When it comes to year-end overseas shopping carnival , we’ve traditionally set our sights on black Friday and cyber Monday. But in fact, there is a local shopping carnival going overseas in recent years, it is “double 11”.
When talking about “double 11 shopping carnival” (double 11), we all know that the sales volume is always on TOP in the world. (E-Commerce order fulfillment)But do you think this great event only happens in China? Too young Too simple! The shopping craze is now spreading around the world, and many overseas consumers are eagerly anticipating the “double 11”.
Facebook IQ commissioned an online survey (from October to December 2017) to explore the shopping habits of 40,965 consumers aged 18 and over in 27 markets around the world and compared Facebook data for those 27 markets.
Let the data tell you, as a cross-border e-commerce company going oversea, why do you need to prepare for the “double 11” promotion in 2018? (E-Commerce order fulfillment)
First, “double 11” is becoming a global phenomenon!
There is no doubt that the Chinese mainland is home to the “double 11” shopping carnival. But after seeing the huge success of the shopping carnival, a number of neighboring regions and countries, including Hong Kong, India, Indonesia, Thailand and the Philippines, also joined the party.
Apart from mainland China, Hong Kong is the most popular shopping market of “double 11” in the world. Thirty-eight percent of consumers surveyed said they had a shopping on 11th Nov, compared to 22 percent on black Friday and 16 percent on Cyber Monday.In Thailand, the shopping share of “double 11” respondents is already on par with “Black Friday”! (E-Commerce order fulfillment)
Second, Popular among Facebook users in Asia
According to Facebook’s statistics on the actual online conversion of e-commerce companies in Hong Kong, Thailand and the Philippines, it is not hard to see that “double 11” has become one of the hottest year-end shopping sections on our platforms. (E-Commerce order fulfillment)
Facebook counts the number of online business conversion quantity on the platform
Respondents in those regions or countries also said their shopping during the shopping section was more or less affected by Facebook or Instagram.Of those, 95 percent of Filipino respondents, 92 percent of Thai respondents and 77 percent of Hong Kong respondents said they got shopping desire from Facebook or Instagram.
One last thing, Facebook develops a global audience
While Black Friday and Cyber Monday are better known outside Asia, double 11 is not uncomfortably far behind, having already broken out in markets such as Spain, the United States, Turkey, Brazil and Mexico. (E-Commerce order fulfillment)
It can be said that “double eleven” has become a truly global shopping carnival.In fact, 11 percent of Turkish and 10 percent of Brazilian shoppers who participated in the shopping season said they had been on shopping during double 11.