Build Relationships to Earn Backlinks

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

Why You Need a 3PL Fulfillment Service

Imagine that you run a small business selling customized iPhone cases to customers. It’s a small business — you’re the sole proprietor — and you spend a good deal of time reaching out to prospective customers, podcasts, guest bloggers, and other means to drum up business. You also spend time dealing with product improvements and customer support.

Your excellent work has led to a tremendous spike in orders… except now you have to somehow process 10–20 orders per day in addition to doing all the other things you were doing.

You have three options:

  1. You can fulfill the orders yourself and spend the extra few hours a day handling this fulfillment… time that will come out of efforts to grow and sustain your company.
  2. You can hire someone internally to fulfill these orders and pay them to store and process inventory, pick and reconcile order forms, and then either arrange a carrier pickup (e.g. FedEx) or take them to a distribution center for shipment.
  3. You can outsource fulfillment with a 3PL, and they will do all of this for you.

Obviously, option #1 isn’t particularly great, because it involves compromising your company’s growth at a pivotal time.

Option #2 isn’t bad… but it is usually quite costly.

Option #3 — using a 3PL Fulfillment center — is a fabulous option in many cases, because it will be cheaper than hiring an associate in terms of absolute-capital outlay, but you’ll also very likely benefit from shipping costs due to a fulfillment center being able to operate with economies of scale (excellent ones ship millions of packages a year and thus have access to the very best shipping rates).

The services a 3PL Fulfillment center will vary based on the place, but over at ChinaDivision, we offer the following services (this list is not exhaustive):

  • Warehousing: your product has to sit somewhere. Sheds, storage units, and living rooms are options for some… but a fulfillment center has extensive warehouse space and can warehouse your products for you.
  • Inventory/Order Management: When an order comes in from a customer, a great fulfillment center will automatically adjust the available inventory and reconcile the order against current inventory levels.
  • Integration: Fulfillment centers should be able to integrate their software with your shopping carts across every channel. So it doesn’t matter if your customer came to you through Amazon, your Shopify site, or your eBay store — all stores should be integrated with your account through the fulfillment center.
  • Shipping and Handling: Printing out shipping labels, affixing them to boxes, building the boxes themselves, and then taking all of the units to be shipped… this takes time, money, and effort. Fulfillment companies can handle this easily and turn a 2 hour job into a 15 minute one.
  • Special Kitting: Do you have a subscription box that requires assembly? Are you trying to prep your packages for FBA? An exemplary fulfillment center will be able to accommodate any and all of these requests.