Four Key Factors to Design a Successful Ecommerce Order Fulfillment Strategy

Designing a successful eCommerce order fulfillment strategy can be tricky because this task requires consideration of various factors in the process. You need to understand all aspects of the supply chain and provide your customers with an excellent experience after careful planning and optimization.

Here are some tips to help you design an eCommerce order fulfillment strategy to help you deliver products on time while improving customer satisfaction.

How to Design a Successful Ecommerce Order Fulfillment Strategy?

Track inventory regularly

When a customer finds that the ordered product is out of stock and not delivered in time, they may never shop in your store again, or vent their anger on social media. These consequences may not only lead to an increase in customer churn but also have a terrible impact on your brand.

Therefore, to avoid these incidents to the greatest extent, your best strategy is to simplify your order fulfillment process and deliver products to customers as quickly as possible. You need to focus on inventory and build an inventory management system. This system can help you get real-time fulfillment cycles, so you always know when products are out of stock or unavailable.

Ecommerce-Order-Fulfillment-Strategy丨A-Better-Lemonade-Stand丨ChinaDivision
Ecommerce-Order-Fulfillment-Strategy丨A-Better-Lemonade-Stand丨ChinaDivision

Product Kitting

Product Kitting helps reduce the processing time and cost of order fulfillment. Product Kitting refers to the process of grouping, packaging, and supplying different but related items as a unit.

Product Kitting can increase productivity and reduce labor costs by storing products in separate kits. Besides, you can reduce inventory and improve cash flow.

Automated warehouse

Adopting an intelligent warehouse system can help you manage inventory, warehouse organization, and logistics using data-driven technology.

You can automate the warehouse by choosing to use technologies including RFID identification, the Internet of Things, and easy tracking of the inside of the IoT.

Using a warehouse management system can reduce human errors in order processing.

Transparent supply chain

Supply chain visibility is the focus of your strategy. Supply chain visibility can give you a deeper understanding of each process and improve the underperforming parts.

For example, if you track picking activities in a warehouse and find that manual picking increases time costs, you can move it to an automated process.

Therefore, you must keep track of your supply chain and collect data.

What are the Factors Driving the Rapid Development of Warehousing Companies?

In recent years, third-party warehousing has developed at an incredible speed, greatly satisfying the various needs of e-commerce customers. So what factors drive the rapid development of e-commerce warehousing?

The fundamental cause is the popularity of online shopping in the internet age. The emergence of e-commerce industry has greatly promoted the transformation from traditional warehousing to modern warehousing. In order to meet the increasing demands of e-commerce customers for delivery, the order fulfillment warehouse must be able to ensure the rapid improvement of their business capabilities to attract more e-commerce customers, which makes it impossible for warehousing companies to slack off. If they are not careful, they will fall behind and cannot keep pace with the progress in the e-commerce era.

The second reason is the increase in consumer demand. With the advent of the fast food era, most consumers are reluctant to spend too much time waiting for the delivery of goods purchased online. Amazon sellers often encounter situations where consumers are badly rated and returned because the delivery is slower. In order to help improve the evaluation of their store, the third-party warehousing will ensure the timeliness of its own delivery as much as possible. From the location of the warehouse to the operation of the employees, the order will be sent to the express distribution center in the shortest time. To ensure that it can be delivered to consumers in the first place. So as to improve consumers’ evaluation of logistics and distribution.

In addition, intelligent warehousing also counts a lot. The advent of the era of information intelligence has also promoted the progress of automated warehousing, prompting third-party warehousing to be generally equipped with various types of automated warehousing equipment and professional management systems to ensure their own business capabilities.

Therefore, with the promotion of these factors, the warehousing industry of e-commerce can develop rapidly, which can bring better services to e-commerce sellers and help hem take the stress out of order fulfillment.

A New Warehousing System is In the Making

Why we need to update our warehousing?

Channelize the inventory movement to make the most of your inventory life. Test quality & quantity at every key checkpoint – inbound, outbound, picking, etc. With inventory accuracy, you only store less and sell more.

Our Advance Warehouse System receives information on book consignments due to arrive at our depot. It records each stage of consolidation from actual receipt, through sorting, processing, checking and confirmation. Thanks to our continued creative development we can offer ground breaking facilities, including bar-coded parcels and pallets which have been electronically checked weighed to ensure accuracy and
traceability . Electronic scanning of documents into our document management system gives our customers access to incredible consignment detail via our web portal, and provides the added benefit of auto-generated electronic shipping documents.


With the introduction of our bar-coding system every single consignment, from envelope size through to parcel or pallet, is given a unique reference number providing easy consolidation and control. We treat every consignment individually and follow the instructions set by our customers.

Our latest improvement to the warehouse. We have developed with several leading logistics companies and distributors, sending us an electronic data feed of all consignments en route to us. This gives us the ability to dynamically advise the publisher of any parcels wrongly delivered or not received. The supplier can use this information to investigate or replace missing items, which in turn improves the supply chain and brings the benefit of a more efficient and quicker service for all.