Why Seasonality is Important for Marketing

Seasonality refers to periodic fluctuations that regularly occur in a predictable pattern based on a particular season, quarter, or month.

In marketing, seasonality is more than just throwing a few joyful light-hearted festive posts on your social media accounts.Why is this so?

Because each season comes specific noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive.
Examples of seasonal opportunities that have the power to boost your revenue and connect you with your audience include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve/Day, Valentine’s Day.

1. Spend enough time forecasting

Sound predictions of demands and trends are no longer luxury items, but a necessity for most companies. If you’re to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy.

Forecasting can help you deal with that.

2. Keep a keen eye on search trends

Depending on your industry, your audience, your goals, and even the size of your company, it’s essential to identify and keep a keen eye on search trends.

Google Trends can be a beneficial tool to help highlight the broader search [or seasonality] habits over a given time frame.

Whatever you use, it’s important to use a variety of tools together (from Google to your CRM system to a customizable analytics template) to track your customers’ behavior, any correlations among a specific audience, and your performance.

3. Scour websites, blogs, online forums and discussion boards

It is important to analyze key trends often, statistics or research on blogs, news sites or forums that gather data and break down industry reports into a format you can easily understand and digest.

4. Use different tools and analytics systems

It is also smart to use different tools and analytics systems such as Google trends (which I also mentioned above), Google Adwords to better pinpoint exact keywords and queries and identify the direction seasonal trends and opportunities.

Last one but not the end, adjusting your message, budget, and approach for seasonality.

Seasonality has a significant influence on the strategies that organizations put in place. Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to take this into account well ahead of time. While seasonal marketing is all about having excellent timing, unique content, and a perfect campaign execution that earns engagement, and ultimately, sales.

What is the Biggest Advantages of 3PL

Working with a third party logistics provider offers many advantages. Let’s take a closer look at the benefits of using a 3PL.

Gain expertise and knowledge
Supply chain logistics can be complex; fulfillment, warehousing, and shipping all come with major challenges. When it comes to supply chain logistics, 3PL organizations are experts and can impart clients with their experience and connections to quickly streamline processes.

Additionally, 3PLs can give insight into issues that can come up when shipping internationally. Such issues include documentation, customs, duties, and differing shipping regulations. Working with a third party logistics organization can also relieve the stress of trying to comply with international shipping protocols.

Save time and money
Using a 3PL can potentially eliminate the need to invest in warehouse space, technology, transportation, and employees to carry out logistics processes, allowing for more focus on your core competencies.

Additionally, 3PLs can make organizations proactively aware of supply chain mistakes that could be costly and risky. By providing industry forecasting, 3PLs also help optimize inventory levels and save on inventory holding costs.

When working with a 3PL, organizations can also save time by receiving the expertise needed to carry out supply chain logistics efficiently.

Scale operations and be more flexible
When a company uses a 3PL, they are able to scale space, labor, and transportation according to current inventory. Additionally, 3PLs are often able to ease the transition between seasonal periods and industry fluctuation.

When growing into new markets, a 3PL aids growth in new regions. Typically, 3PLs are always looking for ways to improve aspects of supply chains and therefore have the tools and technologies necessary to make adjustments. Management software can analyze and monitor supply chain procedures to eliminate inefficiencies. Engaging 3PL services are likely to result in continuous improve

How to to Earn Backlinks to Your Website

Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are 2:

1. The broken-link building method

We love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.

So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:

  • your keyword + links
  • your keywords + resources
  • keywords inurl:links

2. Backlinks through infographics

Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Chinadivision publish numerous infographics from all over the Internet.