What factors need to be considered in the choice of warehousing outsourcing?

Nowadays, many e-commerce sellers prefer order fulfillment center, but what factors need to be considered when choosing your new warehousing partner? Here we have listed some major factors for your reference.

  • Charging Standard

The charge standard of fulfillment center can be divided into two categories:

The first category is to carry out the charging standard according to the actual operation volume (warehouse receiving, delivery, storage, return, etc.). And the other type is based on the cost of resource consumption and development contract (the total area of the application warehouse, the total number of staff, equipment depreciation, consumables, etc.)

  • Process Control and Management Data

It is necessary to carefully investigate the process optimization documents of your potential warehousing partner to evaluate its standardization and work ability. For example, you can obtain a general idea of them through website visiting. You can also pretend to be a new customer to test them. Generally speaking, the will show you some files about their enterprise profile and fulfillment performance, which cover their process control and management methods.

  • Execution Capabilities

In addition to the marketing plan, the execution ability is also a very critical part. It is necessary to fully grasp the work flow of third-party warehouse and outsourcing enterprises, especially the steps at the level of purchase, marketing, accounting supervision, etc. A qualified warehouse should work out the practical plan.

  • Humanized Marketing Plan

Customized business planning of a Chinese order fulfillment center is an indelible aid. You can evaluate its professional skills and value according to their marketing plan. Furthermore, a fulfillment center with strong market sensitivity will create a more valuable plan, which means they can provide more benefits for you.

In a nutshell, China fulfillment services is appreciated by more and more e-commerce companies, especially the Amazon and Shopify seller. Therefore, detailed investigation is a wise choice for everybody who wants to find an ideal expert of drop shipping, packing, china sourcing, third party logistics, etc.

The Best Ways to Increase Conversions on Your Website

Here we have put together a few bullet-proof tactics to win more customers today.

  • Social proof

The most powerful weapon of conversion rate optimization is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

  1. Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
  2. Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
  3. Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
  4. Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
  5. Gather reviews and display them on your website for added trust.
  • Social Media

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action like hitting the buy, click, sign up, or call button. Best way to do that?

  • Irresistible great content

Great copy sells. First, personalize your message according to the target audience’s needs and demographics.

What exactly can you personalize on your site? A whole lot.

Show relevant testimonials and testimonials. Make your opt-in forms appropriate to what a user is doing on your website at the moment. Write customer-focused copy. Post valuable blog articles to keep your prospects coming back for the new insights.

  • A/B tests

Reduce risks that come with making guesses about your conversion rate with the help of A/B tests. Thus, you will turn more visitors into leads and customers. For instance, being unable to decide which website layout brings more customers, you can run an A/B test to determine which one works better.

How to Choose Effective Keyword for Search Engines

Search engine users find what they are looking for by searching for specific keywords or keyword phrases and choosing the most relevant result. You want your site to have as many opportunities to be included in those search results as possible. In other words, you should try to use every keyword phrase that you think someone might search for in order to find your site.

It is best to use simple, everyday language that searchers are likely to type in. As a general rule, you should include multiple uses of each keyword phrase, enough to be prominent on the page without forcing your keywords into your content. You want it to mention each keyword a couple of times while making sure that it still sounds natural. Additionally, you should avoid using only general phrases; be sure to include detailed descriptive words as well. If your keywords are too general, they are likely to be up against too much competition from others targeting the same keywords. However, if your keywords are too specific, fewer people search for those terms, resulting in fewer potential visitors. It’s a balancing act, and the rules aren’t hard and fast. You need to find the right mix for your site by finding the keywords that bring traffic that actually converts — in other words, you want to put out the bait that brings in the right catch.

When putting keywords in the content of your site, make sure the words surrounding them are also good, searchable keywords. For example, if your business dealt with product from China, you might use keyword phrases like this:

best product from China

information for best product

service, price, and shipment for classic China’s products

China’s best products

How To Get Traffic for Your Web Store

Want to eliminate the need to pay for costly marketing and advertising materials? Get more free high-quality traffic for your online shopping site using any of these methods. Selling products and services online needs traffic combination of quality and quantity.

1,Advertise and submit your website to social media, online directories, blogs, and search engines to bring more traffic to your website. This is an excellent way to increase viewership and leads.,
2,Get started on content marketing. Create articles that are fun, creative and personalized. The best way to entice your readers to another level is to add infographics and images. Images are also effective in getting people interested in your brand.
3,Pay attention to SEO. The rules are simple to find the right keywords your website will use. Always think about words that have low competition. Never go for the high competition keywords. Consider the length and how it is being used in the content. Optimize your page, use breadcrumbs, do internal and backlinks.,
4,Don’t forget to start a list for your email campaigns. Create email campaigns that are relevant and original. So your readers will come back for more. Even though email marketing is traditional, they are powerful and have the potential to increase your traffic.
5,Analyze the traffic coming in and out of your website. Every aspect of your websites like the pages, comments, and content engages your customers in different ways. Optimizing your pages including your comments helps your website rank better on search engines.
6,Use video in your email marketing and content. Hold your audience attention creating unique and fun videos that go well with your brand.

