Crowdfunding eMail Marketing:Strategies Make Your Campaign Successful

How to make your crowdfunding campaign successful? What method is the most effective? The answer is obvious. Send emails to the right people at the right time.

This is a real and effective strategy tested in many crowdfunding projects. A survey found that the conversion rate of email is 34% higher than other outreach activities.

So why is crowdfunding email marketing effective? Because it is more personalized, highly targeted, and easy to track and replicate.

What Crowdfunding eMail Marketing Strategies Make Your Campaign ALIVE

Who Is the “Right One” You Should Email?

The recommended strategy is to divide your email contacts into three main categories. Personal networks, potential early supporters, and strangers. Then, use a different strategy for each mailing list.

Crowdfunding-eMail-Marketing-Strategies丨ChinaDivision
Crowdfunding-eMail-Marketing-Strategies丨ChinaDivision

Personal network

This list usually contains friends, family members, and committee members who are very enthusiastic about your project. Please note that to make the project progress more smoothly, please obtain 30% of the target funding within 48 hours after the project launched.

This is a vote of confidence for other supporters; just crossing your inner circle, you are more likely to raise the remaining 70% from a wider audience.

Now that you know these people, it is not difficult to collect and organize their lists. When sending emails to this group, personalize the content of the emails as much as possible. They will be grateful when you send more personal support requests because they may know you personally.

Early supporter list

In addition to your personal network, you also need to make a list of early supporters. This is a larger team composed of everyone else who may be interested, so there is a good chance that your project can be supported.

Stranger list

Reaching out to people you already know and getting early support from the committee’s contacts is a great way to get your campaign started.

But these are not enough. It would be best if you used more channels to promote your crowdfunding project to get support. Get more donations from strangers.

Email-Marketing丨ChinaDivision丨jmexclusives
Email-Marketing丨ChinaDivision丨jmexclusives

When Is the “Right Time” You Should Email?

The timing of the email is critical for your crowdfunding email. When the release date approaches, you should plan to send four emails. This will help to have the most significant impact immediately after the launch and reach the fundraising goal as soon as possible.

1. One week before

Sending an email at this time will let your audience know that your crowdfunding plan will be launched soon and is eligible for secret sharing. They can share the landing page with friends, including links to social media and pre-written messages (embedded “click to share”) to promote social sharing.

2. Three days before

Share the details of your special offer. For anyone who contributed within the first 48 hours, we recommend giving a discount. Many different early discounts or similar privileges to attract more mail receivers.

3. Launch day

Notify your mailing list, the event is still activated, and they can claim their allowance for a limited time. Make sure to use call-to-action buttons (Contribute Now! Pre-Order, etc.) above and in the middle of the email, including product images.

4. Two weeks later

Send this email to everyone on this list who hasn’t donated yet, and provide them with the last special offer (although not as good as the original offer) to convince them. Check the list of contributors to avoid sending them emails.

How ChinaDivision Helps Crowdfunding Campaigns

ChinaDivision has a lot of crowdfunding experience, and we have helped many startups run successful crowdfunding campaigns.

Our platform integrates Kickstarter directly to help you run and fulfill your crowdfunding campaign by offering you the best advice and the most affordable shipping solutions. We can help you plan your fulfillment costs and send rewards to your backers wherever they are.

How Chinadivision Help Your Crowdfunding Fulfillment?

What is Crowdfunding Fulfillment?

Crowdfunding fulfillment refers to inventory management, pick and pack, packaging, and product shipment funded online. Crowdfunding projects face more different unique challenges than traditional retail projects.

A perfect crowdfunding project usually requires immediate mass selection, fast packaging, and timely delivery of rewards.

Many successful crowdfunding campaigns forget to consider the cost of storage and reward realization, and these costs account for about 20% of the project cost on average. For crowdfunding projects, it is important to budget and plan rewards storage and fulfillment when the time is up.

Crowdfunding-Fulfillment-Services-ChinaDivision
Crowdfunding-Fulfillment-Services-ChinaDivision

Many crowdfunding campaigns focus on creativity and passion rather than fulfillment logistics, which is why a third-party logistics provider chose to handle reward fulfillment in Kickstarter campaigns.

