Ecommerce Customer experience: How to Keep Your Customer in Your Store?

For online stores, customer experience can make or break your e-commerce. According to survey data, nearly 90% of consumers will stop shopping due to poor customer experience. 

One of the most important e-commerce management challenges is inventory management, especially the surge in sales during peak seasons. Essentially, proper inventory management will positively affect your e-commerce business and directly help improve the customer experience. 

Here are three of the most common inventory management challenges and suggestions on improving customer experience.

Inventory management challenges

Oversold

Oversold occurs when your sales volume exceeds the actual inventory. Excessive sales will lead to out-of-stock orders. At this time, most companies will send customers “We are sorry, but the goods you ordered are out of stock” emails.

out of stock

Out-of-stock orders are a huge problem for retailers and customers. These orders lose sales and have negative feedback, which may reduce the ranking of search results and prevent potential customers from converting. 

Customers who receive the message will be angry and disappointed at your shop and are unlikely to have the next order. 

How to optimize customer experience?

So how do you prevent oversold and prevent negative feedback? Here are some suggestions: 

  1. Optimize warehouse automation and use barcode scanners to reduce human errors to maintain accurate inventory counts. 
  2. Use the inventory management system integrated with the channel to achieve real-time synchronization of inventory, so you can control inventory anytime and anywhere and plan for sales.

Many factors can affect your e-commerce company to kill customers’ opportunities to use your products while reducing your brand’s visibility and establishing a good reputation. Don’t let poor inventory control be one of them.

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