Why do some Shopify stores perform well, while other Shopify stores have little traffic or few turnover? All sellers want to increase their sales as many as possible, but how to realize that is really a problem. Don’t worry. Here comes a great solution to optimize your store in order to make more money.
Given that Shopify stores succeed for many reasons, what works for one may not work for another. Every seller should make a specific analysis based on the actual situation of the store.
Do you know what makes a Shopify store great? Do you think your Shopify store is great enough?
A great Shopify store does well due to multiple aspects. But it is sure that your store have to be more attractive and more visible than your competitors so as to stand out. Here are what you can do to improve the performance of your store.
- Make the storefront unique and charming
People don’t continue to visit your store if they find it nothing special or the website is not well designed. It is not enough to use standard Shopify themes because many store owners have used them, making it like a cliche. So some brands have applied a customized storefront to make it unique.
2. Good customer experience
Customer experience is what customers feel when they are shopping, online or offline. There are many factors influencing the customer experience of online shoppers, such as loading speed of the page, the layout of the store, the customer services, the easiness of finding products. Good customer experience is beneficial to close a deal, while bad customer experience makes you lose customers forever.
3. Free shipping
Shoppers don’t want to pay for shipping for online purchase. If your store has set up shipping fees for every product, the customers is very likely to reject the payment even though he/she likes the product very much. He/she may turn to your competitor who offers free shipping for the same product.
4. Lots of traffic
If your store are rarely viewed by people, how does it have a high turnover? The more people visit your store, the more likely you have more customers. So you need to try your utmost to drive more traffic to your store, paid ads or organic traffic. Then you increase the conversion rate of your store. The sales will be doubled or more.
Of course, the high-quality product is the indispensable factor for great Shopify stores. Moreover, great stores are also full of good reviews, widely recognized by their customers. And they also pay attention to customer retention.