Keyword, Understand What Your Customers Want

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. I’m going to share some Best Keyword Research Tools that will help you in tracking your keywords ranking.

And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Of course, if you want to find out more, get in touch with us.

A New Warehousing System is In the Making

Why we need to update our warehousing?

Channelize the inventory movement to make the most of your inventory life. Test quality & quantity at every key checkpoint – inbound, outbound, picking, etc. With inventory accuracy, you only store less and sell more.

Our Advance Warehouse System receives information on book consignments due to arrive at our depot. It records each stage of consolidation from actual receipt, through sorting, processing, checking and confirmation. Thanks to our continued creative development we can offer ground breaking facilities, including bar-coded parcels and pallets which have been electronically checked weighed to ensure accuracy and
traceability . Electronic scanning of documents into our document management system gives our customers access to incredible consignment detail via our web portal, and provides the added benefit of auto-generated electronic shipping documents.


With the introduction of our bar-coding system every single consignment, from envelope size through to parcel or pallet, is given a unique reference number providing easy consolidation and control. We treat every consignment individually and follow the instructions set by our customers.

Our latest improvement to the warehouse. We have developed with several leading logistics companies and distributors, sending us an electronic data feed of all consignments en route to us. This gives us the ability to dynamically advise the publisher of any parcels wrongly delivered or not received. The supplier can use this information to investigate or replace missing items, which in turn improves the supply chain and brings the benefit of a more efficient and quicker service for all.

How To Gain Valuable Customer Feedback

Anyone who owns or runs an eCommerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.(order fulfillment center)

Firstly, What exactly do you want to know about your customers’ experience?

Do you want to know about their interactions with your staff, product quality, pricing, variety of products or services you offer, hours of operation? The list can get pretty long, right? Pick no more than 1-2 categories, such as staff interaction and product-related questions, to dive into and stick to those.(order fulfillment center)

Second thing is, Gather as much feedback as you can

There are countless ways to collect customer feedback. Make the process as easy as possible, and choose any/all of the following options that will give your feedback efforts the most exposure. Feedback is worthless if you’re not sure what to do with it. For example, knowing your customer satisfaction rating is an average 8 out of 10 doesn’t tell you exactly what your customers want you to improve. Crafting your questions correctly is critical to receiving the right information that’s useful to your business.(order fulfillment center)

Next but not the last thing, Define next steps

Once all your responses have rolled in, it’s time for the most important step: make changes based on your feedback. You’ll build trust and foster loyalty by reciprocating your customer feedback with real improvements. Take the most popular requests from your responses and apply them to your business.(order fulfillment center) Share the research with your employees and let your customers know you heard them and are making their experience your priority.

 

 

 

 

 

 

Supply Chain Management And Inventory System Play an Important Role in Order Fulfillment

Heavyweight player in e-commerce, Amazon, featured distribution center technology in recent years, Amazon has reinvented customer experience and expectations through supply chain innovation, enabling it to ship packages to customers within minutes of a received order.(Order Fulfillment)

Shipping costs are the primary factor in determining whether to shop online with a retailer.
Other key components of customer experience still matter – things like brand, personalization, and merchandising. Order fulfillment is now the key criteria consumers evaluate when making a purchase online. As a result, many e-commerce sites have been forced to offer free shipping. But this is not the answer.

New E-commerce Players Lead the Way
Chinadivision has strengthened the power of logistics and supply chain as a source of competitive advantage. As a new innovators, ChinaDivision has recognized that the key to success is rooted in a successful connection between supply chain management and inventory software.

ChinaDivision is a dedicated order fulfillment service provider where clients around the world connect, both online and offline, to source, stock and ship international goods directly from China.

How to Handle Massive Orders from Multiple Stores in Holiday Season

Another holiday season is here, the best and the worst months of a year for e-commerce sellers–opportunities and challenges come at the same time. Dealing with big amount of orders in holiday seasons is difficult enough, what if they are from multiple online stores? The situation sounds like a headache. Here are some ways to handle the influx of orders brought by holiday sale.

 

How to Handle Massive Orders from Multiple Stores in Holiday Season

 

Take time to analyse and prepare before holidays.

