Attractive Product Photos Really Helpful to Grow Your Online Sales

Pictures say more than words. The product pictures of your online store are the first impression you leave on your potential customers. So the more attractive they are, the more people click them. Online sales begin with visitors clicking your products pictures. Do you think so?

Well Begun is half of the success. So you should pay more attention to your product pictures in order to make them as charming as possible. Of course you can pay money for a photographer to provide you with eye-catching product photos. But when you have a limited budget, you can take product photos yourself. Don’t worry. You don’t have to be a professional photographer to take amazing photos, as there are some useful tips for you to make your product photos as charming as you can.

1. Show photo reviews

You can ask your first customers to provide photo reviews of the products they have bought from you store, as Yotpo states that in fact, casual product photos from customers can increase customer conversion rate by up to 25%. The photos uploaded by your customers show the features of the products they have received, which are more convincing to the potential customers.

As we all know, online shopping is more and more popular around the world, but people can not see or touch the actual products before the products sent to their hands. So potential customers may hesitate to buy something they like due to their worries about the product quality. It is customers’ actual photos that make them believe that the product is good, so they would buy it now or later.

2. Use a tripod with a smartphone

You don’t have to take product photos by camera. A smartphone is enough as current smartphone pixels are high. All you need to do is buy a tripod to ensure photo consistency. Moreover, a tripod can fasten your smartphone so that you can adjust the position of your products to take photos from different angles without holding up the smartphone here and there.

3. Use the background

A plain white background is widely used for standard product photos. And you can also choose a background of other colors according to the product features. But here is one thing you should keep in mind: there must be an color contrast between the product color and the background color. Otherwise, your product photos are not vivid and eye-catching.

4. Natural light or artificial light

Natural light means sunlight. Some products are suitable for us to use take photos outside, while other products are applicable to shooting indoor with artificial light. The products worn by or used by people can look more attractive under the sunlight, such as backpacks, hand bags, clothing. You can shoot these products with people wearing them outside. Artificial lights cater to products with physical details that need to be highlighted to impress an online shopper, such as watches, earphones.

What else tips do you have to take charming product photos? Share with us or comment blow.

2 comments

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