How to Make Best Use of TikTok to Boost Ecommerce

At the end of last month, TikTok announced that the number of global monthly active users (MAU) exceeded 1 billion, which has increased by 45% since July 2020 and nearly doubled compared to the beginning of 2020.

Recently, TikTok has announced its latest e-commerce product features through its marketing public account. There are two core functions newly launched this time: One is TikTok Shop, which is the store function. The other is called TikTok World, which helps merchants to link up with influencers and potential consumers in the whole world.

Short video is very hot in last three years all around the world, and TikTok is the most popular for short video app. In May, 2020 and May, 2021, TikTok app both ranked first in downloads and incomes among worldwide popular apps, ahead of Facebook and Youtube.

In July 2021, SensorTower data showed that TikTok has become the first non-Facebook app with 3 billion downloads. Amazing? Do you like watching short videos on TikTok? How many times do you open this app every day?

As TikTok has more than 1 billion monthly active users, there are much traffic, and many ecommerce sellers and businesses are engaged in bringing traffic to their stand-alone stations through TikTok. Some even directly sell products by TikTok live broadcast, and have highly increased their online sales. What are you still waiting for?

One has made $16,000 by TikTok organic traffic diversion to his e-commerce website. Whether it’s traffic or monetization, TikTok continues to demonstrate the superiority of its product model.

Charli D’amelio is the first one who has gained 100 million followers on TikTok in December, 2020. Her first video was released on May 30, 2019, which means that it only took her one and a half years to get 100 million fans!

It took 9 years for the first person to get 100 million followers on Youtube, while it took 3 years and 7 months for the first person to get 100 million followers on Instagram.

This is the power of short videos and TikTok!

So it is time for you to make use of TikTok to drive traffic to your ecommerce website and sell products by live broadcast to increase sales. Do you think so? Please comment below.

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