Generally speaking, Indiegogo and Kickstarter are much similar crowdfunding website platforms, which are mainly used for business startups. Both platforms are not fit for apps or software, and B2B products are not suitable for crowdfunding, as the products have to be designed for consumers rather than for business as far as crowdfunding projects concerned.
Though Indiegogo and Kickstarter are much similar, there are some differences between them. Can you distinguish between Indiegogo and Kickstarter? Please don’t forget to show your opinions below.
Indiegogo provides 28 categories for creators and backers while Kickstarter supplies 15 categories. On Indiegogo, backers have control over the fixed(all or nothing) or flexible (creators gains whatever amount they collect)models. That flexible funding makes it possible for creators to get the funding even though the funding goal is not realized, while creators on Kickstarters cannot get the funding when they don’t achieve their own funding goals.
Table gaming category is trending on Kickstarter, while on Indiegogo, electric bike category is very famous. Indiegogo’s backers prefer the product functions while Kickstarter’s backers prefer the design of the products. Laptops, home automations, and SSDs perform better on Indiegogo. While on Kickstarter, travel, photography and wearables are the product categories that work better.
According to a digital report, the success rate of projects on Kickstarter is about 37%, while that is only 17%~18% on Indiegogo. The backers on Kickstarter pay for the crowdfunding campaign they are supporting at the end of the campaign if the goal is realized, and they can cancel the pledge any time until the end of the campaign, which leads to an average 5%~10% reduction in backers. In contrast, the backers pay for the campaign instantly on Indiegogo.
Last but not least, Kickstarter gets more media coverage than Indiegogo. Now do you have a clearer picture of the differences between Indiegogo and Kickstarter? If you want to start a crowdfunding project, which platforms do you prefer to use?