Why it is Important to Pay a Visit to Your Order Fulfillment Warehouse?

E-commerce sellers who have learned about outsourcing warehouses maybe want to check the actual delivery status to confirm the professionalism of the 3rd party logistics. Thus, it is a good choice to conduct a field visit around and inside the warehouse. So what are the important issues that can be judged by fieldwork?

First of all, you can check the surrounding environment of the warehouse. In order to ensure the timeliness of delivery, the courier can enter the courier distribution center as soon as possible. The e-commerce seller needs to confirm whether the order fulfillment warehouse is around or even inside the courier distribution center to ensure the delivery. At the same time,

also need to confirm the traffic conditions around the warehouse, because e-commerce sellers need to send goods to warehousing companies through logistics or other methods, so the transportation convenience during delivery and storage needs to be guaranteed.

At the same time, you can also see the professionalism of the warehouse staff, which is a very important aspect. For example, some Amazon sellers may have fragile products or some items that require more professional storage methods(red wine, cosmetics, food, etc. ), so you can visit  the warehouse to check the level of personnel operation and find whether there is violent operation or any factors that can damage your inventory. In Fact, whether or not your goods are protected in the third-party warehouse is also a problem that e-commerce sellers are more concerned about. No one wants to receive the news that their goods is damaged.

In addition, e-commerce sellers also need to confirm whether warehousing company is equipped with a professional warehouse management system and related equipment to ensure the accuracy of delivery.

Finally, China Division welcomes your visit at any time! Please be sure to contact us if you have any questions about the order fulfillment and Chinese warehousing.

Why Seasonality is Important for Marketing

Seasonality refers to periodic fluctuations that regularly occur in a predictable pattern based on a particular season, quarter, or month.

In marketing, seasonality is more than just throwing a few joyful light-hearted festive posts on your social media accounts.Why is this so?

Because each season comes specific noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive.
Examples of seasonal opportunities that have the power to boost your revenue and connect you with your audience include; Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve/Day, Valentine’s Day.

1. Spend enough time forecasting

Sound predictions of demands and trends are no longer luxury items, but a necessity for most companies. If you’re to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy.

Forecasting can help you deal with that.

2. Keep a keen eye on search trends

Depending on your industry, your audience, your goals, and even the size of your company, it’s essential to identify and keep a keen eye on search trends.

Google Trends can be a beneficial tool to help highlight the broader search [or seasonality] habits over a given time frame.

Whatever you use, it’s important to use a variety of tools together (from Google to your CRM system to a customizable analytics template) to track your customers’ behavior, any correlations among a specific audience, and your performance.

3. Scour websites, blogs, online forums and discussion boards

It is important to analyze key trends often, statistics or research on blogs, news sites or forums that gather data and break down industry reports into a format you can easily understand and digest.

4. Use different tools and analytics systems

It is also smart to use different tools and analytics systems such as Google trends (which I also mentioned above), Google Adwords to better pinpoint exact keywords and queries and identify the direction seasonal trends and opportunities.

Last one but not the end, adjusting your message, budget, and approach for seasonality.

Seasonality has a significant influence on the strategies that organizations put in place. Additionally, purchasing habits tend to shift based on the activities that consumers participate in, and online businesses need to take this into account well ahead of time. While seasonal marketing is all about having excellent timing, unique content, and a perfect campaign execution that earns engagement, and ultimately, sales.

How to to Earn Backlinks to Your Website

Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are 2:

1. The broken-link building method

We love the broken-link building method because it works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high.

So, to use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:

  • your keyword + links
  • your keywords + resources
  • keywords inurl:links

2. Backlinks through infographics

Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Chinadivision publish numerous infographics from all over the Internet.