Customer Retention: Repeat Purchase Campaign

Want to strat a business, and gather those share the same idea with you?

Not all customers are alike. Even if all of them have one thing in common—the fact they bought from you—that doesn’t mean you should treat them the same way. If you treat all your customers the same way, you’re likely to send them irrelevant emails, making them less interested in becoming loyal customers.

Tell your repeat purchasers, which are your caring listener, your stories about the founding of the business, or the coupon for them to continue the buying from you.

How do you extract more out of an existing customer? According to Adobe’s recent study, existing customers are responsible for creating 40% of revenue for an ECommerce store. Acquiring a new customer will be 5 times more expensive than getting a conversion from an existing one. However, increasing customer retention rate in the e-commerce industry by 5% can increase your profitability from 25% to 95%!

Your existing customers are familiar with your brand and your product, which makes them theoretically easier to convert compared to acquiring a new customer. Based on certain triggers derived from user behavior, you can create tailored campaigns with an incentive that will drive up the perceived value of the offer.

Unless the geography or demographics of your customers affect your e-commerce sales, one of the best ways to segment your customer list is by using engagement and transactional attributes based on their past behavior.

Keyword, Understand What Your Customers Want

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals.
This is where corners are often cut. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

While search algorithms are always evolving, keywords remain a fundamental element of the process – and as such, of your search engine optimization efforts. I’m going to share some Best Keyword Research Tools that will help you in tracking your keywords ranking.

And while the more technical elements of SEO require a higher level of expertise, it doesn’t take an expert to locate and target the right keywords for your business. All you need are the right tools, some knowledge of consumer discovery pathways, and time to be able to go through the detail.
Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

What are people searching for?
How many people are searching for it?
In what format do they want that information?

Of course, if you want to find out more, get in touch with us.

What is the Biggest Advantages of 3PL

Working with a third party logistics provider offers many advantages. Let’s take a closer look at the benefits of using a 3PL.

Gain expertise and knowledge
Supply chain logistics can be complex; fulfillment, warehousing, and shipping all come with major challenges. When it comes to supply chain logistics, 3PL organizations are experts and can impart clients with their experience and connections to quickly streamline processes.

Additionally, 3PLs can give insight into issues that can come up when shipping internationally. Such issues include documentation, customs, duties, and differing shipping regulations. Working with a third party logistics organization can also relieve the stress of trying to comply with international shipping protocols.

Save time and money
Using a 3PL can potentially eliminate the need to invest in warehouse space, technology, transportation, and employees to carry out logistics processes, allowing for more focus on your core competencies.

Additionally, 3PLs can make organizations proactively aware of supply chain mistakes that could be costly and risky. By providing industry forecasting, 3PLs also help optimize inventory levels and save on inventory holding costs.

When working with a 3PL, organizations can also save time by receiving the expertise needed to carry out supply chain logistics efficiently.

Scale operations and be more flexible
When a company uses a 3PL, they are able to scale space, labor, and transportation according to current inventory. Additionally, 3PLs are often able to ease the transition between seasonal periods and industry fluctuation.

When growing into new markets, a 3PL aids growth in new regions. Typically, 3PLs are always looking for ways to improve aspects of supply chains and therefore have the tools and technologies necessary to make adjustments. Management software can analyze and monitor supply chain procedures to eliminate inefficiencies. Engaging 3PL services are likely to result in continuous improve