Consumers used to be patient about getting their goods, but that’s not the case anymore. This will not be waited until the future, but will be better asap. Peoples want faster and faster delivery speed, it will be good if there are companies provide same-day deliveries, that is what we call lighting speed. We have seen Amazon same day drone service 2016, and this brings the awareness of faster delivery, Consumers will demand this service as a way of distinguishing between buying from one company or another, putting morepressure on companies to offer these same-day deliveries just to keep up with their competitors.
Ecommerce marketing will consistent of aggressive content marketing campaigns. Providing engaging content on brands’ websites, as well as on social media, will be a dominant force behind marketing. This is especially true of video marketing as it surges in popularity. Social influencer programs will also continue to grow, with brands paying influencers to use and spread the word about their products.
the Internet of Things
IoT (the Internet of Things) starts taking a stance in eCommerce, specifically using beacon technology as a tool to reach your customers when they are not IN your store, or on your website. This means you can reach to your customers wherever they are. Everything is connected. This will also change and improve the marketing landscape for retailers in the coming years.