Make sure you are well prepared before the holiday season. Reviewing historical data will be super helpful. Gather the data from previous holiday sales, analyse it, list the hottest products and estimate the order amount. After doing all these, it will be easier to make fulfillment budget and choose a suitable fulfillment method. Then you can start to stock up and make order fulfillment plans for Thanksgiving, Black Friday, Cyber Monday, Christmas and New Year. Since the holiday season starts in late November, it’s better to make plans as early as September.

 

Manage the inventory centrally.

Some sellers use multiple fulfillment methods at the same time, in-house fulfillment, direct drop-shipping, third-party fulfillment, etc. Maybe it speeds up the process, but it also makes the inventory decentralized and hard to manage. Poor inventory management leads to incorrect stock information, high order close rate and sales opportunity loses. So it’s better to manage the inventory centrally in a fulfillment center like ChinaDivision. For the sellers who own a lot of suppliers, product SKUs and online stores, ChinaDivision is an ideal fulfillment partner. In ChinaDivision warehouse, products from different suppliers will be unpacked, inspected, labeled with bar codes and scanned into the professional warehouse management system (WMS). No matter the products are sold, returned or restock, the inventory will be updated in real time, which will make a big difference in the holiday season sale.

 

Install the fulfillment software to integrate data from multiple platforms.

For the e-commerce sellers who sell on multiple e-commerce platforms, data integration is essential. A good fulfillment software to sync and integrate data from multiple platforms is the key to prevent chaos during busy hours. ChinaDivision has developed a series of fulfillment software, with the help of it, global customers can enjoy a automated fulfillment process. The software has the following features:

 

Integrate with multiple platforms. ChinaDivision has the fulfillment software for Shopify, eBay, Magento, BigCommerce, OpenCart, WooCommerce and more. All of them can sync order from the platform to ChinaDivision system. After installing the software, ChinaDivision customers can not only see the order status, but also the real-time inventory number.

 

One account to manage them all. No matter how many stores a customer has, he or she can manage them with one ChinaDivision account. ChinaDivision fulfillment software marks orders from different platforms with different order number prefixes, so that the customer can manage them in one panel.

 

One-click sync tracking numbers. After the orders status changed into shipped, the tracking numbers can be synced back to the online store. Not only that, the system will send automatic email notifications to the buyers, to inform that their products are shipped.

Custom Packaging Fulfillment Service, Extra Protection & Extra Branding

Packaging matters a lot for an e-commerce business. Unlike physical stores which can impress the consumers with the service and environment, an online store can only delight the customers by developing a user-friendly website and using well-designed packages, the latter is the first thing consumers will see after anxious waiting. Good packages not only provide extra protection for the products, but also help to establish an e-commerce brand. In this case, as the full-service order fulfillment service provider, ChinaDivision provides custom packaging fulfillment service for world-wide customers. By cooperating with China local qualified package suppliers, ChinaDivision has developed exclusive custom packaging solutions for quite different types of products, including the fragile product, irregularly shaped products and merge packed products.

Custom Packaging Fulfillment Service

 

Custom box and filler, extra protection for the products.

Unlike Amazon FBA who only uses standard sized boxes, ChinaDivision not only owns a varies of packing materials with all sizes, but also accepts any kind of custom packaging requirements. ChinaDivision custom packaging fulfillment service is dedicated to provide the most suitable package for every unit of product. In order to maximally prevent the products from shaking and bumping in long distance transport, the outer packages and filler are highly-customized.

For example, there is a ChinaDivision customer who sells electric hair brush, although the brushes are very quality, they still get negative feedback because the outer boxes corners were frequently knocked flat. (fulfillment services) In order to not let the packaging damage affects the shopping experience, ChinaDivision developed a packaging solution for them, wrapping the boxes’ corners with customized shaped expanded polystyrene. This packaging solution not only improves their customer satisfaction, but also adds very little actual weight and volume weight on each package.

 

Custom package design service helps you to establish an e-commerce brand.

As was mentioned in the article Branding Tips for Sourcing from Alibaba, well-designed product package plays an important role in branding since it’s the first thing a buyer lays his/her eyes on after receiving the online purchased products. (fulfillment services) Custom designed packaging is not just about printing logos on the outer box, there are more things can be done. ChinaDivision brand upgrading service is a comprehensive service to help the customers to establish an e-commerce brand and draw a good brand image, custom package design service is one of the most important service items in it.