The key to successfully assigning rewards is to find partners who can simplify and simplify the order fulfillment process.

For example, customers of ChinaDivision often see reduced shipping costs because they provide discounted prices, free packaging, and many other value-added services. Due to China’s many logistics channels, low cost, and cheap labor, China Division deliberately provides the best fulfillment plan for overseas customers.

ChinaDivision provides accurate forecasts of execution costs and budgets for customers with small orders. Customers with a large order volume can also have a large volume of customized services.

ChinaDivision crowdfunding fulfillment service

ChinaDivision can store, select, pick and pack, and ship crowdfunding rewards. ChinaDivision specializes in assisting small businesses, start-ups, and crowdfunding activities to provide high-quality services at affordable prices.

Providing supporters with a seamless, positive experience ensures that they are interested and willing to support future crowdfunding or e-commerce activities. One of the most critical parts of crowdfunding fulfillment is the logistics aspect of packaging and shipping rewards. Let ChinaDivision help.

ChinaDivision specializes in packaging and shipping products in various shapes and sizes. They can help you reduce costs as much as possible in terms of fulfillment so that you can devote most of your energy to essential aspects.

Besides, with a warehouse area of ​​hundreds of thousands of square feet, you can store many items. You don’t have to worry about dealing with the reward before sending the reward to the supporter.

Story Sharing Day——How did Client B Benefit from Dropshipping?

We are glad to find that many customers are interested in our last story sharing. So we prepared another one for you.

In early 2018, client initiated a crowdfunding project on Indiegogo. Five months later, since the rewards were almost ready, client B looked for a partner to deliver the rewards to each backer. So ChinaDivision got the request from client B.

According to the order details, ChinaDivision quickly sorted out delivery information of all backers, classified orders by country, and worked out the optimal shipping cost to satisfy the needs of client B. Due to the huge quantity of rewards, instead of directly shipping the rewards to backers, the manufacturer delivered the rewards to the warehouse of ChinaDivision, which helped client B save much money on shipping.

After receiving the rewards, China Division helped client B take care of assembly work and customized packing materials with logo so that the backers can easily recognize the rewards at the time of receiving the parcels. China Division completed packing rewards and delivered more than one thousand orders in a day. China Division was appraised by client B for the outstanding dropshipping performance. 

Do you like this story? Your feedback will be highly appreciated if you can share it with us.

How To Conduct Email Marketing For Crowdfunding Projects

 

There are many aspects to consider in the successful launch of a crowdfunding activity, such as shooting an appropriate video for the crowdfunding platform, creating a landing page with high conversion rate, opening social media accounts and operation, contacting public relations, placing appropriate and accurate advertisements, etc. One of the most important thing is the use of email marketing to facilitate user transformation.

The subject line of the email should be based on its emotions and urgency and make it as simple as possible, do not use any junk words.Try to avoid using a particularly official voice in emails, but use the tone of a letter between friends.

An email has a single goal and a single call to action: forwarding, watching video, participating in a lottery, buying, etc.;Insert the product picture with high texture to increase the user’s desire to buy. (Crowdfunding Order Fulfillment)

 

When you’ve written an email, inserted a beautiful image, and clicked the “send” button, you think this will make everyone happy? Absolutely not.After the email sent, all we need to do is analyze and judge the performance of the email according to the data.The three most critical statistics for evaluating an email are delivery rate, opening rate and click-rate.

Delivery rate, refers to the percentage of mail you send that reaches the other person’s inbox successfully.Failed deliveries include mail address errors, messages judged as spam by the server, and so on.Delivery rate is an indicator of whether your mailing list is healthy.If the source of the mail is unknown (it is not recommended to buy an email address for marketing), this will cause a lower rate of delivery .

Open rate, refers to the percentage of people who have opened your email as a percentage of those who have successfully delivered it to their inbox.Once the message arrives in their inbox, all we have to do is get them to open it.Title (preview content) and sender (individual or company?)Is the most important factor affecting the open rate of mail.The subject line of the email needs to be taken care of by the user and should be relevant and describe what they should expect when they read the entire email.With 50% of emails now open on your phone, it’s best to shorten the title (or main content) to less than 25 characters.

