Have you ever wondered why some people make lots of money through dropshipping business while others make a little money even lose some money? Have you ever wanted to start your own dropshipping business to increase your income? Have you ever heard that your friends or colleagues have become very rich after starting dropshipping business for several years?
Although dropshipping is a simple business model for people to start business with lower cost and less time, not everyone who does dropshipping business succeeds and earns a lot of money. What is the reason of unsuccess?
As dropshipping business allows you to sell products without any inventory, and the suppliers send products directly to your customers. You focus on choosing what kind of products to sell, finding reliable suppliers, building your own brand and doing marketing to attract more people to your brand. The failure of one of these four aspects can lead to the unsuccess of your dropshipping business.
Here we are talking about the test of your choosen products to help you decide whether the products you have picked are competitive and profitable or not. Maybe you can start selling products and change the products that sell badly. But it is a waste of time and money spent on advertisements. In addition, you have lost many potential customers who may go to your competitors, which is a great loss for you. So you should test the products at the beginning, before doing large-scale marketing. Here are three tips for you to test your products as follows.
- Using E-mail Marketing
You have choosen products and uploaded them to your website, it is time for you to test these products.
What is the first method you are going to use? It is email marketing, which is one of the most effective methods out there.
You should set up an attractive newsletter and send it to your subscribers. Then you see what the CTR is and how many sales it brings. If the results are acceptable and increase your sales meeting your expected effects, the products prove to be good and profitable.
- Using Facebook Ads
You can launch a campaign on Facebook with your video Facebook Ad aimed at your target audience. Then you can see whether a group of people show interest in your products or not. If there are a group of people interested in your products, you can market your products directly to them, which is more effective and cut your sales costs.
If there are few people watching your video or people comment that your products are not good, it is time for you to change your products to sell.
- Using Instagram
It is free for you to test your products on Instagram. You can create a series of accounts around your products. You put different products of the same type on different accounts, varying in colors, styles and design. Then you see which account gets the maximum likes and comments on wanting to buy it.
It is effective, without any money investment. But it takes you lots of time to manage these accounts and update your posts daily.
In conclusion, it is necessary to test your products before doing large-scale marketing, which increases the possibility of your success of dropshipping business.