For internal visibility on Amazon, your listings need to stay ahead of competitors’ products. In buyers’ searches, your products will fall behind competitors’ items in rankings if you aren’t monitoring how those listings are engaging shoppers.
To keep your listings high in Amazon’s search rankings, there are a few factors you should monitor in competitors’ listings:
- Price. You want to keep your listings’ prices at or lower than competitors’ not only because shoppers are looking for the best deals—you also want to win the Buy Box if you’re sharing a listing with other sellers, and Amazon highly prioritizes price in choosing the box winner.
- Images. When Amazon shoppers are browsing through search results, they’re not only looking at price—they’re also checking out images. Visuals can be a very persuasive factor in encouraging purchases, so you want to make sure that your listing has more images with a higher quality than competing items.
- Text. If your listing currently isn’t ranking high for your product keywords, it might be because the listing text isn’t considered relevant by Amazon’s search engine. Analyze the text of the current top-ranking listings to search for potentially relevant keywords that you can include to boost your product.
Finding ways to make your listing outshine competitors’ items on Amazon will increase your product rank in the marketplace’s search results.