The Best Ways to Increase Conversions on Your Website

Here we have put together a few bullet-proof tactics to win more customers today.

  • Social proof

The most powerful weapon of conversion rate optimization is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

  1. Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
  2. Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
  3. Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
  4. Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
  5. Gather reviews and display them on your website for added trust.
  • Social Media

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action like hitting the buy, click, sign up, or call button. Best way to do that?

  • Irresistible great content

Great copy sells. First, personalize your message according to the target audience’s needs and demographics.

What exactly can you personalize on your site? A whole lot.

Show relevant testimonials and testimonials. Make your opt-in forms appropriate to what a user is doing on your website at the moment. Write customer-focused copy. Post valuable blog articles to keep your prospects coming back for the new insights.

  • A/B tests

Reduce risks that come with making guesses about your conversion rate with the help of A/B tests. Thus, you will turn more visitors into leads and customers. For instance, being unable to decide which website layout brings more customers, you can run an A/B test to determine which one works better.

Tips to Boost Your Business With Blogging

What is the advantages of blogging?

Word-of-Mouth. Who would refuse such a temptation?

Imagine how much gain your company will have if your products are advertised through blogs. With the Internet, information spreads so quickly, especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

Feedback. Blogs are useful for product research and reviews. It will be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

  1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
  2. Setup Several test Blogs right away. If your initial try out with blogs worked well, you can now start setting up your blogs.
  3. Study blog design: Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
  4. Choose a topic: It’s good to have a line-up of items you want for your blogs but be sure they align with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set goals.
  5. Remember the following safety measures in blogging:

Legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Avoid outright marketing blog, or you will shy away from your readers.