Your project has market validation, customers, and funding (coming soon)—the three essential elements of any successful brand. One of the logical paths to follow now is to move forward with your project and create your own e-commerce brand.
Here are four tips for turning your crowdfunding campaign into e-commerce.
1. Build your website
In fact, we recommend that you create a website for your brand and products during or before your campaign, even if you may not be ready to sell products on your website after the event is over.
Your crowdfunding campaign page can be seen as a way to drive traffic to a platform that you can own and control during and after the campaign. Besides, creating a website before launching an e-commerce store will make the transition from crowdfunding to e-commerce smoother.
2. Choose an e-commerce platform
After setting up your website, you need to add an e-commerce platform to start selling. An e-commerce platform is a kind of software through which online companies can manage their e-commerce sales and operations.
E-commerce platforms such as Shopify, WooCommerce, etc., can simplify the online sales process and are an essential part of many e-commerce strategies, especially for first-time sellers.
Using it with an e-commerce platform that integrates a third-party logistics (3PL) provider can help automate your order fulfillment process, allowing you to focus on bigger and better plans without having to pay attention to the details of transportation.
3. Establish a partnership as early as possible
We recommend establishing a partnership during the crowdfunding process, which can help you promote your products.
For example, find an accountant who works well with you and understands your business model. He/she can not only help you set the right goals for your campaign but also help you keep your business stable when you open an e-commerce store.
Also, finding the right fulfillment provider in the crowdfunding campaign will ensure that you successfully set up supporter rewards and the shipping of orders from the e-commerce store.
The implementation of e-commerce and crowdfunding may be different or more complex, so it is essential to choose an implementation provider that can simplify your business processes.
Excellent 3PL, it has the following functions:
- Integration with major e-commerce platforms
- Ship in two days
- Distributed inventory
- Inventory management tools
- there are more!
The above features ensure that you successfully implement your campaign and ensure that you successfully enter e-commerce.
4. Keep in touch
If your crowdfunding campaign goes well, your supporters will become the biggest fans and most loyal customers.
Expanding your customer base is essential, but don’t forget where to start! Your community of supporters can help spread information about your online store and recommend your products to friends and family. In exchange, offer discounts or referral rewards to your supporters.
Remember, your crowdfunding campaign may be just the beginning, and these tips can prepare you for the next stage of e-commerce success.