What factors need to be considered in the choice of warehousing outsourcing?

Nowadays, many e-commerce sellers prefer order fulfillment center, but what factors need to be considered when choosing your new warehousing partner? Here we have listed some major factors for your reference.

  • Charging Standard

The charge standard of fulfillment center can be divided into two categories:

The first category is to carry out the charging standard according to the actual operation volume (warehouse receiving, delivery, storage, return, etc.). And the other type is based on the cost of resource consumption and development contract (the total area of the application warehouse, the total number of staff, equipment depreciation, consumables, etc.)

  • Process Control and Management Data

It is necessary to carefully investigate the process optimization documents of your potential warehousing partner to evaluate its standardization and work ability. For example, you can obtain a general idea of them through website visiting. You can also pretend to be a new customer to test them. Generally speaking, the will show you some files about their enterprise profile and fulfillment performance, which cover their process control and management methods.

  • Execution Capabilities

In addition to the marketing plan, the execution ability is also a very critical part. It is necessary to fully grasp the work flow of third-party warehouse and outsourcing enterprises, especially the steps at the level of purchase, marketing, accounting supervision, etc. A qualified warehouse should work out the practical plan.

  • Humanized Marketing Plan

Customized business planning of a Chinese order fulfillment center is an indelible aid. You can evaluate its professional skills and value according to their marketing plan. Furthermore, a fulfillment center with strong market sensitivity will create a more valuable plan, which means they can provide more benefits for you.

In a nutshell, China fulfillment services is appreciated by more and more e-commerce companies, especially the Amazon and Shopify seller. Therefore, detailed investigation is a wise choice for everybody who wants to find an ideal expert of drop shipping, packing, china sourcing, third party logistics, etc.

Three Reasons of Fulfillment Centers Start a Business in Shenzhen

As a cross-border e-commerce entrepreneur, you will be surrounded by many choices when finding the warehouse address. However, you will take many detours on the way to your cheapest fulfillment service. What’s worse, some Amazon sellers have been very confused about global ecommerce fulfillment owing to the Amazon warehouse fire and COVID-19.

To tell you the truth, Shenzhen warehouse plays an inportant role in the international orfer fulfillment. A latest study concerning Chinese warehouse location indicated that 75% warehouses come from Shenzhen. Here we have summarized three reasons as shown below:

As you can check in Google Maps, Shenzhen is near the international parcel processing centre——Hongkong, which provides more convenience for picking, packing and shipping. Take Amazon ePacket tracking as an example, Shenzhen warehouse can sent the items directly if your customer has ordered successfully from your webstore. That is to say, you don’t need to manage your own warehouse or distribution center.

Shenzhen is the birthplace of China’s reform and opening up, where many foreign trade enterprises and drop-shippers had been created. So they have more experience in the field of warehousing and shipping for e-commerce, and it is hard to find disorderly shipping and wrong delivery. In this way, you can reduce business risk and increase customer satisfacton.

During COVID-19 pandemic, the majority of e-commerce sellers want continuous selling on AliExpress, eBay and Amazon. Therefore, it is essential to reduce the chance of infection with COVID-19, whether it is warehouse or transportation staff. The number of people diagnosed in Shenzhen is cleared on May 21. Additionally, the government insists on strict pandemic prevention work, requiring everyone in Shenzhen to measure body temperature every day, especially warehouses and catering staff, mask wearing and hand washing are indispensable work.

All in all, you can get a fully automated with less money and time if you choose the most suitable order fulfillment center, and Shenzhen is a competitive choice.

How to Save money at Amazon as Seller?warehouse fee,shipping fee?

The ongoing global pandemic has forced most to self-isolate and sprouted up a multitude of challenges for businesses. Together, supply chain disruptions and demand fluctuations have left even well-positioned e-tailers to juggle with economic uncertainty. In this article, we explore cost-saving factors that can be evaluated by Amazon sellers. While these aspects are part of regular business operations, the importance of conserving cash in the current situation calls for a detailed assessment.