Click rate, refers to the percentage of people who have clicked the mail button as a percentage of those who have successfully delivered it to their inbox.Another variant is click to open, which refers to the proportion of people who have clicked the mail button as a percentage of those who have opened it.It is more recommended to use the latter to evaluate whether the mail content is relevant.To achieve a high click-through rate, it is necessary to segment the people in the mailing list, discover and push the content they are interested in.

Above are some notes about the use of email marketing in the crowdfunding process.

 

Some Trends to Redefine the Future of CrowdFunding

Crowd-funding is not a new concept for us. It has been for century. Once after online crowd-funding came to familiar, it seems like an advanced method of traditional crowd-funding. Crowd-funding has become a multibillion-dollar industry for artists, non-profits, successful business professionals and film makers. Now startups have joint the list!(Crowdfunding Fulfillment)

 

  1. More Professional and Strategic infrastructure

    In the beginning there was a less clarity on strategy and professional infrastructure. With the increasingly developing crowd funding, it seems to have a better professional and strategic infrastructure. After the enactment 2013, the crowd funding begun to redefine strategic infrastructure, it is expected in 2018 crowd funding too. The relationship between the crowd funding managers and product manufacturers is fixed based on the complexity of a project. For instance, some companies charge higher as management fee, while some charge limited per campaign. (Crowdfunding Fulfillment)

    Since professional infrastructure is been improving and successful, massive crowd funding management agencies is going behind strategic and professional operational policies.

  2. Crowd Funding for Nonprofits

    Yes, as a non-profit it takes some time to get along with the new technologies. But, in crowd funding, everything has changed an abundance of non-profitable organizations tend to receive more money flow with crowd funding. (Crowdfunding Fulfillment)It is done by creating account in the name of one of the specialized websites and wait for the money to return.

  3. New Funding Models May Introduce New Dimensions

    The arrival of different crowd funding models refines the shape of future of crowd funding. Recently Braveheart Investment Group allowed investors to make money in their area of interest. But this was then announced as illicit model. But it is predicted to be an efficient and effective in the near future. If the crowd funding has been increasing as predicted, new funding models may introduce new dimensions in future.(Crowdfunding Fulfillment)

    With increasing development of crowd funding it is important to stay with trend. Crowd funding depends on how you get your campaign done. So, what is the point? Put the boring websites away and include videos, photos, and graphics to your campaign. Have a lucrative crowd funding!

How To Set Up A Crowdfunding Campaign

1. Pick your project

A crowdfunding campaign needs to be specific, with a clear outcome. This could be launching a new service, creating a new product or holding an event.  It should also be time-limited.

2. Write your budget and set a realistic funding target

You need to be clear about how much money you need and where it is going to go. As well as asking for funds you can also ask people to donate time and skills towards projects.

You also need to include any commission you’ll need to pay to the crowdfunding site and budget for any rewards.

3. Prepare your pitch

You’ll need a short video explaining what your project is, what you need the money for and what difference you’ll make. Your pitch needs to be clear, concise and grab attention.

4. Find a platform

A dedicated crowdfunding platform will take the pain out of managing financial contributions. There’s loads out there to choose from.

You’ll need to decide between …..

donation only or rewards for contributions

With rewards based crowdfunding in return for backing your project people contributing usually receive a ‘reward’ from you. You could give thanks in your annual report, invite people to a special event or offer a gift.

There’s also loan and equity crowdfunding

all or nothing  or keep it all

Research shows all or nothing campaigns – where if you don’t reach your target you don’t get any of the funds raised – tend to be more successful, than keep it all campaigns.

Most crowdfunding sites offer an ‘all or nothing’ rule.  You’ll need to hit your fundraising target for the money to be released to your project, so be realistic about what you can achieve from your backers.

5. Start your campaign

You’ll need a coordinated online campaign to get people to your crowdfunding page and donating. It shouldn’t be a surprise – let your supporters know before you launch what to expect and when.

Then invite your community through email and social media to back the project with pledges of cash. Encourage people to share your campaign and when they donate.

Try to get your most loyal supporters contributing right at the start to show demand, others might be more likely to give.