Good Advise for e-Commerce Importers

1: Be organized.
This doesn’t just pertain to paperwork, but all of your importing issues. It is important that you schedule deliveries with enough time to be able to not only receive your inventory, but also get it out of the way for the next delivery. Truckers will typically give you 2 hours or even less to unload, but then you must pay for the additional hours. If you organize deliveries from the port properly, then you won’t have truckers charging you time for them to wait.

2: Dimension and weight accuracy.
Be very accurate on your dimensions and weight when importing products, especially if you ship LCL (Less than Container Load). International Freight Forwarders plan their loading of the containers based on these numbers. If you misquote, or “guesstimate”, you are likely to throw off the numbers for the carrier, causing them undue strain. As most things are floor loaded (meaning no pallets) when shipped overseas, every measurable square inch is used. If your numbers are incorrect by more than a percentage or two, you could find your shipment delayed until the forwarder decides to ship another container that will accommodate your shipment.

3: Incorporate all costs when comparing prices.
If you have three people working to make sure shipments are coming in, and you are comparing the rates of companies who provide shipping against those who provide shipping and logistical services, analyze if outsourcing will alleviate your in-house costs, ultimately increasing productivity. While the provider of both services may have a higher quote than the others, ask yourself if the value added is going to help your business with importing products in the long run.

4: Check the availability of your freight service providers.
Are you able to get in touch with your freight forwarder when things go wrong? Will your freight forwarder contact you before you find out from your client? How does your freight forwarder stay in touch with the truckers to find out current situations? These are questions to ask prior to signing on with any freight forwarder. You don’t want to have to hunt them down if a shipment is delayed. The same goes for customs brokers. Most will contact you straight away if the proper documents are not filed, but did they divulge all the necessary documents that you will need?

5: Make sure to be very clear about your product.
Origin, material and destination are important pieces of information when it comes to clearing customs. When deciding on the proper service provider(s), make sure they understand everything about your product, any tests that have been conducted to appease other government entities (FDA, CPSC, EPA, etc) and all documentation that will be required. If you have been vague about importing products that require specific knowledge, you are likely to encounter unexpected fees from your broker/freight forwarder.

6: Obtain a “Customs ruling”
If you have a new product that you sourced in another country, and you are unsure which tariff it falls under, you can typically send it to a customs broker who will get you a ruling number. Then, each time you file, you can use that same ruling number for that specific product.

7: Know the product you are importing.
Know how the country you’re shipping to classifies your product. For example, a bed for dogs can be considered a pet accessory in one country and a bed in another. Different countries have different rules and fees, so find out what they are before you begin importing products.

8: Speak to a customs attorney.
If you are new to importing products, you can avoid a lot of hassles by speaking to a customs attorney prior to starting your importing business. Make sure what you have sourced is from a reputable manufacturer and find out all necessary implications of your product. Also, check to make sure if it is subject to the various consumer entities. Getting everything in order will help the process go that much smoother.

The Importance of Keeping Update of Your Blog Content

Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.

content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.

Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

How to Reduce the Outrageous Shipping Costs of Big Item

Shipping is part of running most business where selling of physical products are involved. In order to lower these outside costs, you have a few options to try and lower them (if you can).

Negotiate with your supplier on the product and/or shipping. If you can show them the cost of shipping is becoming prohibitive for you to do business with them, they may lower the product price OR they may have better relationships with carriers which they can leverage to get you better shipping rates.
If coming from China, ask your supplier to ship the product to you. Many of these large companies in China (and other parts), ship huge amounts and thus get extremely competitive shipping rates. Instead of setting up your own shipping, let them do it.
Use a shipping broker, either one from China or your country. They ship large volumes and get extremely competitive shipping rates. Most business owners think they can negotiate better rates, but if you don’t have big volumes, especially when starting, you will never enjoy low rates.
Use a freight forwarder, who consolidate multiple shipments into one and ship in bulk which lowers the rate for every businesses product on that shipment. Again, they like the brokers, have terrific relationships with carriers and enjoy much lower rates.
Buy more and ship in volume, which will lower the shipping cost per item shipped. If you buy 30 chairs as opposed to 10, the cost to ship per items is naturally lower when you ship a higher number.
Gang up with other businesses who ship from the same source or supplier and ship together and split the costs.
Use ChinaDivisiohttps://www.chinadivision.com your professional B2B order fulfillment and logistics service provider. You can trust us!