Over the past few weeks, we have been helping our clients think through the areas where they can cut costs. For one such client on Amazon, we took a closer look at the inventory and ended up saving thousands of dollars. Here are some ways you can do that too:

1) Aim for the right product size – A crucial factor that can add to your FBA fees is the size of the product. There are two things to consider while re-evaluating the fee:

Packaging – Various size tiers define the respective FBA fulfillment fee in any category. Optimize your packaging to fit the smallest tier possible. For example, there may be a tier with lower dimensions where your product still fits and leads to lower fulfillment fees.
Dimensions – While entering the right dimensions in the system is a prerequisite, in some cases, Amazon may have misrecorded the dimensions leading to higher fees. While manually monitoring this for all products may be cumbersome, doing periodic checks can help catch such inconsistencies. If the dimensions are not right, you are owed a refund. One of our health & wellness clients can back this up!
2) Sell items in bundles – Analyse historical data and consider bundling products that are usually bought together, or items that can be clubbed into packs of 2, 4 and so on. If you sell two items separately, you need to pay FBA shipping and closing fees on both the items. But, if you bundle those two items together as a single unit, your shipping fee may only increase by a certain percentage. This depends on the new size/dimensions of the combined bundle, rather than simply being doubled up.

3) Choose your product categories wisely – Product categories decide the Amazon referral fee you must pay. For instance, as a broad category, you might want to choose ‘Watches’ (referral fee: 13%) instead of ‘Apparel Accessories’ (referral fee: 17%). While this can be an easy cost saving trick, make sure that your product is highly relevant to the category that is chosen.

4) Take stock of stranded inventory – Stranded inventory is a broad term for several problems such as expired listing, suppressed listing, delisting etc. It can hamper available storage space and incur long term storage fees. Do an in-depth analysis periodically to mitigate issues due to stranded inventory, and ensure every product you’ve listed is either in stock, sold, or reimbursed.

5) Pay attention to inventory placement – Sellers on Amazon.in may have seen substantial sales growth from certain regions without registering for fulfillment centers in those areas. Consider opting for such warehouses to reduce delivery costs as a result of closer distance. Additionally, you may also become eligible for Prime tags, if you’re not an FBA seller already.
6) Select the best warehouse and ship way for your order.
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Tips to Make Your Product More Impressive

1, Hop on trends early.

Take advantage of an emerging market and carve out a spot for your brand. 

To be successful in doing so, it’s pivotal that you stay up-to-date on recent, trending products and services –– and then launch an ecommerce site to capitalize on them before they hit peak popularity.

As a small business owner, hopping on trends early can give your business a huge upside. You’ll have the opportunity to own SEO keywords and establish yourself as a leader within the market you serve early on.

Start thinking of products or services that have been trending up in recent years.

2, Find products that fulfill guilty pleasures.

It always comes back to what we’re passionate about. Another proven successful product is one that caters to customers’ passions, or even their vices.

Shoppers often spend more on their guilty pleasures, developing deep loyalty to brands that understand their obsessions.

From its early beginnings, Jeni’s Ice Cream sought to capture this emotion with their customer base. 

3, Identify and serve niche segments.

Niche segments often spell out success for ecommerce businesses.

The reason for niche segments comes down to resonating with a highly-engaged, and highly-converting, audience. Serving a niche segment is a great business proposition because you create a product that solves an issue for a very passionate audience segment.

Serving a passionate niche audience will help build brand awareness, online traffic and, ultimately, new and returning converting customers.


5 Impressive Benefits on Using Google Banner Ads

Internet is our daily routine, people go online everyday. Can you imagine how wide your audience coverage could be with banner ads?

1. Cost-effective Marketing Strategy

You may create banner online free and get started with Google Ads as soon as possible. However, you must have a pre-defined budget to take this step. Though it is a cost-effective technique, you cannot start with the least budget that you think with Facebook Marketing.

Depending on the type of Google Ad you choose, the budget may vary. Thinking positively, if your Ad campaign is successful, ROI will overshadow the investment in Banner Ads.

Banners work similar to the high-rise banners we see on road, just it is visible to netizens. Please your target audience with a satisfying & problem-solving banner at first place.

2. Spreads Brand Awareness

Big brands need no introduction but if you are new in the market, you have to make your place. Making users feel safe by winning their trust with just a Google Ad is a tough task. However, your Display Ad can spread brand awareness like anything.

As it is one-to-one interaction with relevant and potential users, making them aware of your products and services can be easily accomplished.

3. Customized Target Audience

Covering the actual target audience is very crucial when you are into online marketing. Using a free banner creator can be quite overwhelming that you want to show it to everyone. This will be of no use if you don’t drive leads.