ChinaDivision custom package design service can be divided into two parts, design and pack. The customer can choose to design the packages in house, or commission ChinaDivision to do the work, ChinaDivision will provide several design drafts and modify to satisfaction. (fulfillment services) After determining the package designs, ChinaDivision will have them manufactured and sent to the ChinaDivision warehouse directly. Then after someone placing orders, the warehouse staff will pack the products as the customers’ requirements and ship them out.

 

With the help of the protective and branding-friendly packaging solutions provided by ChinaDivision, the e-commerce business owners can improve their stores’ shopping experiences and establish a successful e-business brand with less hassles and logistics budget.

ChinaDivision Fulfillment Service Helps You Ship from China to China

According to a recent report, China remains the largest e-commerce trading market, the value of China’s e-commerce market accounted for 39.2 percent of the global market as of the end of 2016. (fulfillment services) It means for world-wide e-commerce business owners, both sourcing products from China and selling to China are good ways to make money. In order to help the customers to seize the opportunity and expand their business, ChinaDivision launched the domestic fulfillment service, which includes China local warehousing, China domestic shipping (from China to China) and multiple highly customized value-added services. (fulfillment services)

Editable template of detailed map of China, isolated on white
Editable template of detailed map of China, isolated on white

From China to China

With the help of China domestic fulfillment service, e-commerce business owners can source products from China and sell them to Chinese consumers. (fulfillment services) Unlike the drop-ship suppliers, ChinaDivision provides goods inspection, warehousing and inventory management services, which ensures that the recurring problems such as high error rate, unprofessional packing, incorrect inventory, inappropriate custom clearance when using drop-ship will not happen.

 

Multiple value-added services

Another problem the e-commerce seller may come cross is, they may find it difficult to get customer oriented value-added services from Chinese suppliers, since the point of drop-shipping is “no inventory, ship directly to the buyers”, which is starter friendly, not branding friendly. The value-added services included in the domestic fulfillment ensures that the customers can run a variety of branding campaigns, they can customize packages, put multiple products in one box, send promotional items, mark the brand name on the shipping labels, etc. (fulfillment services) All of them will help the e-commerce business owners to establish a brand, because instead of receiving an item with no logo (or worse, the manufacturer’s logo), the consumers will be impressed by the well-designed packages and thoughtful promotional items.

 

Fast

One of the reasons why e-commerce in China can be so developed is that China domestic shipping is very high speed. Chinese consumers have been accustomed to receiving packages in three days after online purchase, even the buyers in remote areas can expect to receive packages within a week. Fast domestic shipping, experienced manual operation and effective inventory management make the China domestic fulfillment service very time-saving.(fulfillment services) If the customer already stock the products in ChinaDivision warehouse, once a buyer place an order in his/her store, the products can be processed in 24 hours and only take 1-3 more days to deliver.

 

Help to deal with exchange & refund

For the online store owners who sell clothes or accessories, it is a headache to update inventory every time buyers request to change the color or the size. Being an one-stop order fulfillment service, China domestic fulfillment service includes helping customers to deal with exchange & refund requirements and update the inventory in the real time. This makes it possible for online store owners to improve the store’s shopping experience with less hassles. More than that, ChinaDivision also helps the sellers to return or change goods to suppliers. Once some damages or quantity errors are found during goods inspection, ChinaDivision will inform the customer and help to contact the supplier to arrange the replacement of goods.

ChinaDivision BigCommerce Order Fulfillment App Has Been Launched

In the past few months, ChinaDivision has constantly launched order fulfillment apps/extensions for Shopify, OpenCart, WooCommerce, Magento and eBay, all of them have helped ChinaDivision customers to streamline their e-commerce business and fulfill orders from different stores automatically. (BigCommerce Order Fulfillment) We have been receiving a lot of positive feedbacks for the smoothly running order fulfillment integration, now we launch another one, ChinaDivision BigCommerce Fulfillment App.

bigcommerce app

As we know that BigCommerce is a powerful e-commerce platform which has helped a lot of global online retailers to succeed. ChinaDivision order fulfillment app is a full-function tool for e-commerce business owners to sync data between BigCommerce stores and ChinaDivision order fulfillment system.

 

Who needs this app?

