Anyone who owns or runs an eCommerce site, whether large or small, knows the importance of customer feedback. Equally well-known is the difficulty involved in generating quality customer feedback.(order fulfillment center)
Firstly, What exactly do you want to know about your customers’ experience?
Do you want to know about their interactions with your staff, product quality, pricing, variety of products or services you offer, hours of operation? The list can get pretty long, right? Pick no more than 1-2 categories, such as staff interaction and product-related questions, to dive into and stick to those.(order fulfillment center)
Second thing is, Gather as much feedback as you can
There are countless ways to collect customer feedback. Make the process as easy as possible, and choose any/all of the following options that will give your feedback efforts the most exposure. Feedback is worthless if you’re not sure what to do with it. For example, knowing your customer satisfaction rating is an average 8 out of 10 doesn’t tell you exactly what your customers want you to improve. Crafting your questions correctly is critical to receiving the right information that’s useful to your business.(order fulfillment center)
Next but not the last thing, Define next steps
Once all your responses have rolled in, it’s time for the most important step: make changes based on your feedback. You’ll build trust and foster loyalty by reciprocating your customer feedback with real improvements. Take the most popular requests from your responses and apply them to your business.(order fulfillment center) Share the research with your employees and let your customers know you heard them and are making their experience your priority.
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