What can e-commerce Sellers Learn from WalMart ’s Biggest Revenue Surprise?

Recently, Wal-Mart announced its biggest revenue surprise in 31 years. As consumers poured into Wal-Mart to consume, its online sales almost doubled during the coronavirus pandemic.

During COVID-19, the discount retailer used its large store base and investment in e-commerce to provide customers with food and other goods. In the second quarter, US same-store sales increased by 9.3% while US e-commerce sales soared 97%. This is because more and more customers tend to use same-day delivery and curbside pickup services.

Wal-Mart’s CEO Doug McMillon (Doug McMillon) said the company will expand these benefits by adding member services. He did not disclose when it was launched, nor did he provide details about the privileges. He only stated that the project will pick up goods by the roadside and speed up the delivery of customers, strengthen the relationship with customers, and collect valuable data. What’s more, It is reported that the program called “Wal-Mart+” is expected to compete with Amazon Prime.

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