 

If you own a BigCommerce store and sell products globally, you need this app.

ChinaDivision BigCommerce order fulfillment app is specially developed for global e-commerce business, instead of spending a lot of money on running multiple warehouses worldwide, the BigCommerce store owners can out-source the order fulfillment to ChinaDivision and still get a seamless e-commerce business, just think of us as your in-house fulfillment team.

 

If you source products from China, you need this app.

ChinaDivision is located in Shenzhen, China, very close to Hong Kong. (BigCommerce Order Fulfillment) Relaying on the world’s biggest e-commerce wholesale platform (Alibaba), the super-quick China domestic shipping and the superior location, ChinaDivision are capable to help the BigCommerce store owners ship the cost-effective products out within 24 hours after the orders are placed. More than that, the near-source fulfillment solution provided by ChinaDivision can help the BigCommerce store owners save a lot of logistics fees.

 

If your products have complicated SKUs, you need this app.

Selling products with complicated SKUs, such as clothing, accessories or Phone cases, has particularly high requirements for the fulfillment system. ChinaDivision BigCommerce order fulfillment app can reduce errors by making all the processes automated. Without too many manually data transfer, the tech-oriented order fulfillment ensures that the buyers will always get what they ordered.

 

If you want to fulfill orders from multiple stores, you need this app.

Using a single ChinaDivision account, the BigCommerce store owner can fulfill orders from different stores and manage the inventory centrally. (BigCommerce Order Fulfillment) All the ChinaDivision order fulfillment apps/extensions support order number prefix customization, which means the e-commerce business owner can run multiple BigCommerce, Shopify, eBay, Magento, WooCommerce stores in the same time and still fulfill the orders centrally.

 

Why use this app?

 

Relies on the powerful order fulfillment system.

Our BigCommerce order fulfillment app is not only a plug-in, but also one of the parts of ChinaDivision fulfillment system. The effective inventory management, experienced manual operation and one-stop fulfillment service can help the BigCommerce store owners to establish a good brand image and improve the customer satisfaction.

 

One-click sync data.

After installing BigCommerce order fulfillment app, the seller can transfer the new paid orders to ChinaDivision fulfillment system with the help of order sync function, they can choose to do it automatically (once the buyer place the orders, the orders will be synced to the fulfillment system) or manually sync orders by clicking Create Order button once a day. (BigCommerce Order Fulfillment)After ChinaDivision processed the orders, the tracking numbers can be synced to the BigCommerce store and sent to the buyers through e-mails as well.

 

Real-time inventory update.

Wrong inventory information can lead to high order close ratio and unhappy consumers, so it’s important to make sure that it’s updated in time. ChinaDivision will subtract or add the corresponding quantity in total inventory once the products are purchased or returned, this can really take the hassles away when there are a lot of products come and go during peak seasons.

 

How to use this app?

 

Step1. Install ChinaDivision BigCommerce Order Fulfillment App.

You can get our BigCommerce order fulfillment app here. Authorize ChinaDivision order fulfillment app to your BigCommerce account, this ensures that ChinaDivision can collect data from your BigCommerce store.

 

Step 2. Define your using preferences of the app.

You can set the order number prefix here to avoid the existence of same order numbers when you fulfill orders from multiple stores.

 

Step 3. Start to sync orders and let ChinaDivision take care of the rest.

 

We will launch order fulfillment apps or extensions for more e-commerce platforms, please stay tuned.

ChinaDivision Gift Fulfillment Service

Giving away free gifts is a proven marketing strategy which is usually called gift marketing. Gift marketing is particularly suitable for re-marketing, because sending promotional items to old customers in holidays, anniversaries, their birthdays, etc, not only gives them favorable impressions of your brand, but also reminds them to pay attention to your products again.

 

chinadivision gift fulfillment

 

Carrying out gift marketing normally means sending a lot of packages in a short time, so it’s better to outsource it. ChinaDivision gift fulfillment service can take the hassles away and makes it possible for you to only focus on how to get more orders.

 

Thoughtful &Cost-effective gift sourcing. Nobody wants lousy T-shirts or mugs with big logos on them, only the thoughtful and meaningful gifts can get a better promotional result. At the same time, the promotional items can’t be too expensive, since you are sending a lot of gifts for free. ChinaDivision can spare you the hassle of selecting suitable gifts from tons of listings online, relaying on the large amount of manufacturers in China, and the B2B marketplace Alibaba, ChinaDivision gift sourcing service can be cost-effective and thoughtful at the same time.

