The Best Ways to Increase Conversions on Your Website

Here we have put together a few bullet-proof tactics to win more customers today.

  • Social proof

The most powerful weapon of conversion rate optimization is social proof. Demonstrate how you’ve already helped people with the same challenges your prospects face. This may be achieved in a number of different ways:

  1. Disclose how happy your existing clients are with the help of testimonials. Although testimonials don’t result in immediate purchases, they are a great way to give your prospects a little more confidence.
  2. Display recent conversions like opt-ins or sales to boost social proof and improve your conversion rates.
  3. Feature how many visitors your website or a specific page currently has. This simple trick will definitely raise the demand for your products or services.
  4. Gain more trust by showing how many followers or subscribers you have on various social media channels as well as gather reviews and display them on your site.
  5. Gather reviews and display them on your website for added trust.
  • Social Media

You may be well branded, you may be well-known, but if you are not increasing the bottom line through your social media marketing, then you cannot really justify the investment.

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action like hitting the buy, click, sign up, or call button. Best way to do that?

  • Irresistible great content

Great copy sells. First, personalize your message according to the target audience’s needs and demographics.

What exactly can you personalize on your site? A whole lot.

Show relevant testimonials and testimonials. Make your opt-in forms appropriate to what a user is doing on your website at the moment. Write customer-focused copy. Post valuable blog articles to keep your prospects coming back for the new insights.

  • A/B tests

Reduce risks that come with making guesses about your conversion rate with the help of A/B tests. Thus, you will turn more visitors into leads and customers. For instance, being unable to decide which website layout brings more customers, you can run an A/B test to determine which one works better.

Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).