Have you ever wondered that why your ecommerce store has a few sales? What can you do to really increase the sales of your online store?
In fact, you can learn a lot from your main competitors. You can compare your store with those of your main competitors to find out the reason why your competitors have high sales in their stores while your store has a few sales. Then you narrow the gap between you and your main competitor, and the sales of your store will be growing.
Here are 6 useful tips to optimize your store so that the sales will be boosted and you can make more money.
- The pricing of your store
If you don’t know whether the price of products of your store is too high or too low, you can search the same or similar products of your main competitors and compare your price with theirs. A reasonable price is very important for the sales of your online products. If the price of the product of your store is too high, people will not buy your products and turn to your competitors for purchasing it. If it is too low, people think that your product is of low quality, and they will not buy it from your store either.
2. No hidden fees
Shipping rates should be set upfront. If you hide it and display it when people pay for a product, the hidden fees certainly anger your prospective customers and they are very likely to quit the payment, feeling being cheated. They don’t trust your store anymore and will not buy anything from your store, which is a great loss for you.
3. High quality images and product descriptions
For online shopping, people can only see your product images and descriptions, without touching the real products when they decide to buy. So your product images and descrpitions are very crucial in buying processes. If your product photos are not clear and eye-catching, they may skip it to the products of other sellers. Moreover, the product descriptions should be matching with the product and show the features of the products in detail.
4. Mobile friendly store
More and more people buy something online using their cell phones, which is very convenient. They can buy things online anywhere at any time by cell phones. So your store should be mobile friendly. Otherwise, people will leave your store very quickly when they have bad user experience in your store through phones.
5. Timely response to your visitors
People go to your store and get interested in one of your products, and they have some questions before buying it, such as the delivery time, the size and color. So they directly message you, you don’t reply to them timely, and they may leave your store and go to the store of your competitors. They are very likely to buy it from your competitor because he or she gives a reply very timely.
6. Right marketing methods
Without marketing, there will little traffic for your store, especially for new stores, the sales are surely low. Before marketing, you should know who your target audience are. According to your target audience, you choose the right marketing methods to drive more traffic to your store without wasting time and money.
In conclusion, you can optimize your store to highly increase sales.