Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.(order fulfillment center)
You can use Keyword Planner to accomplish the following tasks: Research keywords and Get historical statistics and traffic forecasts. It’s important to keep in mind that while Keyword Planner can provide some great keyword ideas and traffic forecasts, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.(order fulfillment center)
How to search for new keywords
1, Sign in to your Google Ads account. Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue.
2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.
3, Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one: Words or phrases that describe what you’re advertising. The URL of a web page or entire website related to your business.(order fulfillment center)
4, Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data.
With your results, you can use the Keyword ideas page to:
- Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
- See search volume data for your keyword ideas by date range.
- See visualizations broken down by search volume trends, platforms, and location.(order fulfillment center)
- Download keyword ideas.
- Add keywords to your plan to get forecasts broken down by location, language, or network settings.
Download keyword ideas. Add keywords to your plan to get forecasts broken down by location, language, or network settings.(order fulfillment center)
How to get forecasts and historical metrics for your keywords
1, Sign in to your Google Ads account.
Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. Learn more about manager accounts
2, In the upper right corner, click the tool icon , then under “Planning,” click Keyword Planner.
3, In the “Get metrics and forecasts for your keywords” search box, enter or paste a list of keywords, separated by commas or line breaks.
4, Click Get started to see your forecasts.(order fulfillment center)
5, To see your historical statistics, like average monthly searches or competition data, click Historical metrics at the top of the page.
With your results, you can use the Forecasts page to:
- Get updated keyword forecasts based on potential bids.
- Sort your results by clicks, cost, match type, impressions, CTR, or average CPC.
- Customize your forecasts by date range to see how seasonality affects traffic.
- Visit the Plan overview page to see forecasts for top keywords, locations, and devices.(order fulfillment center)
- Download plan forecasts in an Google Ads Editor-friendly format.
With your results, you can use the Historical metrics page to:
- See historical statistics for your keyword ideas by date range.
- Download historical statistics of the keywords in your plan.