How to Transition From Crowdfunding Campaign to Ecommerce?

Your project has market validation, customers, and funding (coming soon)—the three essential elements of any successful brand. One of the logical paths to follow now is to move forward with your project and create your own e-commerce brand.

Here are four tips for turning your crowdfunding campaign into e-commerce.

1. Build your website

In fact, we recommend that you create a website for your brand and products during or before your campaign, even if you may not be ready to sell products on your website after the event is over.

Your crowdfunding campaign page can be seen as a way to drive traffic to a platform that you can own and control during and after the campaign. Besides, creating a website before launching an e-commerce store will make the transition from crowdfunding to e-commerce smoother.

2. Choose an e-commerce platform

After setting up your website, you need to add an e-commerce platform to start selling. An e-commerce platform is a kind of software through which online companies can manage their e-commerce sales and operations.

E-commerce platforms such as Shopify, WooCommerce, etc., can simplify the online sales process and are an essential part of many e-commerce strategies, especially for first-time sellers.

Using it with an e-commerce platform that integrates a third-party logistics (3PL) provider can help automate your order fulfillment process, allowing you to focus on bigger and better plans without having to pay attention to the details of transportation.

3. Establish a partnership as early as possible

We recommend establishing a partnership during the crowdfunding process, which can help you promote your products.

For example, find an accountant who works well with you and understands your business model. He/she can not only help you set the right goals for your campaign but also help you keep your business stable when you open an e-commerce store.

Also, finding the right fulfillment provider in the crowdfunding campaign will ensure that you successfully set up supporter rewards and the shipping of orders from the e-commerce store.

The implementation of e-commerce and crowdfunding may be different or more complex, so it is essential to choose an implementation provider that can simplify your business processes.

Excellent 3PL, it has the following functions:

  • Integration with major e-commerce platforms
  • Ship in two days
  • Distributed inventory
  • Inventory management tools
  • there are more!

The above features ensure that you successfully implement your campaign and ensure that you successfully enter e-commerce.

4. Keep in touch

If your crowdfunding campaign goes well, your supporters will become the biggest fans and most loyal customers.

Expanding your customer base is essential, but don’t forget where to start! Your community of supporters can help spread information about your online store and recommend your products to friends and family. In exchange, offer discounts or referral rewards to your supporters.

In conclusion

Remember, your crowdfunding campaign may be just the beginning, and these tips can prepare you for the next stage of e-commerce success.

Crowdfunding eMail Marketing:Strategies Make Your Campaign Successful

How to make your crowdfunding campaign successful? What method is the most effective? The answer is obvious. Send emails to the right people at the right time.

This is a real and effective strategy tested in many crowdfunding projects. A survey found that the conversion rate of email is 34% higher than other outreach activities.

So why is crowdfunding email marketing effective? Because it is more personalized, highly targeted, and easy to track and replicate.

What Crowdfunding eMail Marketing Strategies Make Your Campaign ALIVE

Who Is the “Right One” You Should Email?

The recommended strategy is to divide your email contacts into three main categories. Personal networks, potential early supporters, and strangers. Then, use a different strategy for each mailing list.


Personal network

This list usually contains friends, family members, and committee members who are very enthusiastic about your project. Please note that to make the project progress more smoothly, please obtain 30% of the target funding within 48 hours after the project launched.

This is a vote of confidence for other supporters; just crossing your inner circle, you are more likely to raise the remaining 70% from a wider audience.

Now that you know these people, it is not difficult to collect and organize their lists. When sending emails to this group, personalize the content of the emails as much as possible. They will be grateful when you send more personal support requests because they may know you personally.

Early supporter list

In addition to your personal network, you also need to make a list of early supporters. This is a larger team composed of everyone else who may be interested, so there is a good chance that your project can be supported.

Stranger list

Reaching out to people you already know and getting early support from the committee’s contacts is a great way to get your campaign started.

But these are not enough. It would be best if you used more channels to promote your crowdfunding project to get support. Get more donations from strangers.


When Is the “Right Time” You Should Email?

The timing of the email is critical for your crowdfunding email. When the release date approaches, you should plan to send four emails. This will help to have the most significant impact immediately after the launch and reach the fundraising goal as soon as possible.

1. One week before

Sending an email at this time will let your audience know that your crowdfunding plan will be launched soon and is eligible for secret sharing. They can share the landing page with friends, including links to social media and pre-written messages (embedded “click to share”) to promote social sharing.

2. Three days before

Share the details of your special offer. For anyone who contributed within the first 48 hours, we recommend giving a discount. Many different early discounts or similar privileges to attract more mail receivers.

3. Launch day

Notify your mailing list, the event is still activated, and they can claim their allowance for a limited time. Make sure to use call-to-action buttons (Contribute Now! Pre-Order, etc.) above and in the middle of the email, including product images.

4. Two weeks later

Send this email to everyone on this list who hasn’t donated yet, and provide them with the last special offer (although not as good as the original offer) to convince them. Check the list of contributors to avoid sending them emails.

How ChinaDivision Helps Crowdfunding Campaigns

ChinaDivision has a lot of crowdfunding experience, and we have helped many startups run successful crowdfunding campaigns.

Our platform integrates Kickstarter directly to help you run and fulfill your crowdfunding campaign by offering you the best advice and the most affordable shipping solutions. We can help you plan your fulfillment costs and send rewards to your backers wherever they are.