Why it is Important to Pay a Visit to Your Order Fulfillment Warehouse?

E-commerce sellers who have learned about outsourcing warehouses maybe want to check the actual delivery status to confirm the professionalism of the 3rd party logistics. Thus, it is a good choice to conduct a field visit around and inside the warehouse. So what are the important issues that can be judged by fieldwork?

First of all, you can check the surrounding environment of the warehouse. In order to ensure the timeliness of delivery, the courier can enter the courier distribution center as soon as possible. The e-commerce seller needs to confirm whether the order fulfillment warehouse is around or even inside the courier distribution center to ensure the delivery. At the same time,

also need to confirm the traffic conditions around the warehouse, because e-commerce sellers need to send goods to warehousing companies through logistics or other methods, so the transportation convenience during delivery and storage needs to be guaranteed.

At the same time, you can also see the professionalism of the warehouse staff, which is a very important aspect. For example, some Amazon sellers may have fragile products or some items that require more professional storage methods(red wine, cosmetics, food, etc. ), so you can visit  the warehouse to check the level of personnel operation and find whether there is violent operation or any factors that can damage your inventory. In Fact, whether or not your goods are protected in the third-party warehouse is also a problem that e-commerce sellers are more concerned about. No one wants to receive the news that their goods is damaged.

In addition, e-commerce sellers also need to confirm whether warehousing company is equipped with a professional warehouse management system and related equipment to ensure the accuracy of delivery.

Finally, China Division welcomes your visit at any time! Please be sure to contact us if you have any questions about the order fulfillment and Chinese warehousing.

Will Automated Warehousing Replace Order Fulfillment Company?

With the advancement of modern automation, automatic warehousing equipment has gradually entered people’s attention, especially e-commerce warehouses. It can be said that the rise of modern e-commerce warehousing outsourcing services must be inseparable from the assistance of warehousing automation equipment. However, in the modern era of rapid scientific and technological progress, automated warehousing will be an inevitable choice in the future. So is it necessary to find a third-party logistics services? Will e-commerce order fulfillment warehouse be replaced?

On the one hand, with the widespread popularity of automated storage and equipment, the price cost is still unaffordable to many e-commerce sellers. Especially for small and medium-sized sellers, under the premise of small shipments, spending a lot of money to buy automated storage will only increase unwarranted consumption. In fact, the better choice is the e-commerce warehousing outsourcing service. Under the urging of the times, the third-party warehouse must be equipped with various types of automatic equipment, which will be better than self-built automated warehousing. Higher delivery efficiency and  more favorable price can help small and medium-sized companies better meet the challenges of the wave of automation.

On the other hand, most e-commerce sellers will adopt the principle of proximity when building their own warehouses, that is to say, the want to set up warehouses in areas close to their own companies to facilitate supervision. Then this will inevitably lead to the problem of low timeliness of delivery. But the third-party e-commerce warehouses are all located near the express distribution center, which has a considerable advantage in terms of timeliness of delivery. With the ultra-high accuracy of automated warehousing, it can greatly improve the timeliness of logistics and the accuracy of delivery.

How Can Amazon Sellers Use Facebook ads to Boost Sales

As an amazon seller or operator, you are no stranger to the topic of Facebook advertising. You’ve probably heard about Facebook ads that burn money but don’t make money, or you’ve heard about how much traffic you need to make balanced budget.

Using Facebook ads correctly, is the key to boost your Amazon’s ranking, review and sales.
There are 3 ways where Amazon sellers can boost sales through Facebook ads in 2019.

1. The value of Facebook ads

Facebook had 2.41 billion active users in the second quarter of 2019.

v2 467fa9498eed09c5ab1ec8a07325abb5 b

There is no doubt that Facebook is the largest social networking platform in the world today. Based on massive user data, Facebook’s advertising system can help advertisers achieve operational goals very efficiently.

So what can Facebook ads help us achieve as Amazon sellers?

first, Increase in sales
The most direct benefit of sales promotion is that it can improve Listing Ranking in a short time as well as its conversion. Especially during the promotion of new products, it can help us to achieve the target promotion effect better.

Second, Customer Data. The most painful thing for Amazon sellers is that they can’t precipitate customer data. The cost of finding a new customer is six times the cost of maintaining an old customer. Then through Facebook advertising, we can easily get customer email and other contact information. And we can also leverage Facebook advertising to a greater extent by accumulating customer information and bringing greater revenue.

Third, Get Review
Access to Review is the top priority of every Amazon seller. After getting contact information from customers through Facebook, there is much more room to operate on reminder email than before.

2, Preparation before Posting Facebook ads

1), Optimize product listing and advertising in the site

Optimize listing of products prepared for Facebook advertising promotion, and complete relevant seo work;
Confirm that good enough photos have been taken for the product;
Confirm the optimization of the station advertisements

2), Create a Landing page

Let consumers make purchases or other actions directly on Landing pages.When a Facebook AD is placed, if it links directly to the product’s amazon page, consumers are likely to see a competing product at a lower price and lose customers.

3), Placing promotional information

Add promotion code to make it easy for consumers to get discount codes

3, Advance the Facebook AD audience

After completing the above steps, Facebook advertisement runs and accumulates certain customer data, which can increase the audience number of our products and increase sales through similar audiences.Based on Facebook ads with similar audiences, I calculated from my existing products that the customer acquisition cost per order was one third of the original customer acquisition cost.Therefore, similar audiences are excellent resources in terms of function, efficiency and promotion cost. What is similar audiences?A similar audience is a new group of people who are already interested in the business you’re promoting and who are similar to your existing premium customers.The important thing to note here is that you have to build a similar audience by building a source audience before you can create a similar audience.