Time is the enemy of many blogs. So, creating updated content is the single biggest way to be different. Not all content will become outdated if it’s evergreen. But, it depends on the industry. For example, the SEO industry changes at a rapid pace. Marketing in general is always changing and there are always new mediums emerging. Content gets outdated. When you find outdated content, there’s opportunity. The most obvious plan of attack is to create an updated piece of content, but that’s not all:
You must create an updated piece of content that blows the other one out of the water. Don’t play nice when it comes to helping the user. It is a competition to see who can help the user more.
content marketing is competitive in the entrepreneur, SEO, and marketing industries.
As long as you have the intention of helping someone, it will improve the value of your website. The moral of the story is that your content needs to help people reach a goal or solve a problem. That means your content must please the user. The internet-age is User-Centric, your focus should always be “what can I do right now to help my prospective customers or readers?”Another thing is, Your content should be so good that your competitors don’t even attempt to beat it. that is the depth of your contents. And last thing but not the end is, you must keep your content creative and unique. Rehashed content won’t earn you backlinks. you’d better use ideas that are already validated. This will increase your content’s chances of success. And here comes to the last step, is to promote your content. It is the most simple way but people don’t really know how important it is, get it done now! to make your content read more and more.