6. Keep in touch

Keep your supporters updated about the progress of the campaign and how close you are to the target. Thank them when they do contribute, let them know what difference their money will make.

 

Why Choose Crowdfunding?

  1. Compared with traditional financing channels, crowdfunding is more efficient and convenient. Before, if you want to raise funds, you need to contact lenders, investors, local tyrantor investment funds from various channels to conduct a long process of lobbying and negotiation, apart from being dazzled by complicated terms but also their way of talking leave you a passive condition. (Crowdfunding fulfillment Service)

Now, you can tell your story through the crowdfunding platform, which may impress potential supporters quickly, and stimulate the enthusiasm of the supporters by reasonable reward system, investors are actually the consumers, they are promoting your product in a way, so that the dissemination effect increased exponentially, you will see popularity accumulate constantly, and finally you will finish your financing target as well as thousands of supporters, a success basis of a project built.

 

  1. Excellent channel to gain attention, establish social influence and verify the prospects of a project. (Crowdfunding fulfillment Service)

To find out an idea is valuable or not, or whether a project has a market, all these can be confirmed after verification.

A strong, widespread crowdfunding campaign is a good way to validate your project.

When your project gets a lot of attention and interest, its value shows. Some people use money to support your project, which is more evidence of the promising outlook. (Crowdfunding fulfillment Service)

A successful crowdfunding is a filtration of promising projects.

 

  1. The process of crowdfunding can give play to the power of crowdsourcingand wisdom.

In crowdfunding, the supporters are not only your loyal fans but also your equity partners.

They will be eager to discuss your project with you and find solutions to problems, all for free. (Crowdfunding fulfillment Service)

Take any opportunity to get customer feedback and consider the voice of the customer in a timely manner, this will bring you closer to potential customers.

You can ask questions, listen to their feedback, and listen to their advice.

Perhaps one of your first successes came from a group of supporters.

 

  1. Crowdfunding can provide loyal fans to the project.

The supporters you raised in the process of crowdfunding are moved by your story, they acknowledge with your vision and expect your project. They support you with actions and money. These supporters are critical to the success of crowdfunding, they will continue to play a role after crowdfunding, they will share your project with friends selflessly, and your project will be spread quickly. (Crowdfunding fulfillment Service)

 

  1. Crowdfunding can multiply marketing and media publicity effects.

Supporters are often communicators in the process of crowdfunding.

Supporters come from different backgrounds, and with their personal influence, friends sharing, and professional media resources, your crowdfunding can spread far more than your personal social network. These communications will be of great benefit to your future product distribution, brand building and media cooperation.

 

3 Tips to Fulfill Physical Kickstarter Rewards

Physical reward fulfillment means sending physical items such as T-shirts, thank you cards, or physical products, to crowdfunding backers. For the Kickstarter project creators whose project are in the category of board games, technology or designs, sending physical rewards to global backers seems to be unavoidable. The challenges are clear.

3 tips to fulfill kickstarter rewards

 

Board games are normally light and not big, but there are a lot of small parts in the boxes, shaking during the global transport may cause damages. (kickstarter crowdfunding) More than that, sometimes the different parts are from different manufacturers, and they need to be assembled.

 

Technical products such as baby monitors or security cameras have higher values, they are easily damaged. High transport damage rates can lead to relatively larger losses.

 

Physical designs such as paintings or sculpture furnishing articles are big or in irregular shapes. The volume of the products will be considered when calculating the global shipping freight, once the volume weight (L*W*H/5000) is heavier than the actual weight, the freight will be charged by the volume weight. In this case, it is essential to reduce the package’s size as well as its weight.

 

Tip 1. Cooperate with professionals.

None of the problems above is an easy thing for Kickstarter project creators. Solving them requires labors, warehouses, years of experiences in global shipping/product packing, and a deep cooperation with the express carriers. (kickstarter crowdfunding)In fact, there is no need to spend valuable time, money and energies on these hassles, as a professional order fulfillment company, ChinaDivision crowd-funding fulfillment service is a one-stop solution for Kickstarter creators to fulfill physical rewards.

Here is a case study Case Study: How to Fulfill Kickstarter Rewards and the Subsequent Orders

 

Tip 2. Identify your needs.

