Facilitating order payment may be one of the happiest things for e-commerce sellers, but there is a worrying hidden danger: product returns.
In this era of fast and free shipping and returns, no matter whether the products can meet customer expectations, they will face the risk of being returned. In this article, we will provide you with five ways to reduce product returns.
Why reduce product returns? In short, it increased the company’s operating costs and caused financial pressure. Product returns will cause the following risks to the cost of e-commerce:
- Refund cost: The company loses profit opportunities and may lose customers.
- Transportation costs: Companies that provide free transportation and return goods to take care of transportation costs to invest in their customers.
- Product disposal costs: returned products must be inspected and then resold, liquidated, or discarded. If the products are liquidated, the company will lose money because these products must be sold at a price lower than the original value. In the worst case, the project will be discarded and no cost can be recovered.
Fortunately, there are ways to reduce product returns.
An Important Way to Reduce Product Returns
Accurate and clear product pictures
Display the appearance of the product with maximum clarity and accuracy. A 360-degree product is an ideal way to provide your customers with a view from all angles, especially to showcase furniture or technical products.
But if you cannot provide this type of image, try to provide an image that can zoom in to see close-up details. Make sure that the image you provide can be displayed clearly on the mobile device because the mobile terminal often has more order opportunities than the desktop computer.
Use video to showcase products
Although pictures are useful, videos can make your product display more clearly, especially for product categories with a high customer return rate, such as electronics, clothing, etc. Clothing videos show the upper body effects of models; household appliances or electronic products show how the products are used.
Value customer feedback
Customer reviews or feedback on the product is the best way to better understand your product and how to improve it. Comments can provide you with ideas to better describe the product or discover product problems. You should not avoid this but encourage customer feedback. Your return and exchange form should provide the customer’s description of the problem, such as the product size is different from expected or not as shown in the advertisement, etc. Secondly, you can also encourage customers to leave comments by using discount coupons or free gifts.
The correct packaging method is a key factor in avoiding returns, as they help prevent items from being damaged or broken. Please make sure that the packaging materials you use can protect the product from external shocks. In addition, please ensure that the product information on the package is consistent with the packaged product.
Clear delivery time limit
When customers browse the product page, please indicate the approximate delivery time of the order. This detail should be paid more attention to products that need to be customized. Please also pay attention to the logistics on weekends and holidays. Provide customers with the ability to select a specific delivery date, even if customers need to pay additional shipping costs can also improve customer experience.
Although offering free returns can help improve the customer experience, if you find that the number of returns is unacceptable, try using the methods described above to reduce returns.