Once you have identified the Landing pages (where people entered your website from search) and the exit pages (where they left off after interacting with your page), it is time to improve internal linking and your overall on-page website optimization.
This is vital because when you implement the right on-page optimization tactics, it can increase your search traffic and rankings. This will also prevent your pages from leaking, which causes people to leave too early because they can’t find what they are looking for easily (assuming you even have the right content).
Peradventure your homepage is receiving the most traffic, then it makes sense to link to your internal pages. That way, when you get a trusted link to the homepage, some of the link juice or value of that link is transferred to the internal pages.
Next, select the primary Goal you would like to view and analyze. And you will see the previous pages the website visitors interacted with before accomplishing this Goal on your page. That is the page they spent more time interacting with before conversion.
From the insights gleaned from Analytics, we understand that these pages are converting most visitors on your website. It is now your job to funnel these pages and others that you have discovered during this process.
Make no mistakes about it – internal linking increases the backlink earning potential of your best pages.
As a rule of thumb, every time you publish new content, link to your top-ranking pages so visitors can discover them easily. Search engine crawlers also follow links on the page. More importantly, Moz did a study and found that links from fresh pages and fresh websites pass fresh juice that Google likes.