Fulfillment needs can be quite different because of the physical rewards’ characteristics and backers’ requirements. Just like I mentioned above, board games have a lot of small parts, tech products are fragile, they need extra protections. Meanwhile, physical designs need experienced packing and cheaper shipping methods. Identifying the needs in the early stage of crowd-funding helps the project creators to calculate the correct fulfillment budget and make an exact timeline.(kickstarter crowdfunding) ChinaDivision provides multiple value-added services and shipping options for users, which makes it possible for Kickstarter project creators to have different parts of the reward assembled in the fulfillment center, pack the rewards with own-designed packages and ship the rewards as the backers needs.

 

Tip 3. Collect backers’ addresses early.

Collecting backers’ recipient info is more time consuming than a lot of Kickstarter project creators think, and it’s important. Incorrect or inexact recipient info will lead to package return, which will cause financial losses. (kickstarter crowdfunding)Collecting the info early saves time for checking and shipping, as long as the info is correct, ChinaDivision can ensure that every backer will receive the reward soon.

Reward fulfillment is one of the most important parts in a Kickstarter project, when it comes to physical items shipment, it can be tricky. But as long as the project creators follow these tips, their project will be completed successfully with the help of ChinaDivision crowd-funding reward fulfillment service.

Case Study: How to Fulfill Kickstarter Rewards and the Subsequent Orders

For a Kickstarter project creator, it’s a relief to see backers’ comments after they receive the products.  A crowd-funding project will be finished only when every backer has received his/her reward. So the reward fulfillment is the last and important link of the crowd-funding campaign.

 

Female hands holding touchpad with presentation.

 

Considering this, Mr B, a Kickstarter project creator, turned to ChinaDivision to get a proper reward fulfillment solution last October. (Crowdfunding fulfillment Service) A month earlier, he launched a project on Kickstarter to raise funds for his company’s product, the foresight card game IMPACT. And now, nearly a year has passed, he has successfully raised all the funds, finished the reward fulfillment, and began to sell this product to global buyers. ChinaDivision not only helped him and his company fulfilling their commitment to send rewards to global backers, but also fulfilling orders from their website. It’s a good case to study how to fulfill Kickstarter rewards and the subsequent orders.

 

Consider the reward fulfillment solution from the start.

One of the most easily made mistakes when planning a crowd-funding project is not considering shipping and fulfillment costs and time. (Crowdfunding fulfillment Service) After the celebration of successful fund-raising, the crowd-funders may find there is very little money and time left for them to ship rewards to backers as promised. Just like a lot of Kickstarter projects, Mr B’s project is a little bit behind their original schedule, because the products always need to be adjusted, developed and well-manufactured. Fortunately, just a month after the Kickstarter project started, Mr B found ChinaDivision and got a very considerable offer from the sales team. His company accounted for the reward fulfillment costs, made a new schedule and completed the Kickstarter reward fulfillment planning.

 

Add the reward fulfillment costs to your budget.

Kickstarter reward fulfillment costs include the warehousing fee, global shipping fee, products packing fee and other. (Crowdfunding fulfillment Service) If the project creator decides to fulfill in-house, the labor costs have to be added as well. All these tasks are difficult and expensive to handle for crowd-funders, it’s better to hire a trustworthy company to do it. Because an experienced order fulfillment company, such as ChinaDivision, not only gets VIP prices from express carriers, but also optimizes the fulfillment process to  make the labor and warehousing fees very cheap. In the planning phase, Mr B contacted the sales team of ChinaDivision, received the full-service quote and found it very affordable. He and his company estimated the reward fulfillment costs and add them to the budget. After the project was fully-funded, they started to have the products manufactured, then shipped them to ChinaDivision warehouse, be prepared to be shipped. Everything went smoothly.

 

Make plans about the subsequent order fulfillment as well.

