To make your dropshipping business stand out in the market and get more quotes, one of the important things you need to do is to investigate your competitors. Your competitor company may inspire you to optimize your dropshipping business and help you develop a stronger marketing plan for your own shipping business.
Please select five competitors in your market for analysis, including one or two major players (such as Amazon or Walmart).
Some methods of conducting dropshipping competitor research are:
Google search. Google search results will list your top five competitors. Starting with the keywords in a simple search, the top ten in search results will show who your top competitors are and how they promote their products. If you have a specific country or region to focus on, you can use third-party tools such as Ahrefs or SEMRush to find keyword data.
Use competitor spying tools, such as SameWeb and Alexa. Such online tools are great for finding (and tracking) the online activities of competitors. Tools can obtain a competitor’s website information such as social media profiles, popular traffic sources, number of visitors, etc.
Browse social media. Search for Facebook ads in your niche and see the top brands on the market. See how the company communicates with customers, the way its feeds are designed, how much engagement they get—you can even follow their feeds and never miss any opportunities. Use this information to find ways to differentiate your business and improve your social media marketing strategy.
Subscribe to email lists of competitors. Want updates from competitors to be sent directly to your inbox? Sign up for their email list and learn about their marketing strategy. You can also learn more about promotions and transactions to attract customers to buy.
Organize your research materials in spreadsheets and keep them updated so that you can easily refer to them when making decisions for your store. For example, if you want to use email marketing to promote your business, you can check the form material to see what strategies your competitors are using.
DONT WORRY! This article will provide some ways to inspire you. These tips can not only help you find the right wholesale supplier but also help you clear your mind.
Contact the manufacturer
This is the most straightforward and easy way for us to find wholesale suppliers. If you have a product you want to ship, you can call the manufacturer and ask it to provide a list of wholesale distributors. Then you can contact these wholesalers to inquire about the availability of dropshipping services and information about opening an account.
Since most wholesalers ship products from various manufacturers, this strategy will enable you to quickly source select products in the niche markets you are exploring. After several contacts with leading manufacturers, you will be able to quickly find excellent wholesalers in this market.
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Use Google search
Google search can find more high-quality suppliers, but there are some rules to keep in mind:
You’d better search extensively. The performance of wholesalers in marketing and promotion is not optimistic, and they will definitely not be among the best in the search results for “Wholesale Supplier for Product X”. This means that you may need to look at many search results (perhaps hundreds) to find the wholesaler’s website.
Don’t draw conclusions through their website. Some wholesalers are now notorious for using the 90s style website design. Therefore, although a good website may indicate a good supplier in some cases, many legitimate wholesalers have a recommended homepage. Don’t let bad design scare you away.
Use a lot of keyword modifiers. Wholesalers do not perform extensive SEO to ensure that you find their website, so you may need to try various search queries. Don’t just stop at “[product] wholesalers”. Try to use modifiers such as “distributor”, “dealer”, “bulk”, “warehouse” and “supplier”.
Attend trade fairs
Trade fairs allow you to establish contacts with all major manufacturers and wholesalers. This is a good idea to establish contacts and investigate your products and suppliers. But this method is only effective when you have selected market segments and/or products, and it is not feasible for everyone. However, if you have the time and money to attend, it is a good way to get to know the manufacturers and suppliers in the market.
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