There are many aspects to consider in the successful launch of a crowdfunding activity, such as shooting an appropriate video for the crowdfunding platform, creating a landing page with high conversion rate, opening social media accounts and operation, contacting public relations, placing appropriate and accurate advertisements, etc. One of the most important thing is the use of email marketing to facilitate user transformation.
The subject line of the email should be based on its emotions and urgency and make it as simple as possible, do not use any junk words.Try to avoid using a particularly official voice in emails, but use the tone of a letter between friends.
An email has a single goal and a single call to action: forwarding, watching video, participating in a lottery, buying, etc.;Insert the product picture with high texture to increase the user’s desire to buy. (Crowdfunding Order Fulfillment)
When you’ve written an email, inserted a beautiful image, and clicked the “send” button, you think this will make everyone happy? Absolutely not.After the email sent, all we need to do is analyze and judge the performance of the email according to the data.The three most critical statistics for evaluating an email are delivery rate, opening rate and click-rate.
Delivery rate, refers to the percentage of mail you send that reaches the other person’s inbox successfully.Failed deliveries include mail address errors, messages judged as spam by the server, and so on.Delivery rate is an indicator of whether your mailing list is healthy.If the source of the mail is unknown (it is not recommended to buy an email address for marketing), this will cause a lower rate of delivery .
Open rate, refers to the percentage of people who have opened your email as a percentage of those who have successfully delivered it to their inbox.Once the message arrives in their inbox, all we have to do is get them to open it.Title (preview content) and sender (individual or company?)Is the most important factor affecting the open rate of mail.The subject line of the email needs to be taken care of by the user and should be relevant and describe what they should expect when they read the entire email.With 50% of emails now open on your phone, it’s best to shorten the title (or main content) to less than 25 characters.
Click rate, refers to the percentage of people who have clicked the mail button as a percentage of those who have successfully delivered it to their inbox.Another variant is click to open, which refers to the proportion of people who have clicked the mail button as a percentage of those who have opened it.It is more recommended to use the latter to evaluate whether the mail content is relevant.To achieve a high click-through rate, it is necessary to segment the people in the mailing list, discover and push the content they are interested in.
Above are some notes about the use of email marketing in the crowdfunding process.