand for? What do you want to be known for? What do you want to write about, talk about, engage people on? What parts of your personal story are relevant here?

Of course, these questions represent only one side of the coin. The most effective content for you to create will sit in the sweet spot between what you as a brand want to talk about and what your customers are looking for. Publishing relevant and engaging content that meets customer needs will help you to rank highly in Google results and become a go-to resource for your target audience.

To find out what your customers want, you can use tools like Google Keyword Planner to review their search queries, you can find studies online, and sometimes you can simply talk to them! Find ways to answer their questions, solving their problems with your content. Can you write ‘how-to’ articles or step-by-step guides? Can you share your own personal experiences? Is there a ‘behind-the-scenes’ angle that can add interest? Creating different types of content, from broader lifestyle themes down to the detailed product information, will ensure that you have plenty to talk about on your site and on your social networks.

Choosing the best social media channels

It’s easy to be tempted by the newest shiny thing, and to want to be present anywhere, but spreading yourself too thin is a recipe for being completely ineffective. Choose 2-3 key platforms where you will focus your energy and activity.

The platforms you choose will depend on a few things, including your target audience and where they hang out – e.g. you might choose to be on Snapchat and Instagram for a Millennial target – and the type of content you are creating – e.g. if you create a lot of video then YouTube might be a good platform, if you’re confident being spontaneous and articulate on camera you might publish on Facebook live or on Periscope, if your business is in food and you can take a lot of beautiful images you might consider Instagram and Pinterest. If you’re really not sure, then Facebook is usually a good place to start – almost everyone is on Facebook!

Once you’ve chosen your 2-3 networks, you want to first of all set them up beautifully, creating cover images and profile pictures in the correct dimensions, filling in all the information fields, and so on; then you’ll want to create a publishing calendar whereby you stick to a schedule of posting regularly and consistently. Remember that it’s not just about marketing your product, social media is a two-way conversation with your potential or existing customers and you need to engage them on broader content themes with a more general lifestyle approach.