The project IMPACT got 289 backers at last, most of them have received rewards by July. But it’s only a start. (Crowdfunding fulfillment Service) ChinaDivision is also responsible for helping to fulfill the subsequent orders after the Kickstarter project is over. IMPACT the Foresight Game is now being sold on the company’s website, buyers can get them within a week after placing orders. The subsequent order fulfillment is not only fast, but also hassle-free. ChinaDivision provides Shopify fulfillment app for Mr B and his company to sync orders, inventory and tracking numbers. After receiving orders, they only need to sync the orders to ChinaDivision system with one-click, ChinaDivision will automatically start to process the orders and ship the products directly to buyers. The inventory will be updated in real time, and the tracking number will be synced back to the website when the products are shipped. Considering the convenience of this process, Mr B decided to let ChinaDivision fulfill the subsequent orders in the crowd-funding stage, he and his company made a completed plan on how to fulfill the Kickstarter reward and subsequent orders.

 

ChinaDivision Kickstarter reward fulfillment service can complete and streamline the fulfillment aspect of a crowd-funding project. “In our experience, ChinaDivision has been an efficient and effective shipping partner. They are communicative and responsive to our inquiries, and always focused on finding appropriate and affordable solutions for our firm. (Crowdfunding fulfillment Service)Their browser-based dashboard ensures we always know the status of orders”, Mr B said. Just like Mr B, all the crowd-funding project creators have to face a lot of challenges. With the help of ChinaDivision, the last link of the crowd-funding campaign can be completed successfully.

4 Reasons to Use ChinaDivision Crowd-funding Fulfillment Service

The crowd-funding websites like Kickstarter and Indiegogo are great places to make ideas real. As long as the idea is brilliant enough, the crowd-funding project will get a lot of backers. But convincing people to provide start-up funds is only the beginning, you have to send products to the global backers as promised. (Crowdfunding fulfillment Service) Since the shipping budget is very limited, and the global backers are looking forward to receiving the products soon, fulfilling crowd-funding orders can be very tricky. ChinaDivision knows about these challenges Kickstarter and Indiegogo projects creators are facing, so we provide crowd-funding fulfillment service to help them to develop the most suitable logistics solution and streamline their crowd-funding projects. The advantages are quite clear.

crowdfunding

One-stop services, make you focus on the product development.

ChinaDivision provides full-service order fulfillment services including inventory management, pick&pack, labeling, kitting, assembly and global shipping. In a crowd-funding project, all these operations are essential and energetically expensive, especially for the e-commerce newbies. With the help or ChinaDivision crowd-funding service, customers can pay more attention to the product design, development, manufacture and improvement, and make the mind-blowing ideas into amazing (and very profitable) products.

 

Affordable fulfillment costs, save your logistics budget.

None of the crowd-funding campaign runners can afford to rent a warehouse, pay its running costs and hire labors. If a person has this kind of money, he/she won’t need to raise funds in Kickstarter or Indiegogo in the first place. In this case, low warehousing and shipping fees are important ingredients to consider in the crowd-funding fulfillment service. ChinaDivision warehouse locates in Shenzhen, China, customers can enjoy the near-source fulfillment center and affordable labor at the same time. The 90 days free warehousing service and 0 pre-payment make ChinaDivision crowd-funding fulfillment service one of the best options for e-commerce starters. More than that, with years of experiences in global shipping, ChinaDivision has developed long-term and deep cooperation with world-leading express carriers and international postal services, which makes it possible for customers to get multiple shipping options and discounted shipping fees.

 

Flexible shipping methods, leave you more time to improve your products.

Both Kickstarter and Indiegogo require the project creator to set a clear time line for the project. The time line shows the crowd-funding project creator has carefully thought over the steps they need to take. A specific time line gives the backers confidence and gives them the sense of participation. But the strict time setting also makes product development and deliver time intenser. ChinaDivision provides multiple shipping methods for crowd-funding campaign runners, thanks to the rich global shipping experiences, ChinaDivision can estimate the delivery time more accurately, leaves more time for product improvement.

 

Thoughtful value-added services, delight your global backers.

Well-designed packages and sincere thank you cards can give the crowd-funding backers good impressions, which ensures the project can get more positive feedback. ChinaDivision crowd-funding fulfillment service includes custom packaging and kitting service, these value-added services can help customers to customize product packages and put multiple products (from multiple suppliers) in one box.

 

If you are interested in our crowd-funding fulfillment service, please request a quote here. Our sales team will contact you.