All businesses should be focused on growing their brand. Your brand is essentially what your company is — what makes it unique and recognizable. Custom boxes with your logo and brand colors help create that image. Printing your logo on your shipping boxes builds brand recognition which brings your company to mind every time someone sees one of your boxes. Boxes are often reused by customers, which extends your reach even further. People who have never heard of your company might become intrigued and check it out if they receive a box with your information on it. This essentially turns your shipping boxes into a new advertising tool.
To give your online store a more professional appearance you need to utilize custom-branded logo:
- Use them as a marketing tool; the design matters, and these are meant to have you stand out from the crowd and show that you’re an upscale company.
- Use only a few box sizes. Not only is this one of our regular shipping tips since it’s easier to fulfill your orders with fewer box sizes, but you’ll cut down on the cost of branding your boxes.
- If you already use custom-sized boxes, having custom shipping boxes with a logo is a small jump for a big win with your customers.(order fulfillment center)
Shipping with your logo means more than above. A Custom logo make your company appear more legitimate. This makes customers feel more comfortable buying from you again, especially if they were having reservations or might have been on the fence about buying from you for miscellaneous reasons. First impressions matter significantly, so you should put substantial care into ensuring your boxes are packed securely but also in a way they can be conveniently opened. This affects how people respond to your logo on the box because if they are pleased with how the item arrived, they will be reminded that it came from your company. If they are displeased, the fact that it was from your company will be right in their faces. This is why custom boxes and quality packing are critically intertwined when it comes to presenting a professional appearance.