What are the Factors Driving the Rapid Development of Warehousing Companies?

In recent years, third-party warehousing has developed at an incredible speed, greatly satisfying the various needs of e-commerce customers. So what factors drive the rapid development of e-commerce warehousing?

The fundamental cause is the popularity of online shopping in the internet age. The emergence of e-commerce industry has greatly promoted the transformation from traditional warehousing to modern warehousing. In order to meet the increasing demands of e-commerce customers for delivery, the order fulfillment warehouse must be able to ensure the rapid improvement of their business capabilities to attract more e-commerce customers, which makes it impossible for warehousing companies to slack off. If they are not careful, they will fall behind and cannot keep pace with the progress in the e-commerce era.

The second reason is the increase in consumer demand. With the advent of the fast food era, most consumers are reluctant to spend too much time waiting for the delivery of goods purchased online. Amazon sellers often encounter situations where consumers are badly rated and returned because the delivery is slower. In order to help improve the evaluation of their store, the third-party warehousing will ensure the timeliness of its own delivery as much as possible. From the location of the warehouse to the operation of the employees, the order will be sent to the express distribution center in the shortest time. To ensure that it can be delivered to consumers in the first place. So as to improve consumers’ evaluation of logistics and distribution.

In addition, intelligent warehousing also counts a lot. The advent of the era of information intelligence has also promoted the progress of automated warehousing, prompting third-party warehousing to be generally equipped with various types of automated warehousing equipment and professional management systems to ensure their own business capabilities.

Therefore, with the promotion of these factors, the warehousing industry of e-commerce can develop rapidly, which can bring better services to e-commerce sellers and help hem take the stress out of order fulfillment.

7 Tried-and-Trusted Black Friday Marketing Strategies

You’re likely looking for new ways to increase your Black Friday sales. Maybe you designed a few popups and already scheduled some emails.

But you’re also aware that your competition is doing the same.

Whether it’s the Black Friday, Cyber Monday, or Christmas sale you’re planning, there are always quick wins you can apply to stand out among competition this year. Make sure to trigger urgency and scarcity with your Black Friday marketing, but don’t drive your prospects into a panic like many e-tailers do.

If you want to make a difference this year, try these seven lesser-known strategies that only the best e-commerce marketers know about.

1. Experiment with Timing

The problem with many online stores’ Black Friday strategies is that they’re too predictable.

While there’s nothing wrong with being consistent and setting expectations, the situation is more tricky for Black Friday. chinadivision

Consumers become numb during the shopping weekend because they receive the same type of marketing messages over and over again.

This year, try changing your timing—slightly or dramatically—so your messages don’t get lost among a million other distractors.

How early or late should you be? That’s up to you.

2. Make Your Sale Memorable

Your online store may have the best deals and the fastest delivery options. But you won’t be the only one making these claims.

While every single e-tailer is competing for your prospects’ attention, the competition gets even more fierce during Black Friday.

It’s not easy for consumers either. They have to navigate through different stores, make comparisons, and create shopping lists so that they can buy their favorite items before they sell out.

This is a great opportunity for you to stand out and make your e-commerce site memorable on Black Friday.

3. Use the Element of Surprise

Surprises are exciting, but they’re also a powerful marketing tool when used right.

While every other online store kills the element of surprise by adding their Black Friday discounts to their subject lines, there are a handful of successful e-tailers that know the magic of surprises.

Those are the brands that stand out in busy Black Friday inboxes and get their emails opened.

4. Offer More Benefits

You might be thinking that Black Friday is only about discounting.

You’re right to an extent. Consumers are expecting a compelling discount during the Black Friday weekend, but that’s not all.

If everybody is discounting their products, what makes you different?

Black Friday is a good time to go beyond discounts and offer more benefits to your customers, such as free shipping, returns, or bonuses.

5. Make Your Subject Line Stand Out

Black Friday is not a battle of discounting, it’s a battle of attention.

If you want to win this battle, your first goal should be getting noticed in your subscribers’ inboxes.

And you know by now that crafting well-written email subject lines is the first condition to it.

6. Redefine Black Friday

Almost every brand approaches Black Friday the same way these days: Discount your products, send a promotional email, and wait for the results.

But there’s a reason why e-tailers like Chubbies win Black Friday: They go above and beyond to redefine Black Friday.

As a part of the long shopping weekend, Chubbies owns Cyber Monday and turn it into a branded day that they call “Thighber Monday.”

Besides being fun and memorable, they offer customers gifts on this day.

7. Tease Your Next Campaign

As I mentioned before, Black Friday starts long before the Friday. But it also doesn’t end on Friday.

If you want to make the most out of the holiday shopping season, try teasing your next big shopping day when Black Friday ends.

You can already start promoting Cyber Monday, Christmas, or a local holiday and hint that a compelling offer is around the corner.