Do you know the average conversion rate of Amazon? It is about 15%, which is higher than other ecommerce platforms and websites.
Thousands of shoppers buy products from Amazon everyday. It is a huge marketplace. How do you make your products on Amazon reach more people? Of course you should try your utmost to make your Amazon listings visible to as many people as possible.
People nowadays spend more time on social media than ever before. And there are more than 2 billion users on Facebook, more than 1 billion users on Whatsapp, Twitter, LinkedIn. Given this popularity, sharing your Amazon listings on these social media through your business’ accounts is a powerful way of getting your products in front of more buyers, thus highly increasing your sales.
As there are too many ads on social media platforms, people are tired of them. You should offer something interesting and valuable to your followers by posts so that they can click them. Otherwise, they just ignore them. In order to make your Amazon listings reach more people, you’d better share your listing in more subtle ways. Here are a few tips:
- Apply a social media promo code. Sellers on Amazon with a Professional Selling account can create a promotion link to share a discount on social media. Unlike a traditional ad, sharing a promo code gives users value by helping them save money. If you want to know how to set up this code, visit this guide to complete it.
- Publish posts including your listing link. You can publish an informative, helpful blog post or video containing a link of your Amazon listings, which makes people easy to accept and click it.
- Organize a contest or giveaway. You can make an announcement by your social media accounts, and people who posts your Amazon listing in their bio have the chance to get a reward, which can increase the visibility of your listing and products.
By creating interesting and valuable posts on social media, you can promote your Amazon listings naturally and make them easy to accept.
One thing you should keep in mind is that do not frequently share your Amazon listings on your social media business account. Over promotion may make people dislike your products even your brand, which does harm to your brand and sales.
Editor’s note: This post was originally published in July 2019 and has been revamped and updated for comprehensiveness and accuracy.