Cross-Border E-commerce Provides More Opportunities for TCM to Go Abroad

The rapid development of China’s cross-border e-commerce industry has become a new type of business in promoting the transformation and upgrading of international trade. What role can cross-border e-commerce play in the pharmaceutical industry, especially in the traditional Chinese medicine industry? Member of Cross-border e-commerce development association of Chinese medicine supplies committee Zhang Rui jiao, accepted an interview on April 15, saying, to meet the difficult position in go out, internationalization of traditional Chinese medicine at present, with the help of a cross-border electricity is a good solution.

Editable template of detailed map of China, isolated on white
Editable template of detailed map of China, isolated on white

Exports of Chinese medical materials, like herbal slice, Chinese patent medicine, extractive and health care products are in negative growth, both in export volume and value of export. Zhang Ruijiao said, it is much more difficult while the oversea wholesalers are using the traditional way of trading due to the China’s manufacturers have now more inventory pressure and more commodities classification. Many of the Chinese manufacturers cant meet the requirement of large order while small order also not accepting due to the high cost. That’s one of the reason why the Chinese medicine business owners cant make their business expanded with traditional way of trading.

While the cross-border e-commerce, the new business model can help to figure out this problem. It allows small order for the oversea buyers. With this new business model, tracking products quality are much more easier and this is a plus for the buyer experience. Traditional Chinese medicine is the quintessence of our country, this helps to build international brand easier than other products. Zhang Rui jiao thinks, in terms of creating international brand of Chinese medicine, cross-border e-commerce can also play a role of more, because the cross-border e-commerce can directly reflect the customer experience and evaluation, which is a great help for establishing the brand.

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