With Google Banner Ads, you can take full control of targeting the desired and relevant audience according to location, age, gender, and more. Make its use to the fullest and try every possibility that users click the Ad. Doing so, you will never end up targeting everyone i.e. irrelevant target audience who are least interested in your business.

4. Simplified Goal-tracking

One-time set-up and then lots of brain exercise with goal tracking is the secret to a successful marketing strategy. Google Banner Ads lets you measure your marketing campaigns easily. You can see how many people viewed your Ad and what is the CTR. The impact of Banner Ads can be tracked closely with Google Analytics too.

Running a campaign with consistent goal-tracking will let you make changes to your strategy (if needed) and correct your mistakes (if any).

5. Flexible Ad Management

Google Display Ad Network also covers the audience who has never visited your site but explored a similar website at least once. This opens up opportunities to beat your competitors by being in the eyes of the similar interested audience.
As the target audience repeatedly views your Ads, they may feel like visiting at least once. Thus, you can make it better interactive next time. You can enjoy making Banners by considering flexibility in mind and win the user’s attention.
Also, banner ads are mostly chosen by businesses as a part of a long-term marketing strategy. Hardly any business shutdown Banner Ads in a day or two. Make sure that your Banner is trendy and compelling enough to drive conversions for a long period.

How to Choose a Right Third Party Logistics Provider

Choosing a 3PL service provider isn’t a very easy exercise, and you can’t be sure that the one you have chosen after much scrutiny, is going to deliver the kind of services it has promised. So, the selection process should be as objective as possible.

Here are some experience which over the years we have undertaken and delivered for similar assignments, some with much success and not.

What to consider ?
Geography : look for players strong enough in local geography, be it a local or national/international player. (If a big 3pl player does not have sufficient business in a particular geography, it will not be able to meet sudden scalability demands, labour problems, absenteeism etc).

Cost : Go for a player which is cost effective, not only for you but for others as well. (if someone is just trying to be cost effective to grab your business, they will not be able to sustain).

IT: if your IT systems are strong specially with strong SCM modules, then you need not worry about it. And if your organization is also not well equipped with systems for SCM, you will struggle because no 3PL company except a few big players like – DB Schenker, DHL-exel etc, are good enough with systems. They mostly have generic WMS for themselves and their customers.

Sector: choose a player, which has been providing services to your industry sector, this saves lots of pain in pooling the right manpower, training etc.

Our operational experience in many areas shows, that local players are much better service providers, for various reasons listed below:

their significant revenue is dependent on you, so they ensure the committed service levels.
mostly run by individual entrepreneurs, they are themselves involved and dedicated to their projects, rather than completely leaving it on their employees to run the show. Here you get an efficient leader without any cost to look after your warehouse operations.
local players are cost effective, as they generally have their own warehouse, labour arrangements, transport arrangement and they earn combined revenue so earning only a 3 PL management fee is not their only interest but entire business.

Hopefully this article can offer you hints in certain extent on how to find a right 3PL provider for yourself .

Improve Internal Linking with Popular Content

Once you have identified the Landing pages (where people entered your website from search) and the exit pages (where they left off after interacting with your page), it is time to improve internal linking and your overall on-page website optimization.

This is vital because when you implement the right on-page optimization tactics, it can increase your search traffic and rankings. This will also prevent your pages from leaking, which causes people to leave too early because they can’t find what they are looking for easily (assuming you even have the right content).

Peradventure your homepage is receiving the most traffic, then it makes sense to link to your internal pages. That way, when you get a trusted link to the homepage, some of the link juice or value of that link is transferred to the internal pages.

image 3

Next, select the primary Goal you would like to view and analyze. And you will see the previous pages the website visitors interacted with before accomplishing this Goal on your page. That is the page they spent more time interacting with before conversion.

From the insights gleaned from Analytics, we understand that these pages are converting most visitors on your website. It is now your job to funnel these pages and others that you have discovered during this process.

Make no mistakes about it – internal linking increases the backlink earning potential of your best pages.

As a rule of thumb, every time you publish new content, link to your top-ranking pages so visitors can discover them easily. Search engine crawlers also follow links on the page. More importantly, Moz did a study and found that links from fresh pages and fresh websites pass fresh juice that Google likes.

Keyword, Understand What Your Customers Want

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. I’m going to share some Best Keyword Research Tools that will help you in tracking your keywords ranking.

And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Of course, if you want to find out more, get in touch with us.