 

Flexible shipping methods. Unlike the other fulfillment service, gift fulfillment service has to provide cost-effective and flexible shipping solutions in particular, since it directly relates to the promotion budget and effect( in some cases, whether the customers can receive the gifts in the ideal time). ChinaDivision has been partnering with world-leading express carriers like UPS, DHL, EMS, etc, which makes it possible for us to get a negotiated shipping price and real-time updated shipping status. With multiple years of experiences in B2C business, ChinaDivision can fulfill your promotional items in the most effective way.

 

Customizable packing. As was mentioned above, sending promotional items can increase the identity of your brand. But how to achieve it? One of the effective ways is using customizable packages. Instead of just printing your logos on the box, there are more you can do. Have your packages well-designed, ChinaDivision will make them real. Like people wrapping the gifts before gift giving, thoughtful packaging makes the receivers feel your caring heart. Not only that, ChinaDivison also provides kitting service. It means you can put different products and inserts in the package, such as thank you cards, gift cards, coupons, etc.

 

Scheduled shipping. Another hassle in gift marketing is you have to keep the dates in mind: anniversaries, birthdays, holidays, etc, and you have to send the gifts ahead of time to make sure you customers receive them in the right time. Scheduled shipping is one of the core services in ChinaDivison gift fulfillment solutions, give us your customer and holiday list, we will take care of the rest.

Drop Ship vs Third-party Fulfillment Service

Drop ship is a supply chain management method which the retailers don’t need to keep the goods in stock, because the drop-shipper(normally the manufacture or the wholesaler) will send the goods to the buyers directly. Drop shipping saves warehousing fees and reduces the hassle of picking and packing. But there are still a lot of disadvantages, that’s why a lot of online store owners turn to third-party fulfillment service providers.

What’s the differences between third-party fulfillment service and drop shipping?

Drop Ship vs Third-party Fulfillment Service

Third-party fulfillment providers do more. They do kitting/assembly, value-added services, and give you more shipping method to choose.

One of the advantages of drop ship is you don’t need to handle the packages, which reduces a lot of hassle. But this also makes the packing customization impossible. Third-party fulfillment providers can do a lot of work for the store owners before the packages are shipped, such as kitting, assembly, adding marketing inserts, because they receive products from multiple suppliers and process them together.

About carrier selection. The drop shippers send the products directly to the buyers, but most of them only cooperate with a few express carriers, and normally will not bother to find cheaper or faster shipping method for the store owners. This may not be a problem at ordinary days, but during holiday season, such as from November to January, when most of the store owners received tons of orders, that’s the time when problems emerged. Consumers will not be happy if they receive their Christmas gift in January. Third-party fulfillment providers can make more flexible shipping solutions for the store owners, because global shipping is what they do , they have more experiences than the suppliers.

Third-party fulfillment is more controllable

Inventory management has been a headache for the store owners who drop ship products from multiple suppliers, and it will be even harder when the owner gets a lot orders in a short time. The solution is to let all of the suppliers send the products to one place and deal with them centrally. Once you let third-party fulfillment providers handle your inventory, every shipped-in and shipped-out will be recorded, there is no need to contact different suppliers just to update the inventory. Another meaning of the word controllable is that the store owner can monitor the shipping status in real time. Professional inventory management software will return a tracking number for each shipped package, you can deal with the problem on time if something went wrong.

Third-party fulfillment service brings better customer satisfaction

The consumer can get different products in one package if the store owner uses third-party fulfillment service. This is particular important for the owner who sells quite different kinds of products in one store or owns multiple stores. Besides the products the consumers buy on their own initiative, the store owner can also send them gift kits on holidays with the help of the kitting service third-party fulfillment company provides. This is an effective marketing strategy which will deepen the brand awareness and increase customer satisfaction.

ChinaDivision is a full service third-party fulfillment provider, which not only provides quality fulfillment services as mentioned above, but also as controllable as your in-house fulfillment team. With multiple years of experiences in b2c business, ChinaDivision can provide much more customizable services than drop-shippers.